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Dec-2024
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Overview
Market Insights Snapshot
OM has demonstrated consistent performance in the Topical category in California over the last few months of 2024. The brand maintained its position at rank 11 in November and December, following a slight improvement from rank 13 in September to rank 11 in October. This stability in ranking suggests a strong foothold in the Topical category within the state. Notably, OM's sales saw a peak in October, indicating a successful strategy or possibly a seasonal demand, although it slightly tapered off in November and December. This sustained presence in the top 15 highlights OM's competitive edge in the Californian market.
Interestingly, OM's absence from the top 30 brands in any other states or categories could be seen as both a challenge and an opportunity. While their performance in California is commendable, the lack of presence elsewhere might suggest a more localized strategy or potential areas for growth and expansion. This could mean that OM has room to explore other markets or categories to diversify its influence and capitalize on untapped regions. The data hints at a brand that has established itself well in its home state but may need to consider broader strategies to enhance its market presence beyond California.
Competitive Landscape
In the competitive landscape of the topical category in California, OM has shown a consistent performance with a stable rank of 11th place from October to December 2024, after slightly improving from 13th in September. This steady positioning highlights OM's resilience amidst fluctuating sales trends and competitive pressures. Notably, High Desert Pure and Autumn Brands have maintained higher ranks, with Autumn Brands even securing a top 9 position in October and November before slipping to 10th in December. Meanwhile, Proof experienced a decline, dropping to 13th place from October onwards, indicating potential market share opportunities for OM. Additionally, Blue Sage emerged in December, debuting at 12th, which could present new competition for OM. These dynamics suggest that while OM has held its ground, the brand may need to strategize to climb higher in the rankings and capitalize on the shifting positions of its competitors.
Notable Products
In December 2024, the top-performing product from OM was the CBD/THC 1:1 Lavender Epsom Bath Salts, maintaining its number one rank from the previous month and achieving sales of 201 units. The CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts held steady at the second rank, though its sales were lower compared to earlier months. The Lavender Sweet Dreams Bath Bomb improved its position to third place from fourth in November, indicating a rising trend in popularity. The CBD/THC 1:1 Recovery Epsom Bath Salts dropped to fourth place, continuing its decline from previous months. Lastly, the Rose Geranium Bath Bomb fell to fifth place, showing a decrease in sales performance compared to its earlier rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
