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Sep-2024
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Overview
Market Insights Snapshot
MORE Cannabis has shown a varied performance across different categories in Maryland. In the Flower category, the brand's rank fluctuated, starting at 29th in June and dropping to 36th by September. This indicates a downward trend, which could be concerning for stakeholders focused on maintaining or improving brand visibility in this highly competitive category. In contrast, the Pre-Roll category witnessed a positive movement; MORE Cannabis was not in the top 30 in June or July, yet it climbed to 35th in August and further improved to 28th by September. This upward trajectory suggests a growing consumer interest in their Pre-Roll products, potentially driven by strategic marketing or product innovation.
While the Flower and Pre-Roll categories show contrasting trends, the Vapor Pens category presents a different challenge for MORE Cannabis. With a rank of 43rd in June, the brand was not in the top 30 in subsequent months, indicating a struggle to gain a foothold in this segment. This absence from the top rankings highlights a potential area for growth or reevaluation of strategy. Despite these challenges, it is worth noting that MORE Cannabis achieved a substantial sales figure in the Flower category in June, which could be leveraged to boost performance across other categories. Observing these dynamics provides insights into the brand's market positioning and areas that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Maryland flower category, MORE Cannabis has experienced a fluctuating ranking over the months from June to September 2024, indicating a dynamic market presence. In June, MORE Cannabis held the 29th position but saw a decline to 36th by September. This downward trend in rank is mirrored by a decrease in sales, which suggests potential challenges in maintaining market share. Competitors such as Flower by Edie Parker and Verano have also seen shifts, with Flower by Edie Parker dropping from 25th to 34th and Verano from 32nd to 38th, indicating a competitive and volatile market environment. Meanwhile, House of Kush improved its rank slightly from 39th to 37th, suggesting they may be capitalizing on market opportunities that MORE Cannabis could explore. These insights highlight the importance for MORE Cannabis to strategize effectively to regain and improve its market position amidst strong competition.
Notable Products
In September 2024, the top-performing product for MORE Cannabis was the OG Pre-Roll 2-Pack (1g) in the Pre-Roll category, which climbed to the number one spot with a notable sales figure of $2049. The Double Burger (14g) in the Flower category made a significant debut, securing the second rank. Rainbow Sherbert Pre-Roll 2-Pack (1g) maintained its position at rank three, while OG (3.5g) in the Flower category experienced a drop from rank one in August to rank four. Rainbow Sherbert (3.5g) consistently held the fifth position across the months from June to September. These shifts highlight the dynamic nature of product popularity and sales performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
