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Oct-2024
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Overview
Market Insights Snapshot
Oregon Roots has demonstrated notable performance fluctuations in the Oregon market, particularly within the Flower category. Throughout the months from July to October 2024, the brand has seen a dynamic shift in its rankings, starting at 9th place in July, dropping to 17th in August, and then recovering to 11th by October. This indicates a resilient comeback and a positive trend in sales, with a peak in October at $488,630, showcasing a strong recovery from the dip in August. The brand's ability to rebound and improve its standing in the Flower category suggests effective strategic adjustments or product offerings that resonated well with consumers.
In contrast, Oregon Roots' performance in the Pre-Roll category displays a different trajectory. The brand did not secure a place in the top 30 rankings initially, but by October, it managed to climb to 39th position, indicating a gradual improvement. This upward movement, coupled with increasing sales figures, suggests growing consumer interest and potential untapped market opportunities in the Pre-Roll category. However, the absence from the top 30 in earlier months highlights an area for potential growth and strategic focus to further enhance their market presence in this segment. The contrasting performances across categories underscore the importance of tailored strategies to capitalize on strengths and address challenges within specific product lines.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Oregon Roots has shown a dynamic performance from July to October 2024. Starting at rank 9 in July, Oregon Roots experienced a dip to rank 17 in August, but managed to climb back up to rank 11 by October. This fluctuation in rank is indicative of the competitive pressures in the market, particularly from brands like Otis Garden, which saw a significant rise to rank 10 in October despite a dip in September. Meanwhile, The Heights Co. made a remarkable leap from rank 25 in August to rank 7 in September, although it settled at rank 12 in October, closely trailing Oregon Roots. Doghouse Farms (OR) consistently outperformed Oregon Roots, maintaining a top 10 position throughout the period. High Tech also demonstrated strong performance, although it experienced a drop from rank 3 in August to rank 13 in October. These shifts highlight the volatility and competitiveness of the Oregon Flower market, where Oregon Roots must navigate both rising and established competitors to maintain and improve its market position.
Notable Products
In October 2024, Oregon Roots' top-performing product was Blue Magoo (1g) in the Flower category, maintaining its number one rank from previous months and achieving a notable sales figure of 12,913 units. Cinderella 99 (Bulk) also performed well, holding the second rank in the Flower category, showing a significant increase from its debut rank in September. Obama kush Pre-Roll (1g) entered the rankings at third place in the Pre-Roll category, indicating strong initial sales. Forum Cut Girl Scout Cookies Pre-Roll 2-Pack (1g) followed closely, securing the fourth position, while Sour Diesel (Bulk) rounded out the top five in the Flower category. Overall, these rankings highlight a consistent preference for Flower products, with Pre-Rolls gaining traction in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
