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Nov-2024
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Overview
Market Insights Snapshot
Ostara Cannabis has shown a steady performance in the Missouri market across several product categories. In the Edible category, the brand maintained a strong presence within the top 10, ranking 11th in August and improving to 9th in October before slightly dropping back to 10th in November. This consistent ranking highlights the brand's solid foothold in the Edible market, with sales peaking in October. Meanwhile, in the Vapor Pens category, Ostara Cannabis experienced a gradual decline in rank from 7th in August to 9th by November, despite a significant sales boost in September. This suggests a competitive landscape where maintaining top-tier positions requires continuous innovation and adaptation.
In contrast, the Pre-Roll category presents a more dynamic picture for Ostara Cannabis in Missouri. Starting at a rank of 51 in August, the brand made notable strides to climb to 33rd by November. This upward trajectory indicates a positive reception for their Pre-Roll products, potentially driven by strategic product improvements or marketing efforts. However, the absence of a top 30 ranking in this category highlights the challenges the brand faces in penetrating the upper echelon of the market. Overall, while Ostara Cannabis shows promising movements in some areas, there remains room for growth, particularly in enhancing their standing in the Pre-Roll category.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has experienced a slight decline in rank from 7th in August and September 2024 to 9th by November 2024. This shift is notable given the performance of competitors like Timeless, which has shown a significant upward trend, moving from 24th in August to 10th in November, indicating a robust increase in market presence. Meanwhile, TANK has maintained a strong position, consistently ranking higher than Ostara Cannabis, though it too experienced fluctuations. Sinse Cannabis also poses a competitive threat, recovering from a dip in September to surpass Ostara Cannabis in November. Despite these challenges, Ostara Cannabis remains a key player, with sales figures indicating a solid market share, though the downward trend in rank suggests a need for strategic adjustments to regain competitive positioning.
Notable Products
In November 2024, the top-performing product for Ostara Cannabis was the THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack, maintaining its first-place ranking for four consecutive months despite a slight decrease in sales to 4782 units. The Sour Variety Gummies 10-Pack also held its consistent second-place position, showcasing steady demand. A notable newcomer to the rankings is the Blue Nectar Pre-Roll, debuting at third place with impressive sales figures. The THC/CBN 5:2 Melatonin Rest Variety Sour Gummies maintained a stable fourth place, while the Gold Variety High Dose Gummies dropped from third to fifth place. Overall, the rankings show a strong preference for edible products, with minor fluctuations in sales figures across the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
