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Oct-2024
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Overview
Market Insights Snapshot
Mooon Juice has shown notable progress in the Michigan market, particularly in the Flower category. Over the past few months, the brand has steadily climbed the ranks, moving from 34th place in July 2024 to 23rd in October 2024. This consistent upward trend indicates a strengthening presence and growing consumer demand for Mooon Juice's Flower products in Michigan. Despite a slight dip in sales from September to October, the brand's overall sales figures remain robust, suggesting sustained interest and market penetration.
In contrast, Mooon Juice's performance in the Pre-Roll category in Michigan has been less prominent. The brand was ranked 83rd in July 2024 and did not make it into the top 30 in subsequent months, highlighting a potential area for improvement. This absence from the top rankings in the Pre-Roll category could suggest challenges in market competition or consumer preference. Understanding these dynamics could be crucial for Mooon Juice to enhance its strategy and capture a larger share of the Pre-Roll market in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Mooon Juice has shown a consistent upward trajectory in rankings over the past few months, moving from 34th place in July 2024 to 23rd in October 2024. This improvement is significant when compared to brands like Grown Rogue, which experienced a decline from 7th place in August to falling out of the top 20 by October. Meanwhile, Heavyweight Heads made a remarkable leap from 56th in July to 22nd in October, indicating a strong competitive pressure. Despite this, Mooon Juice's steady climb in rankings suggests a positive reception in the market, potentially driven by consistent sales performance, which remains competitive against brands like Carbon and Skymint, both of which showed fluctuating ranks and sales figures. Mooon Juice's ability to maintain and improve its position amidst such dynamic competition highlights its growing influence in the Michigan flower market.
Notable Products
In October 2024, the top-performing product from Mooon Juice was Chemdawg (28g) in the Flower category, achieving the number one rank with sales of 4466 units. Double Dare (28g) followed closely, climbing to second place with a significant increase from its fifth-place position in August 2024. Red Pop (28g) secured the third spot, marking its first appearance in the top rankings since July 2024. Strawberry Soda (28g) debuted in the rankings at fourth place, while Khalifa Kush (28g) dropped from its top position in July to fifth place in October. The notable shifts in rankings highlight a dynamic market with varying consumer preferences across these months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
