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Oct-2024
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Overview
Market Insights Snapshot
Muskoka Grown's performance across Canadian provinces shows a mixed bag of results, particularly in the Flower category. In Alberta, the brand has struggled to maintain a consistent presence in the top 30, with its ranking fluctuating and even dropping out of the top 30 in September 2024. Despite this, there was a rebound in October 2024, where it climbed back to the 43rd position. This inconsistent performance is mirrored in its sales figures, which saw a notable drop from July to August but then showed signs of recovery by October. Conversely, in Ontario, Muskoka Grown has maintained a presence within the top 35, though its ranking has gradually slipped from July to October. This decline is reflected in its sales, which consistently decreased each month during this period.
In Saskatchewan, Muskoka Grown's Flower category has shown a more promising trajectory. The brand improved its ranking from 21st in July to 15th in October, indicating a positive trend in this market. This upward movement is supported by a corresponding increase in sales, particularly from September to October, where sales figures jumped significantly. The contrasting performances across these provinces highlight the varying market dynamics and consumer preferences that Muskoka Grown faces. While the brand has managed to capture a stronger foothold in some regions, challenges remain in others, suggesting potential areas for strategic focus and growth.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Muskoka Grown has experienced a noticeable decline in its market rank from July to October 2024, falling from 25th to 35th position. This downward trend in rank is mirrored by a decrease in sales over the same period. Notably, San Rafael '71 and Palmetto have also seen fluctuations in their rankings, with San Rafael '71 dropping from 31st to 37th and Palmetto making a significant leap from 76th in August to 37th in September before slightly declining. Meanwhile, Hiway and Divvy have shown more stable or improving trends, with Divvy rising from 57th to 33rd by October. This competitive movement suggests that while Muskoka Grown is facing challenges in maintaining its market position, brands like Divvy are capitalizing on growth opportunities, potentially impacting Muskoka Grown's sales and market share in the Ontario Flower category.
Notable Products
In October 2024, the top-performing product from Muskoka Grown was Funkfetti (28g) in the Flower category, climbing from a rank of 4 in September to secure the number 1 spot, with notable sales of 1029 units. Berry Smasher (3.5g) maintained strong performance, moving up one position to rank 2, indicating consistent demand with sales nearing 997 units. Sugar Cookies (28g) made a significant entry at rank 3, showing a strong sales resurgence compared to previous months. Berry Smasher (14g) experienced a decline from its top ranks earlier in the year, settling at position 4. Meanwhile, Berry Smasher (28g) saw a drop to rank 5, reflecting a decrease in sales momentum from its peak earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
