.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Oregon Roots has shown a notable performance trajectory in the Oregon market, particularly within the Flower category. Over the past few months, their ranking has improved significantly, moving from 13th place in September 2024 to an impressive 7th place by December 2024. This upward trend is indicative of a strong market presence and increasing consumer preference. The sales figures align with this positive movement, showcasing a steady increase from $393,575 in September to $486,254 in December. This growth reflects a strategic positioning within the Flower category, enhancing their competitive edge in the Oregon market.
In contrast, Oregon Roots' performance in the Pre-Roll category tells a different story. The brand has not managed to break into the top 30 consistently, with rankings fluctuating between 42nd and 50th place over the same period. Despite a slight improvement from 50th in November to 45th in December, this category remains a challenging area for the brand. The sales figures in the Pre-Roll category do show some improvement, particularly in October, but they have not translated into a significant shift in market positioning. This highlights a potential area for growth and strategic enhancement for Oregon Roots as they continue to navigate the competitive landscape in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has demonstrated a notable upward trajectory in rankings, moving from 14th place in October 2024 to an impressive 7th place by December 2024. This improvement in rank is indicative of a strategic gain in market share, especially when compared to competitors like Eugreen Farms, which saw a decline from 5th to 8th place over the same period. Meanwhile, Deep Creek Gardens fluctuated but maintained a strong presence, ending December in 5th place. Focus North also showed a positive trend, climbing from 19th in October to 9th in December, indicating increased competition in the mid-tier ranks. Despite these shifts, Oregon Roots' consistent sales growth, particularly the significant jump in December, suggests a strengthening brand position and potential for further advancement in the competitive flower category in Oregon.
Notable Products
In December 2024, Oregon Roots' top-performing product was Blue Magoo (1g) in the Flower category, maintaining its number one rank consistently from September through December, with sales reaching 7,652 units. Sour Diesel (Bulk) climbed to the second position in December, showing a notable improvement from its third-place ranking in November. Jaeger OG B-Buds (Bulk) entered the rankings at third place, while Supernova (Bulk) secured the fourth spot in its first appearance. Jager OG (Bulk) maintained its fifth-place ranking from November to December. Overall, the rankings show a strong performance for Blue Magoo (1g) and dynamic shifts among the other products as new entries emerged.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
