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Jan-2025
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a consistent presence in the New York market, particularly in the Concentrates category. The brand maintained a solid position, ranking 6th in October and November of 2024 before experiencing a slight decline to 8th in December and 9th in January 2025. This movement suggests a potential challenge in maintaining its earlier momentum, possibly due to increased competition or changing consumer preferences. Despite this, the brand's ability to remain within the top 10 indicates a strong market presence and consumer loyalty in the Concentrates category.
In contrast, New York Honey (NY Honey) has demonstrated remarkable stability in the Vapor Pens category within New York. The brand consistently held the 9th position from October 2024 through January 2025, showcasing its resilience and steady demand among consumers. This consistent ranking suggests that NY Honey has successfully carved out a niche in the Vapor Pens market, maintaining its appeal despite the dynamic nature of the cannabis industry. The lack of fluctuation in ranking could be indicative of a loyal customer base or effective market strategies that have kept the brand relevant and trusted among consumers in this category.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has maintained a consistent rank at 9th place from October 2024 to January 2025, indicating a stable position amidst fluctuating market dynamics. Notably, Holiday has shown significant upward momentum, climbing from 11th to 7th place, which could pose a competitive threat if this trend continues. Meanwhile, Fernway has consistently held a higher rank at 7th place, only dropping to 8th in January 2025, suggesting a strong market presence. PAX and Off Hours have also improved their standings, with PAX moving from 17th to 10th and Off Hours from 13th to 11th, reflecting their growing influence in the market. Despite these shifts, New York Honey (NY Honey)'s stable ranking suggests a loyal customer base, although the brand may need to innovate or adjust strategies to fend off rising competitors and potentially increase its market share.
Notable Products
In January 2025, New York Honey's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its consistent number one rank from the previous months with a sales figure of 2,845 units. The Barry White Distillate Cartridge (1g) also retained its second-place position, showing stable performance across the months. The Sour Tangie Distillate Disposable (1g) made its debut in the rankings, securing the third position in January. The Strawberry Cough Distillate Cartridge (1g) rose to fourth place, up from fifth in December 2024, while the Strawberry Cough Distillate Disposable (1g) dropped one spot to fifth place. These rankings indicate a strong preference for vapor pen products among consumers, with minor shifts in consumer choices for specific flavors.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
