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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, No.9 Sunflower Collection has demonstrated a commendable performance in the Pre-Roll category. Over the months from July to October 2025, the brand consistently maintained a top 10 ranking, peaking at the 4th position in October after briefly dipping to the 6th position in September. This upward movement indicates a strong recovery and suggests an effective strategy in capturing consumer interest and boosting sales. Notably, the brand's sales figures in Massachusetts showed a positive trend with a slight dip in September but rebounding in October, which underscores the brand's resilience and potential market appeal.
While No.9 Sunflower Collection has shown strength in Massachusetts, the absence of rankings in other states or provinces for the same period indicates a potential area for growth or a lack of market penetration. This could be seen as a missed opportunity or a strategic focus on specific markets. The brand's ability to maintain a consistent presence in Massachusetts suggests a strong foothold in this region, but expanding their presence into new markets could be beneficial for broader brand recognition and increased sales. The performance in Massachusetts could serve as a benchmark for potential success in other regions if similar strategies are applied.
Competitive Landscape
In the Massachusetts Pre-Roll category, No.9 Sunflower Collection has experienced a dynamic competitive landscape from July to October 2025. Despite a slight dip in September, where it ranked 6th, No.9 Sunflower Collection has generally maintained a strong presence, closing October in 4th place. This stability is notable given the aggressive rise of Cali-Blaze, which surged from 18th place in July to secure the 2nd spot by October, indicating a significant increase in market traction. Meanwhile, Nature's Heritage consistently held a top 4 position, peaking at 2nd in September, suggesting robust brand loyalty and sales performance. Conversely, Perpetual Harvest experienced a downward trend, dropping from 2nd in July to 6th in October, which could signal potential challenges in maintaining its earlier momentum. These shifts highlight the competitive pressures No.9 Sunflower Collection faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In October 2025, the top-performing product from No.9 Sunflower Collection was the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g), maintaining its leading position with sales reaching 3827 units. The Variety Pre-Roll 5-Pack (3.5g) climbed to the second position, showing a significant increase from its third place in September. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) dropped to third place after leading in September, indicating a shift in consumer preference. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) remained steady at fourth place throughout the months. Notably, The Mint Pre-Roll (1g) appeared in the rankings for the first time in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
