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Dec-2024
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Overview
Market Insights Snapshot
My Blue Dove has shown a consistent presence in the California market, particularly within the Tincture & Sublingual category. Over the last few months of 2024, the brand has maintained a steady ranking, fluctuating slightly but staying within the top 20. Specifically, My Blue Dove was ranked 19th in September, improved to 17th in October, dropped back to 19th in November, and then slightly improved to 18th in December. This indicates a relatively stable performance in a competitive market. It's worth noting that despite the minor fluctuations in ranking, the brand has managed to keep its presence in the top 20 consistently, highlighting its resilience and appeal within this category in California.
In terms of sales, My Blue Dove experienced a peak in October, with sales reaching $17,696, before seeing a decline in November and December. This trend suggests a possible seasonal or promotional influence that boosted October's performance. The December sales figure of $14,308, while lower than previous months, still reflects the brand's ability to maintain a significant market share. However, the absence of My Blue Dove in the top 30 in any other states or provinces during this period suggests that their influence is currently concentrated in California. This could indicate potential areas for growth or highlight the need for strategic expansion beyond their current stronghold.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in California, My Blue Dove has experienced fluctuating rankings over the last few months, indicating a dynamic market presence. Despite a slight improvement in rank from 19th in September 2024 to 17th in October 2024, My Blue Dove's position slipped back to 19th in November, before slightly recovering to 18th in December. This volatility suggests challenges in maintaining a consistent market position amidst strong competition. Notably, Carter's Aromatherapy Designs (C.A.D.) consistently held a higher rank, remaining at 13th from October to December 2024, with sales figures significantly surpassing those of My Blue Dove. Meanwhile, Dr. May showed a decline in rank from 16th in October to 19th in December, which could indicate potential opportunities for My Blue Dove to capitalize on shifting consumer preferences. Additionally, Opi-Not entered the top 20 in November and December, suggesting emerging competition. These insights highlight the need for My Blue Dove to strategize effectively to improve its market standing and sales performance in this competitive category.
Notable Products
In December 2024, My Blue Dove's top-performing product was the Hybrid Tincture (1000mg THC, 30ml) in the Tincture & Sublingual category, which achieved the first rank with impressive sales of 1,332 units. This product climbed from its previous fourth position in November, showcasing a significant increase in popularity. The CBD MCT Tincture (500mg CBD, 30ml, 1oz) followed closely, securing the second rank after losing its top spot from November. High THC Full Spectrum Oil (1g) made a notable rise to the third position from fifth, despite a decrease in sales figures. Meanwhile, the Indica Tincture (1000mg THC, 30ml) saw a drop to fourth place from second, indicating a shift in consumer preferences within the Tincture & Sublingual category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
