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Oct-2024
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Overview
Market Insights Snapshot
In the state of Oregon, National Cannabis Co. has shown a noteworthy upward trajectory in the Pre-Roll category. Starting from a rank outside the top 30 in July 2024, the brand has impressively climbed to rank 29 by October 2024. This movement is indicative of a successful strategy or product offering that has resonated with consumers, as evidenced by the increase in sales from $67,224 in July to $105,691 in October. Conversely, in the Vapor Pens category, National Cannabis Co. has struggled to gain a foothold, maintaining a position outside the top 50 throughout the same period. This contrast highlights a potential area for improvement or strategic realignment within the Vapor Pens segment.
The performance of National Cannabis Co. in Oregon's Pre-Roll market suggests a promising potential for growth if current trends continue. However, the lack of presence in the top rankings for Vapor Pens could indicate either a highly competitive market or a need for innovation in their offerings. The brand's ability to break into the top 30 for Pre-Rolls is a positive sign and showcases their potential to replicate this success in other categories. Monitoring these trends over the coming months will be crucial to understanding whether National Cannabis Co. can sustain its growth in Pre-Rolls and address the challenges faced in the Vapor Pens category.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, National Cannabis Co. has demonstrated a noteworthy upward trajectory in its rankings from July to October 2024. Initially ranked 43rd in July, the brand made a significant leap to 29th place by October, indicating a positive trend in market presence and consumer preference. This improvement is particularly striking when compared to competitors such as Concrete Jungle, which fluctuated between ranks 29 and 35, and TKO / TKO Reserve, which experienced a decline from 8th to 27th place over the same period. Meanwhile, Focus North maintained a relatively stable position, hovering around the 28th rank. The consistent rise of National Cannabis Co. in the rankings suggests a strengthening brand presence and potentially increasing sales, positioning it as a growing contender in the Oregon Pre-Roll market.
Notable Products
In October 2024, the top-performing product from National Cannabis Co. was the CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll, leading the sales with a figure of 3089. This product reclaimed its top position after falling to second place in September. The CBD/THC 1:1 Blueberry Pie Infused Pre-Roll followed closely as the second-best seller, having previously held the top spot in September. The CBD/THC 1:1 Watermelon Wonder Infused Pre-Roll ranked third, maintaining its position from the previous month. Notably, Phantom OG Infused Pre-Roll rose to fourth place, showing a significant increase in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
