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Feb-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Washington, Mt Baker Homegrown has shown notable trends across different product categories. In the Flower category, their performance has seen a positive trajectory over the past four months, moving from a rank of 30 in November 2023 to 22 by February 2024. This upward movement is indicative of growing consumer preference and possibly an expansion in distribution or marketing efforts. Notably, their sales in this category increased from $253,268 in November 2023 to $303,382 by February 2024, showcasing a solid growth in revenue. However, it's worth mentioning that despite this positive trend, they were not ranked within the top 30 brands in December 2023, which could suggest fluctuating market dynamics or increased competition during that period.
On the other hand, the Pre-Roll category tells a different story for Mt Baker Homegrown. Starting from a position well outside the top 30 brands in November 2023, with a rank of 73, they managed to improve their standing significantly by February 2024, reaching a rank of 62. Although still not breaking into the top 30, this improvement indicates a potential shift in strategy or product quality that could be resonating with consumers. The sales figures, however, reflect a more turbulent journey, with a decrease from $50,421 in November 2023 to $40,540 in January 2024, before a rebound to $50,142 in February 2024. This volatility might point to challenges in maintaining market share or possibly inventory issues that could have impacted their performance in this highly competitive category.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Washington, Mt Baker Homegrown has shown a notable trajectory in terms of rank and sales amidst its competitors. From November 2023 to February 2024, Mt Baker Homegrown experienced a fluctuation in rank, initially placed at 30th, dropping to 36th, then improving to 24th, and finally settling at 22nd. This indicates a positive trend in market positioning, despite the competitive dynamics. Competitors such as Mama J's and Smokey Point Productions (SPP) have shown varying degrees of performance, with Mama J's consistently ranking higher but experiencing a slight decline to 21st by February 2024, while SPP made a significant leap from 33rd to 20th, showcasing a strong upward trend. Other brands like Western Cultured and Wyatt Herbs also displayed rank fluctuations but remained in close proximity to Mt Baker Homegrown. The sales trends and rank changes of these competitors directly impact Mt Baker Homegrown, highlighting the importance of strategic marketing and product quality to maintain and improve its market position in the competitive Washington state cannabis flower market.
Notable Products
In February 2024, Mt Baker Homegrown's top product was Gelato #33 (3.5g) from the Flower category, maintaining its number one rank consistently over the past four months with February sales reaching 1171 units. Following closely, Gelato 33 Pre-Roll 10-Pack (5g) in the Pre-Roll category climbed to the second position, up from its previous third rank, showcasing significant sales growth. The Gelato #33 (14g), also from the Flower category, secured the third spot, indicating a stable preference among consumers for Gelato strains, despite a slight shift in rankings. The fourth rank was held by Gelato 33 (1g) from the Flower category, which has shown a consistent performance, maintaining its position in the top four. Interestingly, GG #4 Pre-Roll 10-Pack (5g) made its way into the top five in February, marking a notable entry into the competitive landscape of Mt Baker Homegrown's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
