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Aug-2024
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Overview
Market Insights Snapshot
Muskoka Grown's performance in the Flower category shows a mixed trend across different provinces. In Alberta, the brand experienced a notable decline in rankings, dropping from 18th place in May 2024 to 58th place by August 2024. This downward trend is accompanied by a consistent decrease in sales over the same period. Meanwhile, in Ontario, Muskoka Grown maintained a more stable position, fluctuating slightly but staying within the top 30 brands. This stability in Ontario indicates a more resilient market presence compared to Alberta.
In Saskatchewan, Muskoka Grown showed a strong recovery after not being in the top 30 in June 2024. The brand climbed to 20th place in July 2024 and maintained a top 30 position in August 2024. This rebound suggests a growing market acceptance and potential for further growth in Saskatchewan. However, the absence of a ranking in June highlights a period of underperformance that the brand managed to overcome. These movements across provinces provide valuable insights into Muskoka Grown's market dynamics and potential areas for strategic improvement.
Competitive Landscape
In the highly competitive Ontario flower market, Muskoka Grown has experienced a downward trend in its rankings over the past few months, slipping from 23rd in May 2024 to 28th by August 2024. This decline in rank is accompanied by a decrease in sales, from $552,580 in May to $454,177 in August. Notably, BLKMKT has also seen a drop in rank but remains ahead of Muskoka Grown, starting at 22nd and ending at 27th, with sales figures consistently higher than Muskoka Grown's. Meanwhile, San Rafael '71 has shown a steady improvement, moving from 33rd to 30th, and increasing its sales from $396,281 to $429,437. Interestingly, Fuego Cannabis (Canada) has made a significant leap from 36th to 26th, with a notable increase in sales from $369,348 to $483,689, indicating a strong upward trend. These shifts in rankings and sales highlight the dynamic nature of the market and the need for Muskoka Grown to strategize effectively to regain its competitive edge.
Notable Products
In August 2024, the top-performing product for Muskoka Grown was Berry Smasher (14g), maintaining its number one rank for the fourth consecutive month with sales of 1924 units. Berry Smasher (28g) held the second position, showing consistent performance since June 2024. Berry Smasher (3.5g) ranked third, climbing up from fourth in June and third in July. Lakeside Kush (28g) moved up to fourth place, improving from fifth in July. Funkfetti (28g) entered the rankings at fifth place in August, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
