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Oct-2024
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Overview
Market Insights Snapshot
Mr. Zips has shown a steady presence in the California cannabis market, particularly in the Flower category. Over the months from July to October 2024, the brand has consistently ranked within the top 30, with a slight dip in October where it landed at the 30th position. This indicates a resilient performance despite fluctuations in sales, which peaked in September. Such consistency highlights Mr. Zips' ability to maintain relevance in a highly competitive market. However, the absence of a top 30 ranking in the Pre-Roll and Vapor Pens categories suggests challenges in these segments, as they were not able to secure a place in the leading ranks until October, when they appeared at 97th and 98th positions, respectively.
The performance of Mr. Zips in California also reveals strategic opportunities and potential areas for growth. While the brand has managed to stay competitive in the Flower category, the significant lag in Pre-Roll and Vapor Pen rankings indicates that there is room for improvement. The data suggests that Mr. Zips could focus on enhancing its offerings or marketing strategies in these segments to capture a larger market share. The noticeable absence from the top 30 in these categories until October underscores the importance of diversification and adaptation to consumer preferences to sustain and improve market presence.
Competitive Landscape
In the competitive landscape of the California flower category, Mr. Zips has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. Notably, Mr. Zips improved its rank from 32nd in July 2024 to 27th in September 2024, before slightly dropping to 30th in October 2024. This suggests a competitive edge, although the brand faces stiff competition from others like A Golden State, which consistently maintained a higher rank, peaking at 28th in September. Additionally, 3C Farms / Craft Cannabis Cultivation showed a notable upward trend, climbing to 28th in October, potentially challenging Mr. Zips' market share. Meanwhile, Dime Industries experienced a significant drop from 22nd in July to 35th in October, which could present an opportunity for Mr. Zips to capture some of their market share. Overall, Mr. Zips' sales trajectory reflects resilience and potential for growth amidst a competitive field.
Notable Products
In October 2024, Ice Cream Pie (3.5g) emerged as the top-performing product for Mr. Zips, climbing from fifth place in August to first place, with sales reaching 2081 units. Elektra Ice (3.5g) followed closely, maintaining a strong position in second place, slightly down from its peak in August when it was ranked first. The 14g variant of Elektra Ice ranked third, showing a consistent performance from September. Sunshine Punch (3.5g) entered the top five for the first time this month, landing in fourth place. Space Rocks (3.5g), which was previously ranked first in September, dropped to fifth place, indicating a shift in consumer preference within the flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
