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Dec-2024
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Overview
Market Insights Snapshot
Old Granger has shown varying performance across different states and product categories, with notable movements in the rankings. In the Vapor Pens category in Ohio, Old Granger experienced a significant improvement in its rank from September to October 2024, moving from 36th to 27th. This upward trend is a positive indication of their growing market presence. However, November saw a dip back to 34th, before returning to 27th in December. This fluctuation suggests a competitive market where Old Granger is maintaining a foothold but faces challenges in sustaining its rank. The absence of a top 30 ranking in other states or categories could indicate areas where the brand is either not present or not performing as strongly.
Despite the ups and downs in rankings, Old Granger's sales figures in Ohio reflect a positive trajectory, with a notable increase in October 2024. This suggests that while the brand's rank may fluctuate, consumer demand remains strong enough to drive sales growth. The brand's ability to rebound to its October ranking by December demonstrates resilience and potential for further growth. Understanding the dynamics in other states and categories where Old Granger is absent from the top 30 could provide deeper insights into market opportunities and challenges. The data highlights the importance of strategic positioning and competitive analysis for Old Granger to enhance its presence and performance across the board.
Competitive Landscape
In the competitive landscape of vapor pens in Ohio, Old Granger has experienced notable fluctuations in its market position over the last few months of 2024. Starting in September, Old Granger was ranked 36th, but it made a significant leap to 27th in October, indicating a positive shift in consumer preference or effective marketing strategies. However, this momentum was not sustained as the brand slipped to 34th in November before recovering to 27th again in December. This volatility suggests that while Old Granger can capture market attention, it faces stiff competition from brands like Flower by Edie Parker, which consistently improved its rank from 37th to 28th, and Farmaceutical Rx (Frx), which climbed from 42nd to 26th, showcasing a steady upward trend. Meanwhile, Superflux maintained a relatively stable position, hovering around the mid-20s, and Neighborgoods saw a dramatic drop from 11th to 29th in December, possibly indicating a shift in consumer loyalty or market dynamics. These insights highlight the competitive pressures Old Granger faces and underscore the importance of strategic marketing and product differentiation to improve its standing in the Ohio vapor pen market.
Notable Products
In December 2024, the top-performing product for Old Granger was the Blue Dream Distillate Cartridge (0.84g) in the Vapor Pens category, which climbed to the number one spot with impressive sales of 998 units. Following closely was the Melon OG Distillate Cartridge (0.84g), which maintained a strong performance by securing the second position, although it experienced a slight decrease in sales compared to previous months. The Sour Diesel Distillate Cartridge (0.84g) improved its ranking to third place, showcasing a steady rise in popularity. Gelato Distillate Cartridge (0.84g) saw a drop to fourth place after previously topping the rankings in October. The Melon OG Oil Distillate Luster Pod (0.84g) continued to struggle, maintaining its fifth position with significantly lower sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
