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Oct-2024
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Overview
Market Insights Snapshot
Nasha Extracts has shown notable fluctuations in its performance across various categories in California. In the Concentrates category, the brand started strong in July 2024, holding the 10th position, but experienced a gradual decline, dropping to the 16th spot by October 2024. This decline in rank coincided with a decrease in sales, from $369,620 in August to $190,608 in October, indicating potential challenges in maintaining market position amidst competition. The Pre-Roll category tells a different story, as Nasha Extracts did not break into the top 30 in October, after being ranked 91st in July. This absence from the top rankings suggests a struggle to capture a significant share in this segment, which could be a strategic area for improvement.
Overall, the performance of Nasha Extracts in California highlights a mixed bag of results across categories. The brand's initial strong presence in Concentrates, albeit waning, indicates a solid product offering that may need revitalization to regain its competitive edge. Meanwhile, the Pre-Roll category's lack of top 30 presence in October underscores a potential gap in product appeal or market penetration strategy. These insights suggest that while Nasha Extracts has a foothold in certain areas, there are opportunities for strategic pivots or enhancements to bolster its market standing across different product lines.
Competitive Landscape
In the competitive landscape of concentrates in California, Nasha Extracts has experienced a notable decline in its market position from July to October 2024, dropping from 10th to 16th place. This downward trend in rank is mirrored by a decrease in sales, which peaked in August before falling significantly by October. In contrast, competitors like Emerald Bay Extracts and UP! have shown upward momentum, with Emerald Bay Extracts climbing from 31st to 15th place and UP! advancing from 28th to 14th place over the same period. These brands have not only improved their rankings but also increased their sales, suggesting a growing consumer preference that could be impacting Nasha Extracts' market share. Meanwhile, Roll Bleezy has made a remarkable leap from 78th to 17th place, indicating a rapid gain in popularity. This competitive pressure highlights the need for Nasha Extracts to reassess its strategies to regain its footing in the California concentrates market.
Notable Products
In October 2024, Topper Bubble Hash (1g) from Nasha Extracts maintained its position as the top-performing product, with sales reaching 2220 units. Altitude Hash Infused Pre-Roll (1g) consistently held the second rank from August through October, demonstrating steady demand. Ice Cream Cake Orange Unpressed Hash (1.2g) debuted with a strong third-place ranking, indicating a successful product launch. Submerge Infused Pre-Roll (1g) and Altitude Infused Pre-Roll (1g) entered the rankings in October, securing the fourth and fifth spots, respectively. This shift suggests a growing interest in pre-rolls within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
