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Dec-2024
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Overview
Market Insights Snapshot
In the state of Maryland, MORE Cannabis has shown notable movements across various product categories. In the Flower category, the brand has demonstrated a positive trajectory, moving from a rank of 33 in September 2024 to 26 by December 2024, indicating a strengthening position in the market. This upward trend is supported by a significant increase in sales, with December's figures showing a substantial improvement from earlier months. In contrast, the Pre-Roll category saw MORE Cannabis disappear from the top 30 after September, suggesting a need for strategic adjustments to regain visibility. The Vapor Pens category presents a mixed picture, with the brand maintaining a relatively stable ranking, although it saw a slight dip from 34 in November to 36 in December, highlighting potential areas for growth and improvement.
While MORE Cannabis has made strides in some areas, the absence from the top 30 in the Pre-Roll category after September could be seen as a setback, emphasizing the competitive nature of the market in Maryland. The Flower category's performance, however, is a positive aspect, with the brand climbing into the top 30 and maintaining its presence. This suggests that MORE Cannabis is gaining traction among consumers in this category, which could be leveraged to boost performance in other segments. The Vapor Pens category, with its relatively stable ranking, shows that while there is consistency, there is also room for growth to enhance the brand's market share further. Overall, MORE Cannabis's performance across these categories in Maryland reflects a dynamic market presence, with opportunities for both consolidation and expansion.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, MORE Cannabis has shown a notable upward trajectory in its rankings from September to December 2024. Starting at rank 33 in September, MORE Cannabis improved to rank 26 by December, indicating a positive trend in market presence and consumer preference. This upward movement is particularly significant when compared to competitors like JustFLOWR, which experienced a decline from rank 21 to 24 in the same period. Meanwhile, Legend (MD) also showed improvement, moving from rank 34 to 25, closely mirroring MORE Cannabis's trajectory. Despite a dip in sales in October, MORE Cannabis rebounded strongly in November and December, surpassing Small A$$ Bud and Happy Eddie, both of which struggled to maintain consistent sales and rankings. This competitive analysis suggests that MORE Cannabis is effectively capturing market share and could continue to climb the ranks if it maintains its current momentum.
Notable Products
In December 2024, Rainbow Sherbert (3.5g) emerged as the top-performing product for MORE Cannabis, climbing from its consistent second-place position in the preceding months to first, with impressive sales reaching 1618 units. Double Burger (3.5g), which had held the top spot in October and November, slipped to second place, but still maintained strong sales figures. OG (3.5g) remained steady in third place from October through December, indicating stable consumer demand. Notably, Rainbow Sherbert Smalls (14g) and Kush Mints Popcorn (14g) debuted in the rankings at fourth and fifth positions, respectively, showing potential growth in the larger product categories. These shifts highlight a dynamic market where new product introductions can quickly gain traction and impact existing rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
