.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, No.9 Sunflower Collection operated as a single-category brand with Pre-Roll at 100.0% of mix, rising 49.53% year over year and 17.19% month over month, while the brand’s overall sales advanced 39.13% YoY and the average price increased 6.31% YoY to $27.64. Within Massachusetts Pre-Roll, the brand held rank 6, indicating share gains that outpaced category price inflation and suggesting volume growth beyond price effects; the combination of 17.19% MoM growth and a rank of 6 implies momentum that is translating into competitive placement within the state.
The concentration at 100.0% Pre-Roll alongside a 49.53% YoY lift and a 17.19% MoM uptick positions No.9 Sunflower Collection as a specialist targeting a narrower need state, with rank 6 in Massachusetts signaling headroom to climb if pricing power (6.31% YoY increase) can continue without dampening repeat velocity. Given the 24-month sales change of -13.25% versus the current 39.13% YoY growth, the sharp recent acceleration suggests a near-term share capture strategy is working in Pre-Roll, but the single-category dependence raises concentration risk that could either reinforce brand authority if rank improves toward top 5, or cap scale if price-led gains outrun household penetration.
Competitive Landscape
No.9 Sunflower Collection sits at rank #6 in MA Pre-Roll in May 2026, improving 4 positions year over year from #10, and rising 2 spots since February 2026 when it was #8; however, the brand remains below its peak of #2 from August 2024, indicating a partial recovery rather than a return to prior leadership. In contrast, Jeeter held steady at #1 year over year (from #1 to #1) while growing sales by 22.0%, and Cali-Blaze surged from #58 to #2 with 961.2% sales growth, suggesting that No.9 Sunflower Collection’s +4 rank gain is outpaced by faster-climbing rivals. Meanwhile, Nature's Heritage remained fixed at #3 as of May 2026 with 10.9% YoY sales growth, whereas Northern Grown jumped from #26 to #4 alongside 176.3% YoY growth, and Happy Valley (MA) edged from #8 to #5 with 41.5% YoY growth; collectively, these moves indicate that No.9 Sunflower Collection’s rank trajectory implies stabilization in the top tier but increasing pressure from faster-advancing competitors.
Notable Products
Hella Jelly Pre-Roll (1g) posted the largest movement in May 2026 with a 102.2% month-over-month surge, jumping into rank 8 while Blueberry Cupcake Pre-Roll (1g) fell 33.8% to rank 9. Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) rose 32.8% to rank 1, while Variety Pre-Roll 5-Pack (3.5g) declined 10.6% at rank 4. With all top-10 items in Pre-Roll and three multi-pack Doob Cube formats occupying ranks 1-3 and 7, the mix implies a tilt toward value-oriented multi-packs supplemented by a few volatile single-strain skus to capture episodic demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
