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Aug-2024
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Overview
Market Insights Snapshot
The performance of Originals in the California flower category has shown notable improvements over the summer months of 2024. Starting from a rank of 31 in May, Originals climbed to rank 25 by August, indicating a positive trend in market presence. Despite a slight dip in June and July, where it ranked 32 and 29 respectively, the brand managed to rebound effectively. This resurgence is also reflected in the sales numbers, which increased from $800,568 in July to $976,641 in August, showcasing a strong recovery and growing consumer interest in the brand's offerings.
In contrast, the performance of Originals in the Massachusetts market paints a different picture. While the brand saw an improvement in rank from 91 in May to 75 in June, it subsequently dropped out of the top 30 by August. This inconsistency highlights challenges in maintaining a strong foothold in the Massachusetts flower category. The sales data further corroborates this trend, with a peak in June at $144,525 followed by a significant decline in July. The absence of a ranking in August suggests that the brand needs to reassess its strategy to regain and sustain its position in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in California, Originals has experienced notable fluctuations in rank and sales over the past few months. Despite a slight dip in June and July, Originals managed to climb back up to the 25th rank in August 2024, showing resilience and potential for growth. Comparatively, Flight Farms demonstrated a significant upward trend, moving from the 48th rank in May to the 23rd rank in August, indicating a strong market presence and increasing consumer preference. Ember Valley and A Golden State maintained relatively stable positions, hovering around the mid-20s, which suggests steady performance but less dynamic growth compared to Flight Farms. Meanwhile, Delighted saw a decline from the 19th rank in May to the 27th rank in August, which could indicate challenges in maintaining their market share. These insights highlight the competitive pressures Originals faces, but also the opportunities for strategic improvements to enhance its market position in California's Flower category.
Notable Products
In August 2024, Skywalker (3.5g) emerged as the top-performing product for Originals, with an impressive sales figure of 5837 units. Gelato (3.5g) followed closely in second place, maintaining its strong performance from previous months. Oaksterdam OG (3.5g) ranked third, showing a significant increase in sales compared to prior months. King Louis (3.5g) held the fourth position, while Flight Gelato Smalls (14g) remained consistent in fifth place. Notably, Skywalker (3.5g) reclaimed its top rank from May 2024, demonstrating a positive trend in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
