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Nov-2024
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Overview
Market Insights Snapshot
National Cannabis Co. has shown notable improvements in the Pre-Roll category within Oregon. Over the past few months, the brand has climbed from a position outside the top 30 in August to securing the 29th rank by November. This upward trajectory highlights a positive reception and growing consumer interest in their Pre-Roll products. Despite not being in the top 30 in August and September, their strategic efforts seem to be paying off, as seen in the consistent rise in their rankings. This improvement is further supported by a steady increase in sales, indicating that their Pre-Roll offerings are resonating well with consumers in Oregon.
Conversely, the performance of National Cannabis Co. in the Vapor Pens category in Oregon tells a different story. The brand has struggled to break into the top 30, with rankings consistently in the 50s and 60s over the past months. Despite a slight decrease in sales from September to November, the brand has maintained its position, suggesting a stable but limited market presence. The lack of improvement in rankings might indicate strong competition in this category or a need for strategic adjustments to better capture the market. This contrast between the two categories highlights the varying challenges and opportunities faced by National Cannabis Co. across different product lines.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, National Cannabis Co. has demonstrated a notable upward trajectory in recent months. Starting from a rank of 41 in August 2024, the brand improved its position to 29 by November 2024. This upward movement is significant when compared to competitors like Gud Gardens, which moved from rank 33 to 27, and Focus North, which slightly declined from rank 32 to 28. Meanwhile, Garden First and Organic Theory also showed fluctuations in their rankings, with Garden First improving from 44 to 34 and Organic Theory moving from 37 to 30. National Cannabis Co.'s sales figures also reflect this positive trend, with a noticeable increase from September to November, suggesting effective strategies in capturing market share and consumer interest amidst a competitive field.
Notable Products
In November 2024, the top-performing product for National Cannabis Co. was Oregon Apple Infused Pre-Roll (1g), which climbed to the first position with impressive sales of 2438 units. This product showed a significant leap from its previous fourth-place ranking in October. The CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g) slipped to second place, despite maintaining the top spot for the preceding three months. The CBD/THC 1:1 Blueberry Pie Infused Pre-Roll (1g) held steady in third place, showing consistency in its performance. Meanwhile, Lemon Diesel Infused Pre-Roll (1g) entered the rankings at fifth place, previously unranked, indicating a new contender in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
