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Nov-2024
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Overview
Market Insights Snapshot
In the state of Arizona, Mom & Pop has shown varied performance in the Edible category over the recent months. The brand's ranking improved from 23rd in August 2024 to 19th in September, indicating a positive momentum. However, October saw a slight decline to 20th place, and by November, the brand dropped to 24th. This fluctuation suggests that while there was a period of growth, maintaining a consistent top position has been challenging. The sales figures reflect this dynamic, with a peak in September followed by a decrease in November, which could be attributed to seasonal factors or increased competition.
It's important to note that Mom & Pop's presence in the top 30 rankings in Arizona's Edible category is significant, as falling out of this list would imply a more substantial struggle in market positioning. Despite the drop in November, being consistently ranked over the months indicates a stable foothold in the local market. The data suggests that while there are competitive pressures, Mom & Pop continues to be a recognized player in Arizona's cannabis edible scene, possibly due to brand loyalty or unique product offerings that resonate with consumers.
Competitive Landscape
In the competitive landscape of the Edible category in Arizona, Mom & Pop has experienced notable fluctuations in its rank over the past few months. Starting from a rank of 23 in August 2024, Mom & Pop climbed to 19 in September, maintained a strong position at 20 in October, but then slipped to 24 in November. This movement indicates a dynamic market presence, with sales peaking in October before a decline in November. Comparatively, Mellow Vibes (formerly Head Trip) showed a similar trend, starting at 19 in August, dropping to 23 in September, and then recovering to 22 in November, suggesting competitive pressure. Meanwhile, RR Brothers and Tru Infusion also demonstrated fluctuating ranks, with RR Brothers ending November at 25, slightly below Mom & Pop, and Tru Infusion closing at 23, just above. This competitive environment highlights the importance for Mom & Pop to strategize effectively to regain and sustain higher rankings amidst strong contenders.
Notable Products
In November 2024, the top-performing product from Mom & Pop was the White Chocolate Bar 10-Pack (100mg), which ascended to the number one rank with sales of 503 units. The Sugar Free Dark Chocolate Bar 10-Pack (100mg) maintained its consistent performance, holding the second position with robust sales figures. The Milk Chocolate Bar Single (1000mg) saw a slight decline, dropping to the third rank from its previous top position in October. Notably, the Vegan Oat Milk Chocolate Bar 10-Pack (100mg) entered the rankings at fourth place, indicating a new preference trend among consumers. Meanwhile, the Sugar Free Milk Chocolate Bar 10-Pack (100mg) rounded out the top five, showing a stable sales pattern despite its fluctuating rank in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
