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Nov-2024
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Overview
Market Insights Snapshot
Mooon Juice has shown varied performance across different product categories in Michigan. In the Flower category, the brand has maintained a presence in the top 30 rankings, although it experienced some fluctuations. Starting at 28th in August 2024, Mooon Juice climbed to 24th in September but then saw a slight decline to 26th in October and 29th in November. This downward trend in rankings is mirrored by a consistent decrease in sales figures, dropping from approximately $1.17 million in August to around $945,848 by November. Such a pattern might suggest increasing competition or shifting consumer preferences within the state's Flower market.
Meanwhile, the Pre-Roll category in Michigan paints a different picture for Mooon Juice. The absence of a top 30 ranking from October onwards indicates that the brand has struggled to maintain a competitive edge in this category. This could be seen as a significant area for improvement or strategic realignment for Mooon Juice, as it suggests limited market penetration or a potential decline in consumer interest. Notably, the brand's ranking dropped from 57th in August to 70th in September before disappearing from the top 30, highlighting a potential challenge in sustaining its presence in the Pre-Roll market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mooon Juice has experienced fluctuating rankings over the past few months, with its position moving from 28th in August 2024 to 29th by November 2024. This trend indicates a slight decline in market presence, which could be attributed to the dynamic shifts among competitors. Notably, Nature's Medicines has shown a strong upward trajectory, improving its rank from 21st in August to 14th in October before dropping to 28th in November, suggesting a volatile but competitive edge. Similarly, North Cannabis Co. has also made significant strides, climbing from 29th in August to 18th in October, though it fell to 30th in November. Meanwhile, Candela has demonstrated a consistent improvement, moving from 43rd in August to 27th in November, indicating a steady growth in sales and market share. These movements highlight the competitive pressures Mooon Juice faces, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In November 2024, Baby Yoda (28g) emerged as the top-performing product for Mooon Juice, achieving the number one rank with sales of 3445 units. Zookies (28g) secured the second position, showing a strong entry in the rankings. Khalifa Kush (28g) followed closely in third place, marking its first appearance in the top ranks. Gorilla Glue #3 (28g) slipped to fourth from its consistent third position in previous months, maintaining stable sales figures. Fruity Pebbles (28g) rounds out the top five, making its debut in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
