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Nov-2024
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Overview
Market Insights Snapshot
Moods Spray has demonstrated a consistent performance in the Tincture & Sublingual category within California. Over the months of August to November 2024, the brand maintained its position at rank 11 in the category, only improving to rank 10 in November. This steady ranking suggests a strong foothold in the market, with a notable increase in sales from October to November, indicating an upward trend in consumer demand or effective marketing strategies. The consistent ranking, despite a highly competitive market, reflects the brand's ability to maintain its customer base and possibly expand its reach incrementally.
Interestingly, the absence of Moods Spray from the top 30 brands in other states or provinces could be interpreted in varying lights. On one hand, this could suggest untapped potential in markets outside of California, indicating room for growth and expansion. On the other hand, it might point to challenges in scaling their operations or adapting their marketing strategies to different regional markets. This absence highlights the brand's current focus or strategic positioning within California, where it appears to have honed its product offerings and market approach effectively. As the brand continues to evolve, monitoring how it navigates these opportunities and challenges will be crucial for understanding its broader market trajectory.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, Moods Spray has shown a promising upward trajectory, particularly in November 2024, where it climbed to the 10th position after consistently holding the 11th rank from August to October. This improvement in rank coincides with a notable increase in sales, suggesting a successful market strategy or product reception. In contrast, Friendly Farms, while maintaining a higher rank, experienced a decline from 6th to 8th place, accompanied by decreasing sales figures. Meanwhile, Proof maintained a stable rank with a gradual increase in sales, indicating steady growth. St Ides re-entered the top 20 in November, securing the 11th spot, which could pose a future threat to Moods Spray's recent gains. Lastly, Super Wow saw a decline in both rank and sales, dropping to 12th place. These dynamics highlight a competitive but opportunistic environment for Moods Spray, as it continues to gain market share amidst fluctuating performances from its competitors.
Notable Products
In November 2024, the top-performing product for Moods Spray was Pineapple Fanta High Sublingual Oral Spray, maintaining its position as the number one ranked product from the previous month, with a notable sales figure of 424 units. Strawberry Bliss High Sublingual Oral Spray moved up to the second position, rebounding from a lack of sales data in October. Watermelon Z High Sublingual Oral Spray retained its third-place ranking, showing consistent performance since October. Peppermint High Sublingual Oral Spray dropped one position to fourth, despite a slight decrease in sales. Grape High Sublingual Oral Spray continued its downward trend, falling to fifth place from its previous fourth position in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
