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Jan-2025
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Overview
Market Insights Snapshot
Originals has shown a notable performance in the California market, particularly in the Flower category. The brand experienced fluctuations in its rankings over the months, with a dip in November 2024 to 35th place, but it managed to recover by January 2025, climbing back to 25th. This recovery is reflected in their sales, which peaked at over $1 million in January 2025, indicating a strong market presence despite the earlier setback. However, in the Pre-Roll category, Originals did not make it into the top 30, with the last available ranking being 91st in November 2024. This suggests potential challenges or opportunities for growth in this segment.
In Massachusetts, Originals' presence in the Flower category is less pronounced, with a ranking of 96th in October 2024, and no subsequent rankings in the top 30, highlighting a significant area for improvement. This disparity between states suggests that while Originals has a foothold in California, expanding their influence in other states like Massachusetts could be crucial for their overall growth strategy. The absence of data for the following months might indicate either a lack of market penetration or a strategic shift that didn't yield immediate top-tier results, leaving room for speculation on their future moves in this market.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has experienced notable fluctuations in its ranking and sales performance over the past few months. Starting from a rank of 26 in October 2024, Originals saw a decline to 35 in November, before recovering to 31 in December and improving further to 25 by January 2025. This upward trend in rank is mirrored by a recovery in sales, which dipped in November but rebounded by January. In contrast, competitors such as Jungle Boys have seen a decline, dropping out of the top 20 by January 2025, while Cream Of The Crop (COTC) and Decibel Gardens have shown a consistent upward trajectory, with Decibel Gardens notably surpassing Originals in January. The competitive dynamics suggest that while Originals is on a recovery path, it faces stiff competition from brands that are gaining momentum in the market.
Notable Products
In January 2025, the top-performing product for Originals was Skywalker (3.5g) in the Flower category, maintaining its rank at number one with sales of 5,355 units. King Louis (3.5g) held steady at the second position, showing a significant increase from December 2024. Gelato (3.5g) climbed to third place, recovering from its fourth-place ranking in December 2024. Flight Gelato Smalls (14g) remained in fourth position, while Oaksterdam (14g) entered the top five for the first time. Overall, the rankings for Originals products showed consistency, with minor shifts indicating steady demand across their top offerings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
