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Nov-2024
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Overview
Market Insights Snapshot
Mountain Man Melts has shown a notable upward trend in the California market, particularly in the Concentrates category. Starting from a rank of 46 in August 2024, the brand has consistently climbed the ranks, reaching the 26th position by November 2024. This steady improvement suggests a growing consumer base and increased brand recognition in the state. It's worth noting that Mountain Man Melts was not in the top 30 brands in the earlier months, indicating a significant leap in their performance as they managed to break into this competitive segment.
While the brand has made impressive strides in California, it is important to consider their absence from the top 30 rankings in other states or provinces, which could indicate a more localized success or a need for strategic expansion. The lack of presence in other markets might suggest potential growth opportunities for Mountain Man Melts as they continue to build on their momentum in California. Observing their sales figures, which have shown a robust increase from $71,478 in August to $140,905 in November, provides a glimpse into their growing market share and consumer demand within the state.
Competitive Landscape
In the competitive landscape of California's concentrates market, Mountain Man Melts has shown a promising upward trajectory in recent months. While it started at rank 46 in August 2024, it climbed to rank 26 by November 2024, indicating a significant improvement in its market position. This upward trend is noteworthy compared to competitors like Lime, which fluctuated around the 20th rank but saw a slight decline to 24th in November, and Hash and Flowers, which dropped out of the top 20 by November. Meanwhile, The Fight and Sun Smoke both experienced volatility, with The Fight making a notable leap from 58th to 28th, and Sun Smoke dropping from 22nd to 27th. Mountain Man Melts' consistent rise in rank suggests a strengthening brand presence and increasing consumer preference, which could be leveraged for further market penetration and sales growth.
Notable Products
In November 2024, Mountain Man Melts' top-performing product was the HFCS Live Rosin Badder (1g) in the Concentrates category, maintaining its first-place rank from October with notable sales of 618 units. The Lemon OG Live Rosin (1g) secured the second spot, marking its debut in the rankings. Peach Panther Live Rosin (1g) followed closely in third place, also entering the rankings for the first time. White Spritzer Live Rosin (1g) experienced a slight decline, moving from second in October to fourth in November, despite an increase in sales. Gary Peaches Rosin (1g) dropped from first in October to fifth, indicating a shift in consumer preferences within the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
