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Sep-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Mooon Juice has shown significant upward movement in the Flower category. Starting from a rank of 24 in June 2024, the brand improved to the 16th position by September 2024. This positive trend is supported by a notable increase in sales, with a jump from approximately $1.27 million in June to over $1.51 million in September. Such growth indicates a strengthening presence and possibly an expanding customer base within the Flower category in Michigan. However, the Pre-Roll category tells a different story, as Mooon Juice did not make it to the top 30 brands by September, suggesting potential challenges or a shift in consumer preferences within this segment.
The performance of Mooon Juice in Michigan's Pre-Roll category is particularly interesting. Despite being ranked 48th in June 2024, the brand's position fell to 76th in July and further declined in August, eventually dropping out of the top 30 by September. This downward trajectory could indicate increasing competition or a change in market dynamics that Mooon Juice might need to address. The contrasting performance between the Flower and Pre-Roll categories highlights the complexity of market dynamics, urging Mooon Juice to possibly reevaluate its strategies across different product lines to maintain and enhance its market position.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mooon Juice has demonstrated notable resilience and growth in its market positioning from June to September 2024. Starting at rank 24 in June, Mooon Juice improved its standing to rank 16 by September, showcasing a consistent upward trajectory. This improvement is particularly significant when compared to competitors like Play Cannabis, which experienced a fluctuating rank, peaking at 11 in June but dropping to 15 by September. Similarly, Goldkine and Pure Options showed variable ranks, with Goldkine not even making the top 20 in July and August, while Pure Options climbed from 33 in June to 17 in September. Mooon Juice's stable sales performance, particularly in August where it surpassed the sales of Play Cannabis, underscores its growing appeal and market strength, positioning it as a formidable contender in the Michigan flower market.
Notable Products
In September 2024, Wedding Cake (28g) emerged as the top-performing product for Mooon Juice, climbing from its previous rank of 5 in June to secure the number 1 position with sales amounting to 5157 units. Rum Cake (28g) maintained a strong presence, ranking 2nd, although it experienced a slight drop from its peak position in June. Gorilla Glue #3 (28g) held steady at the 3rd position, showing consistent sales growth since its debut in August. Blue Nerds (28g) and Sunset Fire (28g) made their first appearance in the rankings, securing the 4th and 5th spots, respectively. This shift in rankings highlights a dynamic change in consumer preferences within the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
