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Jan-2025
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Overview
Market Insights Snapshot
In the state of Oregon, National Cannabis Co. has shown a promising upward trend in the Pre-Roll category. Starting from a rank of 37 in October 2024, the brand improved its position to 23 by January 2025. This significant movement into the top 30 indicates a strengthening presence in the Oregon market, particularly in Pre-Rolls, where sales also saw a notable increase from $83,613 in October to $112,902 in January. Conversely, the performance in Vapor Pens has been less impressive, as the brand did not break into the top 30 during this period, suggesting potential areas for growth or strategic shifts.
National Cannabis Co.'s journey in the Vapor Pens category in Oregon reflects a more challenging landscape. Despite a gradual improvement from rank 63 in October 2024 to 55 in January 2025, the brand remains outside the top 30, highlighting a competitive market or potential gaps in product offerings or marketing strategies. The sales figures for Vapor Pens did increase from October to January, yet the brand's ranking has not mirrored the growth seen in Pre-Rolls. This disparity between categories suggests that while the brand is gaining traction in certain areas, it may need to reassess its approach in others to achieve broader success across the board.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, National Cannabis Co. has demonstrated a notable upward trajectory in rankings from October 2024 to January 2025. Initially ranked 37th in October, the brand climbed to 23rd by January, indicating a positive trend in market presence and consumer preference. This improvement is significant when compared to competitors like Entourage Cannabis / CBDiscovery, which experienced a decline from 12th to 21st place over the same period. Similarly, Derby's Farm saw a drop from 13th to 25th, suggesting potential opportunities for National Cannabis Co. to capture more market share. Meanwhile, SugarTop Buddery and Organic Theory showed varied performance, with SugarTop Buddery peaking at 21st in December before falling to 24th, and Organic Theory improving from 44th to 22nd. These shifts highlight the dynamic nature of the market and the potential for National Cannabis Co. to further enhance its competitive positioning through strategic marketing and product differentiation.
Notable Products
In January 2025, the top-performing product for National Cannabis Co. was Phantom OG Infused Pre-Roll (1g) in the Pre-Roll category, which rose to the number one spot with sales of 3737 units. CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g) maintained a strong position, ranking second, although it had been the top product in December 2024. Oregon Apple Infused Pre-Roll (1g) climbed to third place, showing a notable increase from its fifth position in December. The CBD/THC 1:1 Blueberry Pie Infused Pre-Roll (1g) dropped to fourth place, while Tangie Botanical Terpene Infused Pre-Roll (1g) entered the top five for the first time. These shifts highlight a dynamic market where product rankings are actively changing month to month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
