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Sep-2024
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Overview
Market Insights Snapshot
Mom & Pop has shown a dynamic performance in the Edible category across different states, with notable fluctuations in their rankings. In Arizona, the brand maintained a steady presence within the top 30, with rankings ranging from 21st in June and July to 23rd in August, and then improving to 19th in September. This upward movement in September suggests a positive trend, potentially indicating successful marketing strategies or product innovations that resonated with consumers. The brand's ability to regain a higher position after a slight dip reflects resilience and adaptability in a competitive market.
Despite the challenges in maintaining a consistent ranking, Mom & Pop's performance in Arizona highlights both opportunities and areas for improvement. The sales figures show a dip in July and August, which could have contributed to the lower ranking in August, but the recovery in September with sales rebounding to over $92,000 suggests effective adjustments were made. However, the absence of rankings in other states or provinces indicates that Mom & Pop is either not competing in those markets or not yet breaking into the top 30, which could be seen as a limitation in their market reach or brand recognition. This presents a potential growth area for the brand to explore new markets or strengthen their presence in existing ones.
Competitive Landscape
In the competitive landscape of the edible category in Arizona, Mom & Pop has experienced a fluctuating yet promising trajectory in terms of rank and sales. Despite not being in the top 20 in June and July 2024, the brand made a notable comeback by September 2024, climbing to the 19th position. This improvement is significant, especially when compared to competitors like Haze & Main and Vital, which maintained relatively stable ranks throughout the same period. Notably, Amy & Al's and RR Brothers have consistently ranked lower than Mom & Pop by September, indicating a potential shift in consumer preference. This upward trend in rank for Mom & Pop, coupled with a rebound in sales in September, suggests a positive market reception and growing brand strength, positioning them as a brand to watch in the Arizona edibles market.
Notable Products
In September 2024, the Milk Chocolate Bar Single (1000mg) emerged as the top-performing product for Mom & Pop, reclaiming its number one position with sales of 610 units. The Sugar Free Dark Chocolate Bar 10-Pack (100mg) followed closely, securing the second spot, a slight drop from its first-place finish in August. The Milk Chocolate Bar Single (100mg) maintained a steady presence, ranking third, showing a consistent performance despite not ranking in August. The Milk Chocolate Bar 10-Pack (100mg) slipped to fourth place, while the THC/CBN 2:1 Sleep Dark Chocolate Bar 10-Pack (100mg THC, 50mg CBN) dropped to fifth, a notable decrease from its top rank in July. Overall, the edible category dominated the rankings, reflecting a slight reshuffle in product popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
