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Jan-2025
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Overview
Market Insights Snapshot
In the California market, Nasha Extracts has shown varying performance across different product categories. In the Concentrates category, the brand has experienced a slight decline in rankings, moving from 15th place in October 2024 to 24th place by January 2025. This downward trend in rankings may indicate increased competition or changes in consumer preferences within the state. Despite this drop, the brand maintained its presence in the top 30, which is a testament to its market resilience. However, the decrease in sales from October to January suggests challenges that may need addressing to regain higher positions.
Conversely, in the Pre-Roll category, Nasha Extracts did not manage to break into the top 30 rankings, peaking at 68th in November 2024 and falling to 80th by January 2025. This indicates a more significant challenge in capturing market share in this category within California. The sales figures reflect a similar trend, with a noticeable decline from November to January, suggesting that the brand might need to reassess its strategy or product offerings in this segment to improve its standing. This performance highlights the competitive nature of the Pre-Roll market and the potential need for strategic adjustments.
Competitive Landscape
In the California concentrates market, Nasha Extracts has experienced notable fluctuations in its ranking over the past few months, which could impact its competitive positioning and sales trajectory. Starting in October 2024, Nasha Extracts held a respectable 15th rank, but by January 2025, it had slipped to 24th. This decline in rank coincides with a decrease in sales from October to January, suggesting potential challenges in maintaining market share. Meanwhile, competitors such as Jetty Extracts and 5G (530 Grower) have shown upward trends, with 5G (530 Grower) notably improving its rank from 47th in October to 23rd in January, alongside a significant increase in sales. Similarly, Greenline Organics has maintained a stable rank around the low 20s, with a consistent rise in sales, indicating a strengthening market presence. These dynamics suggest that while Nasha Extracts faces stiff competition, there is an opportunity to analyze these trends further to strategize on regaining and enhancing its market position.
Notable Products
In January 2025, Topper Bubble Hash (1g) from Nasha Extracts maintained its position as the top-selling product in the Concentrates category, with sales reaching 2595 units. The Altitude - Blue Dream x Banana Breath Hash Infused Pre-Roll (1g) showed a significant improvement, rising to the second position from fifth in December 2024. Another notable performer was the Altitude Infused Pre-Roll (1g), which entered the rankings at third place. Submerge Infused Pre-Roll (1g) reappeared in the rankings at fourth place, while Altitude Hash Infused Pre-Roll (1g) dropped to fifth, showing a decline from its previous fourth position in December. Overall, the product lineup from Nasha Extracts demonstrated strong sales with shifts in rankings, particularly among pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
