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Sep-2024
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Overview
Market Insights Snapshot
OM has shown a steady presence in the California topical category, maintaining its position within the top 15 brands over the past few months. Despite a slight decline in rank from 10th in June 2024 to 13th by September 2024, OM has managed to stay competitive in a crowded market. This movement suggests a need to adapt to shifting consumer preferences or increased competition. The sales figures also reflect a downward trend, with a notable decrease from June to September, indicating potential challenges in maintaining market share or consumer interest.
Interestingly, OM's performance in other states or categories is not visible in the top 30 rankings, which could be a point of concern or an opportunity for growth. The absence from these rankings might indicate that OM is either focusing its efforts specifically on the California market or struggling to gain traction in other regions. This could be a strategic decision or an area where the brand needs to bolster its presence to capture a broader audience. Understanding the dynamics behind these rankings and the brand's strategic moves could provide deeper insights into OM's market approach and future potential.
Competitive Landscape
In the California Topical category, OM has experienced a notable shift in its competitive positioning from June to September 2024. Initially ranked 10th in June, OM's rank slipped to 12th in July and further to 13th in both August and September. This decline in rank coincides with a consistent decrease in sales over the same period. In contrast, Autumn Brands demonstrated a strong upward trajectory, improving from 13th in June to 11th by September, with a significant increase in sales, suggesting a growing consumer preference. Meanwhile, Dr. May maintained a relatively stable position, fluctuating slightly between 11th and 13th place, but did not exhibit the same sales growth as Autumn Brands. The emergence of Wild Bill's in the rankings in August at 14th indicates new competition entering the top 20, which could further impact OM's market share if the trend continues.
Notable Products
In September 2024, OM's top-performing product was the CBD/THC 1:1 Arnica Pain Relief Epsom Bath Salts, which climbed to the number one rank with sales of 133 units, up from the third position in August. The CBD/THC 1:1 Lavender Epsom Bath Salts slipped to the second rank, despite previously holding the top spot in August. The CBN/THC 1:5 Lavender Sweet Dreams Rosin Bath Bomb made a notable entry, securing the third position, having been absent in August. The CBD/THC 1:1 Recovery Epsom Bath Salts maintained a consistent fourth place across the months. The Lavender Sweet Dreams Bath Bomb dropped to fifth place after peaking at second in August.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
