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Sep-2024
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Overview
Market Insights Snapshot
Oregon Grown has shown a notable performance in the Oregon cannabis market, particularly in the Concentrates category. Throughout the summer months, the brand experienced fluctuations in its rankings, starting at 23rd place in June, dropping to 26th in July, and then falling out of the top 30 in August. However, by September, Oregon Grown made a significant comeback, rising to 21st place. This rebound is underscored by a substantial increase in sales from August to September, indicating a positive trend and potential recovery in market positioning.
In contrast, the Flower category presents a different scenario for Oregon Grown. The brand did not make it into the top 30 rankings from June through August, only appearing at 93rd place in September. This suggests that while Oregon Grown has a presence in the Flower market, it faces significant competition and challenges in gaining a foothold. The absence from the top rankings during the summer months highlights a potential area for strategic improvement or increased marketing efforts to bolster its standing in this category.
Competitive Landscape
In the Oregon concentrates market, Oregon Grown has experienced notable fluctuations in its ranking and sales performance over the past few months. In June 2024, Oregon Grown was ranked 23rd, but it saw a decline in July and August, dropping to 26th and 38th, respectively, before rebounding to 21st in September. This volatility contrasts with competitors like Concrete Jungle, which maintained a relatively stable position, peaking at 12th in July before returning to 22nd in September. Meanwhile, Happy Cabbage Farms showed a consistent upward trend, reaching 19th place by September. Additionally, Calyx Crafts improved its standing from 35th in June to 20th in September. These shifts suggest that while Oregon Grown faces stiff competition, particularly from brands like Happy Cabbage Farms and Calyx Crafts, its ability to recover its rank in September indicates potential resilience in the market. Understanding these dynamics can provide valuable insights for strategic positioning and growth opportunities within the Oregon concentrates category.
Notable Products
In September 2024, the top-performing product for Oregon Grown was High Desert Sour Sage (Bulk) in the Flower category, which rose to the number one rank with impressive sales of 1348 units. GMO Berry Sugar Wax (2g) maintained its strong position as the second-ranked product in the Concentrates category, showing a significant increase from 427 units in August to 1290 units in September. Blueberry Muffin Sugar Wax (2g) followed closely in third place, also in Concentrates, with 951 units sold. Blue Magoo Sugar (2g) held steady in fourth place, improving its sales figures from 271 units in August to 899 units in September. Fried ApplesWax (2g) rounded out the top five, entering the rankings in September with 886 units sold, indicating a notable debut.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
