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Sep-2024
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Overview
Market Insights Snapshot
Olli's performance in the Edible category across various Canadian provinces shows a mixed bag of results, with notable shifts in rankings. In Alberta, Olli maintained a steady presence in the top 30, with rankings fluctuating between 19th and 24th place from June to September 2024. This fluctuation suggests some volatility in their market position, although they did manage to climb up to 19th in August before dropping to 24th in September. In British Columbia, Olli experienced a positive upward trend, moving from 23rd in June to 17th in September, despite missing the top 30 entirely in July. This recovery indicates a strong comeback and growing consumer interest in the region.
In Ontario, Olli demonstrated consistent performance, maintaining a ranking between 17th and 18th throughout the summer months, which reflects a stable market presence in the province. However, the sales figures suggest a decline from July to September, pointing towards potential challenges in sustaining growth. Meanwhile, in Saskatchewan, Olli entered the rankings in July at 12th and held a steady position at 15th in both August and September. This consistent presence in the top 15 indicates a solid foothold in the Saskatchewan market, although they were not ranked in June, which might suggest they were a new entrant or had previously been outside the top 30. These movements highlight Olli's varied performance across provinces, with some areas showing promise and others presenting challenges that may require strategic adjustments.
Competitive Landscape
In the Ontario edibles market, Olli has experienced a slight improvement in its ranking, moving from 18th in June to 17th by September 2024. This upward trend, however, is juxtaposed with a notable decline in sales from August to September, suggesting potential challenges in maintaining momentum. In contrast, Rosin Heads consistently outperformed Olli, maintaining a higher rank throughout the period, although it too faced a sales dip in September. Meanwhile, Aurora Drift showed a stable rank at 16th, with sales figures consistently higher than Olli's, indicating a strong market presence. San Rafael '71 and Glenn's showed fluctuating ranks, with San Rafael '71 improving to 18th in September, potentially posing a competitive threat to Olli. These dynamics highlight the competitive pressures Olli faces in maintaining and improving its market position amidst fluctuating sales and strong competitors.
Notable Products
In September 2024, Olli's top-performing product was Bursts- Feelin' Blue Raspberry Gummies 2-Pack (10mg), maintaining its position as the leading product with sales of 4262 units. The Burst- Sweet Like Strawberry Melon Gummies 2-Pack (10mg) ranked second, a position it held consistently in August after topping the sales chart in July. The CBD:THC 2:1 Chocolate Brownie 2-Pack (10mg CBD, 5mg THC) secured the third spot, showing stable performance with a consistent third-place ranking since June. Bursts- That Tastes Grape Gummies 2-Pack (10mg) remained fourth, reflecting a steady demand over the past months. The CBD:THC 1:1 Sugar Free Raspberry Acai Soft Chews 4-Pack (10mg CBD, 10mg THC) consistently held the fifth position, indicating a loyal customer base for this product category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
