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Oct-2024
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Overview
Market Insights Snapshot
No Future has demonstrated notable performance in the Edible category across several Canadian provinces. In Alberta, the brand has maintained a steady position at rank 4 from August to October 2024, indicating a consistent demand for their products. Meanwhile, in British Columbia, No Future showed an impressive upward trend, climbing from rank 6 in July to rank 3 by October. This upward movement in British Columbia is mirrored by a substantial increase in sales figures, suggesting a growing consumer preference for their edibles. In Ontario, the brand also improved its standing from rank 9 in July to rank 6 in October, which aligns with a positive sales trajectory. These movements highlight No Future's strengthening foothold in the Edible category within these provinces.
Conversely, No Future's performance in the Vapor Pens category presents a more varied picture. In Alberta, the brand did not make it into the top 30, maintaining a position in the low 40s, which may indicate challenges in capturing market share in this category. In British Columbia, No Future managed to stay within the top 30, albeit with some fluctuations, moving from rank 27 in July to 25 in October. This suggests a relatively stable, yet modest, presence in the Vapor Pens market there. However, in Ontario, the brand's ranking fell significantly outside the top 30 in August and September, only to recover slightly in October. This erratic performance in Ontario could point to competitive pressures or shifts in consumer preferences. Overall, while No Future shows strong performance in edibles, the vapor pen sector appears to be more challenging for the brand.
Competitive Landscape
In the British Columbia edible market, No Future has shown a promising upward trajectory in recent months, climbing from 6th place in July 2024 to 3rd place by October 2024. This ascent is particularly notable given the consistent dominance of Gron / Grön and Spinach, which have maintained their 1st and 2nd ranks respectively throughout this period. No Future's rise in rank is accompanied by a significant increase in sales, suggesting a growing consumer preference for their products. Meanwhile, Monjour has also been making strides, moving from 7th to 5th place, indicating a competitive environment where innovation and consumer engagement are key. The consistent performance of 1964 Supply Co in the 7th position further highlights the dynamic nature of this market, where No Future's recent gains position it as a formidable contender among established brands.
Notable Products
In October 2024, No Future's top-performing product was The Blue One Sativa Bonbon Gummy (10mg), maintaining its number one rank consistently since July and achieving a notable sales figure of 68,733 units. The Purple One Sativa Bonbon Gummy (10mg) held onto the second spot, showing a significant increase in sales from previous months. The Green One Indica Gummy (10mg) climbed back to the third position after slipping to fourth in September, indicating a resurgence in popularity. Meanwhile, The Orange One Indica Gummy (10mg) dropped to fourth place, despite steady sales growth over the months. The Red One Indica Gummy (10mg) remained in fifth place, continuing its consistent performance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
