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Apr-2026
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Overview
Market Insights Snapshot
In the Massachusetts market, No.9 Sunflower Collection has shown a dynamic performance in the Pre-Roll category. Starting the year strong with a 5th place ranking in January, the brand experienced a slight dip, moving to 8th in February. However, it quickly regained momentum, climbing back to 5th in March before settling at 7th in April. This fluctuation indicates a competitive positioning within the market, where the brand consistently remains within the top 10. The fluctuations in rankings suggest a responsive brand strategy that adapts to market demands and competition, though the drop in April highlights potential areas for improvement or increased competition.
Despite these movements within the rankings, No.9 Sunflower Collection has maintained a robust sales volume, with a notable increase from February to March. The brand's ability to rebound to a higher rank after a decrease suggests resilience and effective market engagement. Not being present in the top 30 in any other state or category might indicate either a strategic focus on the Massachusetts market or a need to expand its presence and visibility in other regions. This concentration in Massachusetts could be seen as both an opportunity and a limitation, depending on their broader business objectives and market expansion plans.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has experienced notable fluctuations in its ranking over the first four months of 2026. Starting strong in January with a rank of 5th, the brand saw a dip to 8th in February, before rebounding to 5th in March, and then dropping again to 7th in April. This volatility suggests a competitive market environment where brands like Find. and Northern Grown are exerting pressure, with Find. consistently maintaining a top 6 position and Northern Grown showing an upward trend from 8th to 5th. Meanwhile, Rove and Simpler Daze are also strong contenders, with Rove improving its rank from 13th to 9th and Simpler Daze closely trailing No.9 Sunflower Collection. These dynamics highlight the need for strategic adjustments by No.9 Sunflower Collection to stabilize and enhance its market position amidst fierce competition.
Notable Products
In April 2026, the top-performing product from No.9 Sunflower Collection was the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g), securing the first rank with sales of 3170. The Variety Pre-Roll 5-Pack (3.5g) followed closely in second place, showing a slight decline from its previous first-place rankings in February and March. The Doob Cube Micro - Variety Pre-Roll 14-Pack (7g) maintained its third position consistently over the months. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) remained stable in fourth place since February. Notably, the Truffle Monkey Pre-Roll (1g) made its debut in April, achieving fifth place in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
