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Aug-2024
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Overview
Market Insights Snapshot
The performance of the No.9 Sunflower Collection in the Pre-Roll category has shown notable improvements in Massachusetts over the summer months. In May 2024, the brand was ranked 6th, which slightly improved to 5th in June. Although it slipped back to 6th in July, by August, No.9 Sunflower Collection had surged to the 2nd position. This upward trend is indicative of the brand's growing popularity and increased market penetration in Massachusetts, as evidenced by the significant increase in sales from $711,094 in May to $1,271,609 in August.
However, it's important to note that No.9 Sunflower Collection's presence in other states and categories is not mentioned, which implies that the brand did not make it into the top 30 rankings in those areas. This could be seen as a point of concern, suggesting that while the brand is performing exceptionally well in Massachusetts, it may need to strategize to improve its market share and visibility in other states and product categories. The focus on Massachusetts could either be a strategic choice or a limitation in their current market expansion efforts.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has shown significant movement in rank and sales over the past few months. Starting from a rank of 6th in May 2024, No.9 Sunflower Collection climbed to 5th in June, maintained 6th in July, and made a remarkable leap to 2nd place in August. This upward trajectory is indicative of strong market performance and growing consumer preference. In comparison, Simply Herb consistently remained in the top 4, peaking at 3rd place in June and July before settling at 4th in August. Meanwhile, Happy Valley has dominated the top spot throughout this period, and Find. has also maintained a strong presence, fluctuating between 2nd and 3rd place. The notable rise of No.9 Sunflower Collection to 2nd place in August suggests a significant shift in consumer preferences, positioning it as a formidable competitor in the Massachusetts pre-roll market.
Notable Products
In August 2024, Early Lemon Berry Pre-Roll (1g) emerged as the top-performing product for No.9 Sunflower Collection, with notable sales of 20,643 units. Purple Apricot Pre-Roll (1g) secured the second position, dropping from its previous first-place ranking in June and July. Cookies N Cream Pre-Roll (1g) maintained a strong performance, ranking third for the second consecutive month. Chem Cookies Pre-Roll (1g) held steady in fourth place, consistent with its July ranking. Jelly Donutz Pre-Roll (1g) remained in fifth place, showing a slight increase in sales compared to the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
