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Oct-2024
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Overview
Market Insights Snapshot
Oakfruitland has shown a strong performance in the California market, particularly in the Flower category. Over the past few months, the brand has consistently ranked within the top 5, peaking at the 2nd position in August 2024. This indicates a solid consumer base and effective product offerings in this category. On the other hand, their presence in the Vapor Pens category, while consistent, remains outside the top 30, maintaining a steady position in the 40s range. This suggests a need for strategic initiatives to boost their presence and competitiveness in this segment.
In the Pre-Roll category, Oakfruitland's performance in California has been more volatile, with rankings fluctuating between 58th and 78th place over the past few months. While they have seen some improvement, moving up to 60th in October 2024, their position outside the top 30 indicates room for growth and potential market share expansion. The brand's ability to climb the ranks in this category could be pivotal for capturing a larger audience and enhancing overall brand recognition in California.
Competitive Landscape
In the competitive landscape of the Flower category in California, Oakfruitland has demonstrated notable resilience and adaptability, as evidenced by its fluctuating rankings from July to October 2024. Initially ranked 4th in July, Oakfruitland climbed to 2nd place in August, indicating a significant surge in consumer preference and sales momentum. However, this was followed by a slight dip to 4th in September, before rebounding to 3rd in October. This dynamic positioning highlights Oakfruitland's ability to compete closely with top-tier brands such as CannaBiotix (CBX), which consistently held the top rank, and STIIIZY, which maintained a strong presence in the 2nd position for most months. Oakfruitland's performance is particularly impressive given the competitive pressure from brands like Blem, which also showed significant rank improvements. These shifts suggest that while Oakfruitland is not yet at the pinnacle, its upward trajectory and ability to regain rank positions indicate a robust competitive strategy and growing consumer base in the California market.
Notable Products
In October 2024, Oakfruitland's top-performing product was Guava-licious (7g) in the Flower category, achieving the number one rank with sales of 5,340 units. Oak Lato (7g), also in the Flower category, climbed to the second position from its previous rank of third in September, with notable sales growth. Guavalicious Cured Resin Disposable (1g) made its debut in the Vapor Pens category at the third rank, indicating strong initial performance. Pandora's Box Cured Resin Disposable (1g) moved up to fourth place in October, after being unranked since July. Biscotti Plus (7g) entered the rankings at fifth place, showcasing Oakfruitland's strong presence in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
