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Oct-2024
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Overview
Market Insights Snapshot
Olli's performance across Canadian provinces in the edible category has shown varied momentum over recent months. In Alberta, Olli's rank improved slightly from 20th in July to 19th in August, but then it slipped to 25th in September, recovering slightly to 24th in October. This fluctuation indicates some volatility in their market presence, despite a notable sales increase in August. In contrast, British Columbia saw Olli enter the rankings at 22nd in August, climbing to 17th in September, before settling at 19th in October. The absence of a July ranking in British Columbia suggests that Olli was not among the top 30 brands at that time, marking their later entry as a positive development.
In Ontario, Olli maintained a consistent presence in the top 20, holding the 17th spot from September to October, despite a decrease in sales from July to September. This stability in ranking amidst fluctuating sales may highlight a loyal consumer base or effective market strategies. Meanwhile, in Saskatchewan, Olli was ranked 13th in July but did not appear in the top 30 in subsequent months, which could be a cause for concern regarding their market retention in that province. The diverse performance across these regions underscores the importance of tailored strategies to address the unique market dynamics in each province.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Ontario, Olli has maintained a relatively stable position, ranking 18th in July and August 2024, and slightly improving to 17th in September and October 2024. Despite this consistency, Olli faces stiff competition from brands like Rosin Heads and Aurora Drift, which have consistently ranked higher, with Rosin Heads climbing from 17th to 14th and Aurora Drift moving from 19th to 15th over the same period. These competitors not only outrank Olli but also demonstrate stronger sales growth, indicating a potential challenge for Olli to capture more market share. Meanwhile, San Rafael '71 and Lord Jones have shown upward trends in their rankings, suggesting increasing consumer interest and potentially impacting Olli's sales trajectory. For Olli to enhance its market position, strategic adjustments in marketing and product offerings might be necessary to better compete with these rising brands.
Notable Products
In October 2024, Olli's top-performing product was Bursts- Feelin' Blue Raspberry Gummies 2-Pack (10mg), maintaining its position as the number one ranked item for the fourth consecutive month with sales of 3,986 units. The Burst- Sweet Like Strawberry Melon Gummies 2-Pack (10mg) continued to hold the second spot, showing a slight increase in sales from September. The CBD:THC 2:1 Chocolate Brownie 2-Pack (10mg CBD, 5mg THC) remained steady at third place, reflecting consistent demand. The CBD:THC 1:1 Sugar Free Raspberry Acai Soft Chews 4-Pack (10mg CBD, 10mg THC) improved its ranking to fourth place, indicating a rise in popularity. Lastly, Bursts- That Tastes Grape Gummies 2-Pack (10mg) dropped to fifth place, showing a decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
