.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Olli has shown a dynamic performance across Canadian provinces in the Edible category. In Alberta, Olli made notable progress, climbing from the 26th rank in September 2024 to 12th in November, before settling at 18th in December. This upward trajectory, especially the significant leap in November, suggests an increasing consumer preference or effective marketing strategies. However, the slight drop in December indicates potential challenges or increased competition. In British Columbia, Olli maintained a relatively stable presence, hovering around the 17th to 21st ranks over the months. The consistency in rankings here could imply a steady consumer base, although the drop to 21st in December might warrant attention.
In Ontario, Olli consistently improved its standings, moving from 16th in September to 14th in November, holding steady in December. This steady climb in rankings, coupled with increasing sales figures, highlights a strong foothold in the Ontario edible market. The continuous improvement suggests effective brand strategies or favorable consumer perceptions in this province. Interestingly, Olli did not appear in the top 30 rankings in any other states or provinces, which could indicate either a focused market strategy or areas for potential growth. This absence might be seen as a missed opportunity or a strategic decision to concentrate efforts where the brand is already performing well.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has shown a positive trajectory, climbing from 16th place in September 2024 to 15th in October, 14th in November, and maintaining a strong position at 15th in December. This upward trend in rank is indicative of Olli's increasing sales momentum, which contrasts with the more static performance of competitors like Aurora Drift, which held steady at 16th place from October to December. Meanwhile, Rosin Heads has also seen a rise, surpassing Olli in November and December by securing the 13th position. However, Olli's consistent sales growth, peaking in December, suggests a robust consumer demand that could potentially propel it further up the rankings in the coming months. In comparison, Fly North experienced a decline from 8th place in November to 11th in December, highlighting potential volatility that Olli has managed to avoid. Olli's strategic positioning and sales performance indicate a promising outlook in the Ontario edible market, setting a solid foundation for future growth.
Notable Products
In December 2024, the top-performing product from Olli was the CBG/THC 3:1 Razzy Pink Lemonade Soft Chew 4-Pack (30mg CBG, 10mg THC) in the Edible category, maintaining its number one rank from the previous two months with sales reaching 7,960 units. The CBD/THC 1:1:1:1 Fizzy Peach Lemonade Soft Chew 4-Pack (10mg CBG, 10mg CBN, 10mg THC, 10mg CBD) held steady at the second position, showing consistent performance similar to November. The CBN/THC 3:1 Berry Dreamy Limeade Soft Chew 4-Pack (30mg CBN, 10mg THC) climbed from fifth in October to third in December, although its sales figures slightly decreased from the previous month. The CBD:THC 2:1 Chocolate Brownie 2-Pack (10mg CBD, 5mg THC) remained at the fourth position despite a slight increase in sales. Bursts- Feelin' Blue Raspberry Gummies 2-Pack (10mg) witnessed a drop in rank from first in September to fifth in December, reflecting a gradual decline in sales over the months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
