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Oct-2024
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Overview
Market Insights Snapshot
O.penVape has demonstrated varied performance across different states and categories in recent months. In the Colorado market, O.penVape has been a consistent performer in the Vapor Pens category, maintaining a solid presence in the top 10 with rankings fluctuating slightly from 6th in July to 7th in October 2024. Although there was a noticeable decline in sales from September to October, the brand's ability to remain within the top 10 indicates a strong foothold in this competitive market. This suggests that despite the sales dip, O.penVape's brand loyalty and market penetration in Colorado remain robust.
In contrast, the performance in Maryland paints a different picture. O.penVape's ranking in the Vapor Pens category has seen a downward trajectory from 17th in July to slipping out of the top 30 by October 2024. This decline is coupled with a significant drop in sales, indicating potential challenges in maintaining market share. The absence from the top 30 in October could be viewed as a concern, suggesting that the brand may need to reassess its strategies in Maryland to regain its competitive edge. The contrasting performances in these states highlight the varying dynamics and challenges O.penVape faces across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, O.penVape has experienced notable fluctuations in its market position from July to October 2024. Initially ranked 6th in July, O.penVape improved to 5th place in August and September but slipped to 7th in October. This decline coincides with the rise of Craft / Craft 710, which climbed from 7th in July to 5th in October, indicating a strong upward trend. Meanwhile, Packwoods saw a significant drop from 5th in July to 9th in October, suggesting potential challenges in maintaining its market share. Seed & Strain Cannabis Co. and PAX have also shown competitive movements, with PAX notably advancing from 14th in July to 6th in October. These shifts highlight a dynamic market where O.penVape faces increasing competition, emphasizing the need for strategic adjustments to regain and sustain its ranking.
Notable Products
In October 2024, O.penVape's top-performing product was the Craft Reserve - Strawberry Cheesecake Distillate Cartridge (1g), which climbed to the number one rank with sales reaching 1,272 units. The Tiger's Blood Distillate Cartridge (1g) held a strong position, ranking second, despite a drop from its top rank in September. The Strawberry Cheesecake Micro Distillate Disposable (0.5g) maintained a consistent presence, ranking third, though its sales showed a decline compared to previous months. The Daily Strains - Maui Wowie Cured Resin Cartridge (1g) fell to fourth place after previously achieving a higher rank in July and September. Lastly, the Cereal Milk Distillate Cartridge (1g) entered the rankings at fifth place, marking its first appearance in the top five for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
