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Mar-2025
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Overview
Market Insights Snapshot
Originals has shown a notable upward trend in the California market, particularly in the Flower category. Starting from a rank of 31 in December 2024, Originals improved its position to 22 by March 2025. This steady climb in rankings suggests a strengthening presence and growing consumer preference within this category. The sales figures reflect this positive trajectory, with a significant increase from $819,797 in December 2024 to $1,093,049 by March 2025. Such growth indicates effective brand strategies or possibly a shift in consumer trends favoring Originals' offerings in the Flower category.
In the Pre-Roll category, Originals' performance in California presents a more mixed picture. The brand was not ranked in the top 30 in January 2025, which could be seen as a setback. However, by February and March 2025, it secured the 84th position, suggesting some recovery or stabilization. While the sales figures in the Pre-Roll category are lower compared to Flower, the increase from February to March 2025 indicates a potential for growth. This mixed performance could highlight areas where Originals may need to focus on to enhance its competitive edge in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has demonstrated a notable upward trajectory in rank and sales from December 2024 to March 2025. Starting at rank 31 in December, Originals improved to rank 22 by March, showcasing a consistent climb in the rankings. This upward movement is indicative of a positive reception in the market, as evidenced by their sales growth, which peaked in March 2025. In contrast, competitors like Jungle Boys and Cruisers experienced fluctuating ranks, with Jungle Boys not even making the top 20 in February. Meanwhile, West Coast Cure and Connected Cannabis Co. maintained relatively stable positions, though their sales did not show the same upward trend as Originals. This suggests that Originals' strategies in product offerings or marketing may be resonating more effectively with consumers, positioning them as a rising contender in the California flower market.
Notable Products
In March 2025, the top-performing product from Originals was Skywalker (3.5g) in the Flower category, maintaining its consistent first-place ranking from previous months with a notable sales figure of 6737. Oakstradam OG (3.5g) also retained its second-place position, showcasing strong sales performance throughout the period. King Louis (3.5g) held steady in third place, while Gelato (3.5g) remained in fourth, indicating stable demand for these products. A new entrant, Oreoz (3.5g), debuted at fifth place, suggesting a positive reception in the market. Overall, the rankings for Originals' top products remained relatively stable from December 2024 through March 2025, highlighting consistent consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
