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Nov-2024
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Overview
Market Insights Snapshot
Nasha Extracts has shown notable performance trends across different categories and states, particularly in the California market. In the Concentrates category, the brand has experienced a gradual decline in its ranking, moving from 8th place in August 2024 to 15th by November 2024. This downward trend is mirrored by a consistent decrease in sales figures over the same period. Such a movement suggests increased competition or potential market saturation in the Concentrates category within California. It's also worth noting that Nasha Extracts did not make it into the top 30 brands in some states and categories, which could indicate areas for potential growth or reevaluation of strategy.
In contrast, the Pre-Roll category in California presents a slightly more stable picture for Nasha Extracts. Although the brand's ranking improved from 95th in August to 80th in October and maintained that position in November, the sales figures show fluctuations, with a peak in October before dipping again in November. This suggests that while Nasha Extracts is gaining some ground in terms of brand recognition or consumer preference within this category, there remains volatility in sales performance. The absence of top 30 rankings in other states for Pre-Rolls underscores the competitive nature of this category and highlights potential opportunities for expansion or targeted marketing efforts.
Competitive Landscape
In the competitive landscape of the California concentrates market, Nasha Extracts has experienced a notable decline in its ranking from 8th place in August 2024 to 15th place by November 2024. This downward trend in rank is accompanied by a consistent decrease in sales over the same period, suggesting a potential challenge in maintaining market share. In contrast, Creme De Canna has shown an upward trajectory, improving its rank from 16th in August to 13th in November, with corresponding sales increases. Similarly, Cream Of The Crop (COTC) made a significant leap from outside the top 20 in October to 14th place in November, indicating a strong recovery. Meanwhile, Everyday Dabs and Community Cannabis have shown more stable performances, with slight improvements in rank and sales fluctuations. These dynamics suggest that Nasha Extracts may need to reassess its strategies to regain its competitive position in this evolving market.
Notable Products
In November 2024, the top-performing product from Nasha Extracts was the Topper Bubble Hash (1g) in the Concentrates category, maintaining its first-place rank from the previous two months with a notable sales figure of 2621 units. The Altitude Hash Infused Pre-Roll (1g) held steady at the second rank, showing an increase in sales from October. The Altitude - Blue Dream x Nigerian Haze Hash Infused Pre-Roll (1g) debuted at the third position, highlighting a new entry in the rankings for November. Ice Cream Cake Red Pressed Hash (1.2g) appeared at fourth place, marking its first entry into the rankings. Submerge Infused Pre-Roll (1g) also made its first appearance, ranking fifth, indicating a diverse expansion in Nasha Extracts' pre-roll offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
