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Dec-2024
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Overview
Market Insights Snapshot
O.penVape has demonstrated varied performance across different states and categories. In the state of Colorado, O.penVape maintained a strong presence in the Vapor Pens category, consistently ranking within the top ten. However, there was a slight dip in their ranking from September to December 2024, moving from 5th to 7th place, which may suggest increasing competition or shifting consumer preferences. Sales figures reflect a downward trend from September to November, with a slight recovery in December, indicating potential seasonal factors or promotional efforts that might have influenced sales during the holiday season.
In contrast, O.penVape's presence in Maryland highlights challenges in maintaining a competitive edge. The brand started at the 28th position in September but fell out of the top 30 by October, suggesting a significant decline in market visibility or consumer demand. This drop could be attributed to stronger local competitors or differences in consumer preferences compared to Colorado. The absence of O.penVape in the top 30 for subsequent months in Maryland indicates a need for strategic adjustments to regain traction in this market. Such variations across states underscore the importance of tailored approaches to different regional markets.
Competitive Landscape
In the competitive landscape of vapor pens in Colorado, O.penVape has experienced some fluctuations in its ranking over the last few months of 2024, reflecting a dynamic market environment. O.penVape started in September ranked 5th but saw a slight dip to 7th in October, then improved to 6th in November, before returning to 7th in December. This indicates a competitive pressure from brands like Craft / Craft 710, which improved its rank from 8th in September to 5th by December, and Packs (fka Packwoods), which climbed from 10th to 6th in the same period. Meanwhile, Eureka maintained a strong presence, although it dropped from 3rd to 8th, possibly reflecting a shift in consumer preferences or market conditions. Despite these challenges, O.penVape's sales figures suggest resilience, although they experienced a decline from September to November, with a slight recovery in December. This competitive analysis highlights the importance for O.penVape to innovate and adapt strategies to maintain and potentially improve its position in the Colorado vapor pen market.
Notable Products
In December 2024, Cereal Milk Distillate Cartridge (1g) emerged as the top-performing product for O.penVape, maintaining its number one rank from November, with sales reaching 1704 units. Tiger's Blood Distillate Cartridge (1g) secured the second position, consistent with its November rank, and demonstrated strong sales performance. Craft Reserve - Strawberry Cheesecake Distillate Cartridge (1g) improved its standing to third place, showing a notable rise from its fifth position in November. Daily Strains - Blue Dream Cured Resin Cartridge (1g) entered the rankings for the first time in December, capturing the fourth position. Meanwhile, Daily Strains - Watermelon Delight CDT Distillate Cartridge (1g) saw a slight drop, moving from third in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
