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Jan-2025
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Overview
Market Insights Snapshot
Moods Spray has shown a consistent presence in the Tincture & Sublingual category within California, maintaining a steady rank between 10th and 12th place from October 2024 to January 2025. This stability suggests a solid foothold in the market, although the slight decline in sales from November to January indicates a potential area for improvement or increased competition. The brand's ability to remain in the top 12 across these months reflects a strong consumer base and effective market strategies, despite the apparent dip in sales during the holiday season.
It is noteworthy that Moods Spray did not make it into the top 30 brands in any other state or category during this period, highlighting a potential limitation in its geographic or category reach. This could be seen as a missed opportunity for expansion or diversification, especially given the competitive nature of the cannabis market. The absence from other rankings might indicate a need for strategic adjustments to broaden their market presence beyond California, or to explore different product categories where they might gain traction. This focus on a single state and category might serve well for brand identity but could also limit growth potential.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Moods Spray has experienced notable fluctuations in its market position over the past few months. As of October 2024, Moods Spray was ranked 10th, but it experienced a slight decline, dropping to 12th by January 2025. This downward shift in rank is contrasted by the consistent performance of competitors like St Ides, which maintained a steady 10th position throughout the same period. Meanwhile, Super Wow showed resilience, holding the 11th position in October and January, despite a brief dip in November. Moods Spray's sales trajectory also reflects this competitive pressure, with a peak in November 2024, followed by a decline in subsequent months, indicating potential challenges in maintaining consumer interest or market share against brands like Carter's Aromatherapy Designs (C.A.D.), which saw a significant increase in sales by January 2025. These dynamics highlight the competitive intensity within the California market, suggesting that Moods Spray may need to strategize effectively to regain its earlier momentum and improve its standing among top competitors.
Notable Products
In January 2025, the top-performing product for Moods Spray was Strawberry Bliss High Sublingual Oral Spray, which climbed to the number one spot with sales of 326 units. Grape High Sublingual Oral Spray secured the second position, experiencing a slight drop from its top rank in December 2024. Pineapple Fanta High Sublingual Oral Spray showed a modest recovery, moving up to third place after slipping to fifth in the previous month. Watermelon Z High Sublingual Oral Spray maintained a steady presence, ranking fourth, while Peppermint High Sublingual Oral Spray rounded out the top five, continuing its gradual decline in rankings. These shifts suggest a dynamic market where consumer preferences are actively changing month by month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
