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Aug-2024
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Overview
Market Insights Snapshot
National Cannabis Co. has demonstrated notable performance improvements in the Oregon market, particularly in the Pre-Roll category. Over the past few months, the brand has climbed from a ranking of 43 in May 2024 to an impressive 24 by August 2024. This upward trajectory is indicative of strong consumer demand and effective market strategies. The brand's sales in this category have more than doubled from May to August, reflecting a robust growth trend. However, in the Vapor Pens category, National Cannabis Co. has struggled to break into the top 30, with rankings consistently hovering in the 50s and 60s. This suggests that while the brand is gaining traction in certain segments, there are areas that may require strategic adjustments to enhance market presence.
In terms of state-specific performance, Oregon has been a focal point for National Cannabis Co., showcasing a mixed but overall positive trend. The Pre-Roll category has been a standout, with significant ranking improvements and sales growth, indicating a strong foothold in this segment. Conversely, the Vapor Pens category has shown less momentum, with rankings not making it into the top 30, which could be seen as a potential area for development. This contrasting performance across categories within the same state highlights the brand's varying levels of success and the need for targeted strategies to bolster weaker areas while capitalizing on strong ones.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, National Cannabis Co. has shown a notable upward trend in rankings over the past few months. Starting from a rank of 43 in May 2024, the brand has climbed to 24 by August 2024. This positive trajectory is particularly significant when compared to competitors such as Grown Rogue, which has seen fluctuating ranks, hovering around the 20s and even dropping to 23 in August 2024. Similarly, Entourage Cannabis / CBDiscovery experienced a steep decline from rank 8 in May 2024 to 25 in August 2024, indicating potential market challenges. Meanwhile, Quantum Oregon has shown a remarkable improvement, moving from rank 48 in May 2024 to 22 in August 2024, posing a growing threat. Lastly, Lifted Northwest has also seen a decline from rank 12 in May 2024 to 26 in August 2024. The consistent upward movement of National Cannabis Co. suggests a strengthening market position, likely driven by effective marketing strategies and consumer preference shifts.
Notable Products
In August 2024, the top-performing product for National Cannabis Co. was CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g), maintaining its top rank from July with notable sales of 4891 units. The second spot was held by CBD/THC 1:1 Watermelon Wonder Infused Pre-Roll (1g), consistent in its position from the previous month with a strong performance. CBD/THC 1:1 Blueberry Pie Infused Pre-Roll (1g) climbed to third place, showing a steady improvement from fifth in June. Oregon Apple Infused Pre-Roll (1g) ranked fourth, a slight drop from its second position in June. Notably, Cherry Cola Infused Pre-Roll (1g) re-entered the rankings at fifth place, indicating a resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
