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Nov-2024
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Overview
Market Insights Snapshot
Olli has shown a varied performance across Canadian provinces in the edible category over recent months. In Alberta, Olli's rank improved from 26th in September to 18th in November, indicating a positive trend in market presence and consumer acceptance. Notably, the sales in Alberta more than doubled from October to November, reflecting a significant surge in demand. Conversely, in British Columbia, the brand maintained a steady position, fluctuating between 17th and 23rd rank, which suggests a stable yet competitive market landscape. The consistent ranking in British Columbia, however, does not overshadow the fact that Olli did not make it into the top 15, highlighting room for growth in this region.
In Ontario, Olli has consistently ranked within the top 20, maintaining a strong presence with a slight upward movement from 16th in August and October to 15th in November. This steady performance in Ontario, combined with a consistent increase in sales volume, underscores the brand's solid footing in the province. The absence of Olli in the top 15 rankings in both Alberta and British Columbia, however, suggests that while the brand is gaining traction, there is still significant competition in these markets. This mixed performance across provinces highlights the importance of strategic market positioning and the potential for targeted growth initiatives to enhance Olli's footprint in the Canadian edible market.
Competitive Landscape
In the Ontario edibles market, Olli has experienced a challenging yet steady climb in rankings over the past few months. Starting from a rank of 16 in August 2024, Olli briefly dropped to 17 in September before regaining its 16th position in October and improving to 15th in November. This upward trajectory is reflective of a positive trend in sales, which increased from a dip in September to a notable rise in November. Despite this progress, Olli faces stiff competition from brands like 1964 Supply Co, which consistently improved its rank from 14th in August to 11th by November, indicating a stronger sales growth. Similarly, Rosin Heads maintained a higher rank than Olli throughout this period, moving from 15th to 13th, suggesting a more robust market presence. Meanwhile, Aurora Drift remained close to Olli in rank but showed a declining sales trend, which could present an opportunity for Olli to surpass them if current trends continue. Overall, Olli's incremental improvements in rank and sales suggest a potential for further growth, but the brand must strategize effectively to outpace its competitors in this dynamic market.
Notable Products
In November 2024, the top-performing product for Olli was the CBG/THC 3:1 Razzy Pink Lemonade Soft Chews, maintaining its number one rank from the previous month with a notable sales figure of 7295 units. The CBN/THC 3:1 Berry Dreamy Limeade Soft Chews climbed significantly from fifth to second place, reflecting a strong increase in consumer preference. The CBD:THC 2:1 Chocolate Brownie 2-Pack held steady in the third position, showing consistent performance over the months. Meanwhile, Bursts- Feelin' Blue Raspberry Gummies dropped from second to fourth place, indicating a slight decline in popularity. A new entry to the top five, the CBD/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew, debuted in fifth place, suggesting a growing interest in balanced cannabinoid products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
