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Jan-2025
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Overview
Market Insights Snapshot
Oakfruitland has demonstrated a strong presence in the California market, particularly in the Flower category. Consistently ranking within the top five, the brand maintained its third-place position in both October and December of 2024, as well as January 2025. This stability highlights Oakfruitland's robust performance and consumer preference in this segment. In contrast, the Pre-Roll category has shown significant volatility, with rankings outside the top 30 until a notable improvement in January 2025, where it climbed to 42nd place. This upward movement indicates a positive trend, suggesting potential growth in consumer interest or successful marketing strategies in this category.
In the Vapor Pens category, Oakfruitland has experienced a gradual yet consistent rise in rankings, moving from 46th place in October 2024 to 34th in January 2025. This positive trajectory suggests an increasing acceptance and demand for Oakfruitland's vapor pen products among consumers in California. Despite not breaking into the top 30, the consistent improvement is a promising sign for the brand's potential expansion within this category. Such movements across different product categories underscore Oakfruitland's dynamic market approach and ability to adapt to changing consumer preferences.
Competitive Landscape
In the competitive California flower market, Oakfruitland has demonstrated resilience and adaptability amidst fluctuating ranks and sales trends. Over the past few months, Oakfruitland maintained a strong position, ranking 3rd in October and December 2024, and January 2025, despite slipping to 5th in November 2024. This fluctuation highlights the competitive pressure from brands like Blem, which consistently held the 4th position except in November when it climbed to 3rd, and Claybourne Co., which improved its rank from 8th in October to 4th in November. Oakfruitland's sales trajectory shows a promising upward trend, particularly in December and January, suggesting effective strategies in retaining consumer interest and market share. However, it faces stiff competition from top players like STIIIZY and CannaBiotix (CBX), which consistently occupied the top two positions, indicating a need for Oakfruitland to innovate and differentiate further to climb higher in the rankings.
Notable Products
In January 2025, Pandora's Box (7g) and Pandora's Box (3.5g) from Oakfruitland maintained their top positions as the number one and two best-selling products, respectively. Notably, Pandora's Box (7g) achieved a sales figure of 6,065 units. Lucky Dragon (3.5g) improved its ranking from fifth place in December 2024 to third place in January 2025, indicating a positive shift in consumer preference. Permanent Marker (7g) entered the top five for the first time, securing the fourth position. Meanwhile, Oak Lato (7g) experienced a decline, dropping from second place in November 2024 to fifth in January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
