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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, National Cannabis Co. concentrated 88.35% of sales in Pre-Roll, up 17.21% month over month and 198.49% year over year, while Vapor Pens held 11.65% share with a 20.31% month-over-month lift but an 11.26% year-over-year decline; the brand’s overall average price fell 8.23% year over year alongside a Pre-Roll average price of $5.07. Within Oregon Pre-Roll, the brand sat at rank 19, and the brand-level year-over-year sales growth of 134.06% contrasted with a 98.54% two-year expansion, implying momentum concentrated in the latest year; taken together, the mix skews decisively toward value-priced Pre-Roll with tactical month-over-month recovery in Vapor Pens but without year-over-year traction in that segment.
The shift toward an 88.35% Pre-Roll mix and a 17.21% month-over-month gain in that category, combined with an 8.23% year-over-year drop in average price and a 20.31% month-over-month uptick in Vapor Pens against an 11.26% year-over-year decline, indicates a positioning anchored in accessible Pre-Roll volume rather than premium diversification. Holding rank 19 in Oregon Pre-Roll while posting 134.06% brand-level year-over-year growth and 98.54% growth over 24 months suggests that near-term pricing and pack architecture are doing the work; the implication is that sustaining share will depend on defending Pre-Roll price ladders while converting the month-over-month Vapor Pen lift into durable, year-over-year contribution.
Competitive Landscape
National Cannabis Co. sits at rank 19 in OR Pre-Roll in May 2026, improving 26 positions from rank 45 year over year, and tightening 7 spots from rank 26 in February 2026; this coincides with a peak-at-19 placement in May 2026 and a market context where STiCKS moved up from rank 2 to rank 1 while expanding sales by 144.2%, and Kaprikorn climbed from rank 5 to rank 2 with 85.6% sales growth. Relative to these shifts, Portland Heights slid from rank 1 to rank 5 alongside a 31.8% sales decline, whereas Hellavated held rank 3 with a 9.6% sales increase, indicating competitive gains are uneven and concentrated at the top. The combination of a 26-rank year-over-year ascent and a 7-rank three-month climb implies National Cannabis Co.’s recent trajectory is upward but still constrained by rapid share consolidation among top-5 incumbents.
Notable Products
Lemon Chiffon Botanical Terpene Infused Pre-Roll (1g) posted the largest movement in May 2026 with a 103.8% month-over-month surge to rank 4, while CBD/THC 1:1 Watermelon Wonder Infused Pre-Roll (1g) also accelerated 68.1% at rank 3. At the top, CBD/THC 1:1 Raspberry Skywalker Infused Pre-Roll (1g) rose 17.5% to rank 1, contrasted by Guava Botanical Infused Pre-Roll (1g) slipping 10.5% to rank 2. With all top 10 items in Pre-Roll and multiple CBD/THC 1:1 variants in the top five, the mix points to National Cannabis Co. leaning into flavor-forward, ratio-led infused pre-rolls as the commercial core.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
