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Oct-2024
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Overview
Market Insights Snapshot
Noon & Night has shown a steady performance in the Topical category across different provinces, with notable movements in Alberta. The brand maintained a consistent presence in the top 10 rankings from July to October 2024, peaking at 6th place in October after briefly dropping out of the top 30 in September. This rebound suggests a strong recovery and possibly a successful strategic adjustment, as their sales figures in October approached those seen earlier in the year. The fluctuations in rankings highlight a competitive market environment in Alberta, where Noon & Night's ability to regain its position is commendable.
In Ontario, Noon & Night's entry into the top 10 in October 2024 is a significant milestone, marking their first appearance in the rankings for the year. This indicates a breakthrough in market penetration or a successful campaign that has resonated with consumers. The absence of rankings prior to October suggests that the brand was not previously a major player in the Ontario Topical market, making their 8th place finish a noteworthy achievement. This sudden emergence could imply a growing brand recognition or an effective product launch, setting the stage for potential future growth in the region.
Competitive Landscape
In the Ontario topical cannabis market, Noon & Night has shown a notable entry into the competitive landscape by securing the 8th rank in October 2024, despite not being in the top 20 in the preceding months. This suggests a significant upward trajectory in both visibility and consumer interest. Comparatively, LivRelief has consistently maintained a strong position, ranking 6th from July through October 2024, indicating stable consumer loyalty and sales growth. Meanwhile, RHO Phyto has fluctuated slightly between 6th and 7th place, reflecting a competitive but less stable market presence compared to LivRelief. Noon & Night's emergence in the rankings highlights its potential to disrupt the current market dynamics and suggests a positive trend in sales, positioning it as a brand to watch in the coming months.
Notable Products
In October 2024, the top-performing product for Noon & Night was the CBD/THC 10:1 Lavender Fizz Bath bomb, maintaining its first-place rank consistently from July through October, with sales reaching 725 units. The CBD Bath Fizz Collection Bath Bombs 3-Pack moved up to the second position, showing a significant increase in sales compared to previous months. The CBD Shinrin Yoku Fizz Bath Bomb climbed to third place, indicating a positive upward trend in its popularity. The CBD Freshly Minted Roll-On dropped to fourth place, reflecting a decrease in sales from its previous standing. Lastly, the CBD Omega-3 Softgels 30-Pack entered the rankings in fifth place, showing a modest but notable presence in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
