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Aug-2024
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Overview
Market Insights Snapshot
Oregon Grown has shown a dynamic performance across various categories and states, with notable trends in the Concentrates category in Oregon. Over the past few months, the brand has fluctuated in its rankings, starting at 26th in May 2024, rising to 22nd in June, and peaking at 20th in July before dropping to 29th in August. This movement suggests a competitive and volatile market environment. In terms of sales, Oregon Grown experienced a significant increase from May to June, followed by a slight decrease in July, and a more substantial drop in August, indicating potential challenges in maintaining consistent sales momentum.
While Oregon Grown managed to stay within the top 30 brands in the Concentrates category in Oregon throughout the summer, the drop to 29th place in August could be a point of concern, as it teeters on the edge of falling out of the top rankings. This fluctuation might reflect seasonal variations or increased competition within the market. The brand's ability to recover and improve its position in the coming months will be crucial for sustaining its presence and growth in the Oregon market. Observing these trends provides valuable insights into the brand's performance and the competitive landscape of the cannabis industry in Oregon.
Competitive Landscape
In the Oregon concentrates market, Oregon Grown has experienced notable fluctuations in its rank and sales over the past few months. From May to August 2024, Oregon Grown's rank varied from 26th to 29th, indicating a relatively stable but not leading position. In contrast, Mana Extracts saw a significant drop from 14th to 28th in August, which could potentially benefit Oregon Grown by reducing competition from a previously higher-ranked brand. Meanwhile, Verdant Leaf Farms and Mule Extracts both fell out of the top 20 in July and August, respectively, further easing competitive pressures. However, Boomin Extracts has shown an upward trend, moving from 33rd in May to 27th in August, which may pose a growing challenge. These shifts highlight the dynamic nature of the market and underscore the importance for Oregon Grown to continuously innovate and adapt to maintain and improve its market position.
Notable Products
In August 2024, the top-performing product from Oregon Grown was Oreoz Crasher Sugar Wax (2g) in the Concentrates category, which ascended to the number one spot with sales reaching 842 units. Blueberry Muffin Sugar Wax (2g) and GMO Berry Sugar Wax (2g), both in the Concentrates category, tied for the second position, each showing significant growth with sales figures of 719 units. La Mango Sugar (2g) made its debut at rank three, while Blue Magoo Sugar (2g) dropped to fourth place from its previous fifth position in July 2024. Notably, Oreoz Crasher Sugar Wax (2g) improved its ranking consistently over the past months, moving from fourth in June to second in July before claiming the top spot in August. This upward trend indicates a strong and growing consumer preference for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
