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Aug-2024
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Overview
Market Insights Snapshot
Mr. Zips has shown significant improvement in the Flower category in California over the past few months. In May 2024, the brand was ranked 57th, but by August 2024, it had climbed to the 30th spot. This upward trajectory is a positive indicator of the brand's growing popularity and market penetration in the state. The sales figures reflect this trend, with a steady increase from $566,971 in May to $769,082 in August. However, in the Vapor Pens category, Mr. Zips did not make it into the top 30 for May, June, or July, only appearing at the 90th spot in August. This suggests that while the brand is gaining traction in the Flower category, it still faces challenges in the Vapor Pens market.
The performance of Mr. Zips across these categories highlights the brand's strengths and areas for potential growth. The consistent rise in the Flower category rankings in California suggests a successful strategy and increasing consumer demand. On the other hand, the absence from the top 30 in the Vapor Pens category for most of the observed period indicates a need for a different approach or increased marketing efforts in that segment. Overall, the brand's performance in California's Flower category is promising, but there is room for improvement in expanding its market share in other product categories.
Competitive Landscape
In the competitive landscape of the California Flower category, Mr. Zips has shown a notable upward trajectory in rank and sales over the past few months. Starting at rank 57 in May 2024, Mr. Zips climbed to rank 30 by August 2024, indicating a strong performance relative to competitors. Brands like Decibel Gardens and Phases have also improved their ranks but at a slower pace, with Decibel Gardens moving from rank 37 to 29 and Phases from 49 to 28 in the same period. Meanwhile, Almora Farms and 5G (530 Grower) have experienced more fluctuating trends, with Almora Farms rising from 65 to 35 and 5G (530 Grower) peaking at 28 in July before dropping to 33 in August. This competitive analysis highlights Mr. Zips' robust growth and consistent upward movement, positioning it favorably against other brands in the market.
Notable Products
In August 2024, Ice Cream Pie (14g) emerged as the top-performing product for Mr. Zips, climbing to the number one spot with sales of 2044 units. Elektra Ice (3.5g) secured the second position, while Space Rocks (3.5g) followed closely in third place. El Chivo (3.5g) ranked fourth, showcasing strong performance among the top products. Notably, Elektra Ice (14g), which held the top rank in May and July, dropped to fifth place with sales of 1371 units in August. This shift indicates a dynamic change in consumer preferences over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
