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Oct-2024
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Overview
Market Insights Snapshot
Old Granger has shown notable performance in the Vapor Pens category across several states, with significant movements observed in the rankings. In Ohio, Old Granger made a remarkable climb from the 34th position in September 2024 to the 24th position in October 2024, indicating a strong upward trend. This improvement is particularly impressive given that Old Granger was not in the top 30 in July and August, highlighting a strong recovery and growth in sales. Such a leap suggests a growing consumer interest and possibly effective strategic adjustments by the brand in this region.
While Old Granger's performance in Ohio's Vapor Pens category is noteworthy, the absence of the brand in the top 30 rankings in other states and categories could be a cause for concern. The lack of presence in the top 30 rankings suggests that Old Granger may need to reassess its strategies or market penetration efforts in these areas. This gap highlights potential opportunities for growth or areas where the brand might focus its resources to enhance its market position. Observing these movements can provide insights into the brand's overall strategy and market dynamics, offering a glimpse into potential future successes or challenges.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Old Granger has demonstrated a notable upward trajectory in recent months. Despite starting at a rank of 32 in July 2024, Old Granger experienced a dip in August, falling to 49, but quickly rebounded to 34 in September and achieved a rank of 24 by October. This resurgence is indicative of a strong recovery and strategic market positioning. In contrast, Verano has consistently improved its rank from 33 in August to 23 in October, suggesting a steady growth in consumer preference. Meanwhile, Fuzed maintained a stable presence, moving from 25 to 22, while The Botanist showed fluctuations, missing the top 20 in August but recovering to 25 by October. Nectar, although not ranked in the top 20 until October, made a significant leap to 27. Old Granger's ability to climb the ranks amidst such dynamic competition underscores its potential for increased market share and consumer loyalty in the Ohio vapor pen category.
Notable Products
In October 2024, the Gelato Distillate Cartridge (0.84g) emerged as the top-performing product for Old Granger, reclaiming its position from July with impressive sales of 1591 units. The Melon OG Distillate Cartridge (0.84g) dropped to second place but maintained strong sales figures after leading in August and September. Sour Diesel Distillate Cartridge (0.84g) held the third spot, showing consistent popularity across the months. Blue Dream Distillate Cartridge (0.84g) rose to fourth place in October, having debuted in the rankings in September. Notably, the Blue Dream Distillate Luster Pod (0.84g) entered the rankings at fifth place, indicating a growing interest in this product line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
