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Dec-2024
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Overview
Market Insights Snapshot
The No.9 Sunflower Collection has shown consistent performance in the Pre-Roll category across several months in Massachusetts. While the brand maintained a steady position within the top 5 rankings from September to November 2024, there was a slight dip in December, moving to rank 6. This movement suggests a minor decline in market share, which could be attributed to seasonal changes or increased competition. Despite this, the brand's sales figures indicate a robust presence, with a notable peak in October. The ability to maintain a top 10 position in a competitive market like Massachusetts is indicative of strong consumer loyalty and effective market strategies.
Interestingly, the absence of rankings in other states or categories highlights potential growth opportunities or challenges for No.9 Sunflower Collection. The lack of top 30 placement outside Massachusetts might suggest limited market penetration or different competitive dynamics in other regions. This could be perceived as a gap in the brand's market strategy, or conversely, an area ripe for expansion. Focusing on replicating their Massachusetts success in other states could be a strategic move for the brand to enhance its overall market footprint.
Competitive Landscape
In the competitive landscape of the Massachusetts pre-roll category, No.9 Sunflower Collection has experienced notable fluctuations in its market position over the last few months. Starting from a strong 4th place in September 2024, the brand saw a slight decline, ranking 5th in both October and November, and further dropping to 6th by December. This downward trend in rank is mirrored by a decrease in sales from November to December, suggesting potential challenges in maintaining consumer interest or facing increased competition. Notably, Simpler Daze has consistently outperformed No.9 Sunflower Collection, maintaining a higher rank and experiencing robust sales, particularly in October. Meanwhile, Good Chemistry Nurseries surged from 9th place to 5th by December, indicating a significant competitive threat. The dynamic shifts in rankings highlight the competitive pressures No.9 Sunflower Collection faces in sustaining its market share amidst aggressive competitors like Simpler Daze and the rising Good Chemistry Nurseries.
Notable Products
In December 2024, the top-performing product from No.9 Sunflower Collection was Jelly Donutz Pre-Roll (1g), which achieved the number one rank with sales of 10,974 units. The Variety Pre-Roll 5-Pack (3.5g) followed closely, securing the second position, although its sales decreased from the previous month. Early Lemon Berry Pre-Roll (1g), which had been the top product in November, dropped to the third rank in December. The Doob Cube - Original Variety Pre-Roll 14-Pack (14g) entered the rankings for the first time, landing in the fourth position. Lastly, the Doob Cube Mini - Variety Pre-Roll 20-Pack (7g) reappeared in the rankings at fifth place, showing a resurgence in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
