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Jan-2025
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Overview
Market Insights Snapshot
Orchid Essentials has shown a consistent presence in the Vapor Pens category in Oregon, although their ranking has experienced slight fluctuations over the past few months. Starting at the 27th position in October 2024, the brand moved to 28th in November, returned to 27th in December, and dropped to 29th in January 2025. This indicates a relatively stable performance, albeit with a downward trend in the rankings. The brand's ability to remain within the top 30 suggests a steady consumer base, but the slight decline could signal increased competition or shifts in consumer preferences.
Sales figures for Orchid Essentials in Oregon reveal a downward trend, with sales decreasing from approximately $196,872 in October 2024 to $151,109 in January 2025. This decline in sales aligns with the minor drop in their ranking, highlighting a potential area of concern for the brand. The consistent presence in the rankings, however, suggests that while sales are declining, the brand still holds a significant position in the market. Understanding the factors contributing to this decline, such as changes in consumer behavior or increased competition, could be crucial for Orchid Essentials to maintain or improve its market standing.
Competitive Landscape
In the competitive landscape of vapor pens in Oregon, Orchid Essentials has experienced a slight decline in its ranking from October 2024 to January 2025, moving from 27th to 29th place. This trend is mirrored by a decrease in sales over the same period. Notably, PRUF Cultivar also saw a drop in rank, from 22nd to 27th, suggesting a broader market shift or increased competition. Meanwhile, Sessions Supply Co. made significant gains, jumping from 49th to 28th, which may indicate a successful strategy that could be impacting Orchid Essentials' market share. Additionally, Phlame Cannabis improved its position from 54th to 30th, reflecting a positive sales trajectory that could be drawing consumers away from established brands. These dynamics suggest that Orchid Essentials may need to reassess its market approach to regain its competitive edge in Oregon's vapor pen category.
Notable Products
In January 2025, Orchid Essentials' top-performing product was the Classic - Bubblegum Distillate Cartridge (1g), which ascended to the number one rank with sales of 504 units. This product improved from its second-place position in December 2024. The Classic - Blue Dream Distillate Cartridge (1g), previously holding the top spot for three consecutive months, dropped to second place with 433 units sold. The Classics - Acapulco Gold Distillate Cartridge (1g) climbed to third place from its fifth-place ranking in December. Notably, the Tropical Trainwreck Distillate Cartridge (1g) entered the rankings at fourth place, indicating a strong debut in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
