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Sep-2025
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown a notable performance in the Pre-Roll category within Massachusetts. Over the months from June to September 2025, the brand consistently improved its ranking, moving from 9th place in June to a steady 5th place by August and September. This upward trend indicates a strengthening presence in the market, likely driven by increased consumer demand and effective brand strategies. The sales figures reflect this positive movement, with a significant increase from approximately $523,000 in June to over $776,000 in August, before a slight dip in September. This trajectory suggests the brand is gaining traction and becoming a preferred choice among consumers in Massachusetts.
In contrast, the absence of No.9 Sunflower Collection in the top 30 brands in other states and categories suggests that while their performance in Massachusetts is commendable, there is potential for growth in other markets. The lack of ranking elsewhere could be seen as a gap in their market penetration strategy or a sign of intense competition in those regions. This disparity highlights the importance of regional strategies and the potential benefits of expanding their successful Massachusetts approach to other states. Understanding these dynamics could offer valuable insights into the brand's future opportunities and challenges in the broader cannabis market landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, No.9 Sunflower Collection has demonstrated a consistent performance, maintaining its rank at 5th place from August to September 2025. This stability in rank comes despite the dynamic shifts seen among its competitors, such as Cali-Blaze, which climbed from 37th in June to 6th by September, indicating a rapid increase in market presence. Meanwhile, Simpler Daze experienced a slight decline, dropping from 5th to 7th place over the same period. Find. and Perpetual Harvest have maintained strong positions, with Find. consistently holding the 3rd spot and Perpetual Harvest slipping from 2nd to 4th. Despite these fluctuations, No.9 Sunflower Collection's sales peaked in August, although they saw a slight decrease in September. This suggests that while No.9 Sunflower Collection is holding its ground against competitors, there is potential for strategic initiatives to further capitalize on its market position and drive sales growth.
Notable Products
In September 2025, the top-performing product from No.9 Sunflower Collection was the Doob Cube - Original Variety Pre-Roll 14-Pack (14g), which ascended to the number one rank with sales totaling 3062 units. Previously ranked third in August, the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) dropped to the second position. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) maintained its third-place ranking from the previous month. The Variety Pre-Roll 5-Pack (3.5g) improved its position, moving up to fourth place from fifth in August. Notably, Trufflegasm Pre-Roll (1g) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
