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Jan-2025
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown a consistent presence in the Pre-Roll category within Massachusetts, maintaining a strong foothold with a rank of 5th in both October and November 2024. However, the brand experienced a slight dip in December, falling to 8th place, before rebounding to 6th in January 2025. This fluctuation in rankings could suggest seasonal demand shifts or increased competition within the state. While the sales figures indicate a decrease from October to December, a recovery is noted in January, which may point to a successful strategic adjustment or promotional effort by the brand.
Interestingly, the brand's absence from the top 30 rankings in other states or provinces suggests that its market influence is currently concentrated within Massachusetts. This could be viewed as a potential area for growth or an indication of strategic focus. The consistency in Massachusetts highlights the brand's strong market penetration and consumer loyalty in this particular region. As the No.9 Sunflower Collection continues to navigate the competitive landscape, observing its strategies for expansion or consolidation in other areas will be crucial for understanding its overall market trajectory.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has experienced fluctuations in its market position, indicating a dynamic competitive environment. Despite a consistent rank of 5th place in October and November 2024, No.9 Sunflower Collection saw a dip to 8th in December, before recovering slightly to 6th in January 2025. This movement suggests a competitive pressure from brands like Good Chemistry Nurseries, which has shown a strong upward trend, climbing from 9th to 4th place by January 2025, and Simpler Daze, which maintained a top 5 position throughout the period. Meanwhile, Nature's Heritage and Fernway have also been notable competitors, with Nature's Heritage making a significant leap from 15th to 7th place in December, although it slightly dropped to 8th in January. These shifts highlight the importance for No.9 Sunflower Collection to innovate and differentiate to maintain and improve its market standing amidst such vigorous competition.
Notable Products
In January 2025, the top-performing product from No.9 Sunflower Collection was Jelly Donutz Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking from December 2024 with sales of 7,117 units. Following closely was Doob Cube - Original Variety Pre-Roll 14-Pack (14g), which climbed to second place from fourth in the previous month. Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) debuted impressively at third place, indicating strong market entry. Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) improved its position from fifth in December to fourth in January, showing a steady upward trend. Cookies N Cream Pre-Roll (1g) slipped to fifth place, continuing its decline from a first-place position in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
