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Sep-2024
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Overview
Market Insights Snapshot
Originals has shown notable improvement in the California flower category over the past few months. Starting at the 35th position in June 2024, the brand ascended to the 28th rank by September 2024. This upward trajectory is accompanied by a consistent increase in sales, with a noticeable jump from approximately $779,750 in June to $889,289 in September. This indicates a strengthening presence and growing consumer preference in the California market. However, the brand did not make it into the top 30 rankings earlier in the summer, highlighting a significant comeback as the year progressed.
In contrast, Originals' performance in Massachusetts presents a different picture. In June 2024, the brand was ranked 75th in the flower category and did not feature in the top 30 in subsequent months, suggesting a struggle to gain traction in this state. This absence from the top rankings could indicate challenges in market penetration or competition. The initial sales figure of $135,040 in June provides a starting point, but without further data, the trend remains unclear. The disparity between the two states underscores the varied reception and market dynamics Originals faces across different regions.
Competitive Landscape
In the competitive landscape of the California flower category, Originals has shown a notable fluctuation in its ranking over the past few months, which could have significant implications for its market strategy. In June 2024, Originals was ranked 35th, but it experienced a dip in July, falling to 41st, indicating a potential challenge in maintaining its market position. However, the brand demonstrated resilience by climbing back to 29th in August and maintaining a steady position at 28th in September. This recovery is particularly impressive given the competitive pressures from brands like Ember Valley, which consistently held a higher rank, maintaining a position in the mid-20s throughout the same period. Additionally, West Coast Treez showed a positive trend, moving from 33rd in June to 26th in September, suggesting a competitive edge that Originals might need to address. Despite these challenges, Originals' sales figures indicate a positive trajectory, with a significant rebound from July to September, suggesting that while rank fluctuations are a concern, the brand's sales strategy might be effectively driving revenue growth.
Notable Products
In September 2024, Gelato (3.5g) reclaimed its top position among Originals' products, having previously dropped to second place in August. It achieved sales of 6,224 units, demonstrating a robust performance. Skywalker (3.5g) followed closely in second place, maintaining its strong presence despite a slight dip from the previous month's top rank. Oaksterdam OG (3.5g) held steady in third place, showing consistent performance over the past few months. Notably, Ghost OG (3.5g) entered the rankings for the first time, debuting at fifth place and indicating potential for growth in the coming months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
