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Oct-2024
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Overview
Market Insights Snapshot
New York Honey (NY Honey) has shown a commendable upward trajectory in the New York market, particularly within the Concentrates category. Starting from a rank of 6 in July 2024, the brand has climbed steadily to secure the 4th position by October 2024. This ascent is indicative of a growing consumer preference and increased market penetration, as evidenced by a notable rise in sales from July to October. The consistent improvement in rankings month-over-month suggests a strong market strategy and potentially increasing brand loyalty among consumers in this category.
In the Vapor Pens category, New York Honey (NY Honey) also demonstrates positive momentum in New York. Despite a slight dip in sales from August to September, the brand maintained its rank at 9 before advancing to 8 in October 2024. This performance highlights a stable presence in the market, with potential opportunities for further growth if current trends continue. The absence of rankings in other states or categories might indicate areas where the brand is either not present or not competitive enough to break into the top 30, presenting both a challenge and an opportunity for future market expansion.
Competitive Landscape
In the competitive landscape of vapor pens in New York, New York Honey (NY Honey) has demonstrated a steady improvement in its market position over the past few months. As of October 2024, NY Honey has climbed to the 8th rank, up from 10th in July, showcasing a positive trend in consumer preference and brand strength. This upward trajectory is significant when compared to competitors like Mfused, which has shown a more rapid ascent from 19th to 7th place, and Heavy Hitters, which has maintained a relatively stable position around the 8th and 9th ranks. Meanwhile, Fernway has consistently held the 6th position, indicating a strong foothold in the market. Holiday (NY) experienced a dip in October, dropping to 10th from 7th in August and September, which could potentially benefit NY Honey as it continues to gain traction. These dynamics suggest that while NY Honey is making notable progress, it faces stiff competition from both established and rapidly ascending brands in the New York vapor pen market.
Notable Products
In October 2024, New York Honey's top-performing product was the Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank for four consecutive months with sales reaching 3,872 units. Barry White Distillate Cartridge (1g) also performed strongly, holding the second position with a consistent upward trajectory since July. The Golden Ticket Distillate Disposable (1g) rose to third place from fourth in September, showing a notable increase in popularity. Strawberry Cough Distillate Disposable (1g) re-entered the top rankings at fourth place, while the Strawberry Cough Distillate Cartridge (1g) slipped to fifth from third in the previous month. Overall, the Vapor Pens category dominated the top sales positions for New York Honey, with slight shifts in rankings reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
