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Nov-2024
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Overview
Market Insights Snapshot
Oregon Roots has shown a notable upward trajectory in the Flower category within the state of Oregon. From August to November 2024, the brand climbed from the 14th position to the 7th position, indicating a significant improvement in market presence and consumer preference. This positive movement is further underscored by a steady increase in sales, culminating in a substantial rise in November. Such a trend suggests that Oregon Roots is gaining traction and possibly capturing a larger share of the Flower market in Oregon, reflecting strong brand performance and resonance with local consumers.
In contrast, the Pre-Roll category tells a different story for Oregon Roots in Oregon. The brand's ranking fluctuated more dramatically, starting at 45th in August, moving to 39th in October, and then slipping back to 44th in November. Despite an initial increase in sales in October, the brand did not maintain its upward momentum, which might indicate challenges in sustaining consumer interest or competition pressures within this category. The absence from the top 30 rankings highlights areas for potential growth and improvement for Oregon Roots in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has shown a notable upward trajectory in recent months. From August to November 2024, Oregon Roots improved its rank from 14th to 7th, indicating a significant rise in market presence and consumer preference. This positive trend contrasts with Eugreen Farms, which saw a decline from 4th to 9th place over the same period, suggesting a potential shift in consumer loyalty or market dynamics. Meanwhile, Deep Creek Gardens maintained a relatively stable position, hovering around the 4th to 6th ranks, while Culture Farms experienced fluctuations, peaking at 1st in October before dropping to 5th in November. Interestingly, Focus North made a dramatic leap from 19th in October to 8th in November, indicating a potential resurgence or successful marketing strategy. These dynamics suggest that Oregon Roots is gaining momentum and could capitalize on the shifting preferences within the Oregon flower market to further enhance its market position.
Notable Products
In November 2024, Oregon Roots' top-performing product was Blue Magoo (1g) in the Flower category, maintaining its position at rank 1 with notable sales of 20,082 units. Following Blue Magoo (1g), Blue Magoo B-Buds (Bulk) emerged as a new entry at rank 2. Sour Diesel (Bulk) secured the third spot, while Jaeger OG (1g) and Jager OG (Bulk) were ranked fourth and fifth, respectively. Compared to previous months, Blue Magoo (1g) consistently held the top spot, showing significant sales growth. Notably, Blue Magoo B-Buds (Bulk) and Sour Diesel (Bulk) were not ranked in prior months, indicating their recent rise in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
