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Oct-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Ostara Cannabis has shown a promising trajectory in the Edible category. The brand has steadily climbed the rankings from 17th place in July 2024 to 11th place in October 2024, suggesting a growing consumer preference for their products. This upward movement is supported by a consistent increase in sales, culminating in over $498,000 in October. However, the story is different in the Pre-Roll category, where Ostara Cannabis has struggled to break into the top 30, peaking at 37th place in July before slipping out of the top rankings in subsequent months. This indicates potential challenges in capturing the pre-roll market or stiff competition from other brands.
Ostara Cannabis has performed notably well in the Vapor Pens category in Missouri, maintaining a strong position within the top 10 throughout the four-month period. Starting at 15th in July, the brand quickly ascended to 7th place by August and has maintained this rank through to October. The sales figures reflect this stability and popularity, with a peak in September before a slight decline in October. This suggests that while there is strong demand for Ostara's vapor pens, there may be seasonal fluctuations or other market dynamics at play. The brand's ability to maintain a top position in this competitive category highlights its strength in the vapor pen market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a notable upward trend in its market positioning over the past few months. Starting from a rank of 15 in July 2024, Ostara Cannabis made a significant leap to rank 7 in August and maintained this position through September and October. This consistent rank improvement is indicative of a strong market presence and growing consumer preference. In comparison, Elevate (Elevate Missouri) experienced fluctuations, peaking at rank 6 in August before settling at rank 9 in October. Meanwhile, Illicit / Illicit Gardens saw a decline from the top spot in August to rank 8 by October, suggesting potential challenges in maintaining their lead. TANK and Galactic also demonstrated competitive dynamics, with TANK slightly improving to rank 6 in October and Galactic climbing to rank 5. Ostara Cannabis's ability to hold steady at rank 7 amidst these shifts highlights its resilience and potential for further growth in the Missouri vapor pen market.
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Notable Products
In October 2024, the THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack maintained its position as the top-performing product for Ostara Cannabis, with sales reaching 5893 units. The Sour Variety Gummies 10-Pack also held steady in second place, showing consistent popularity. Notably, the Peach Tree Cookies Pre-Roll emerged as a new contender, ranking third, whereas it was not ranked in the previous months. The Gold Variety High Dose Gummies 10-Pack improved its standing from fifth in August to fourth in October, while the Acapulco Gold Distillate Cartridge debuted at fifth place. These shifts highlight a dynamic change in consumer preference towards pre-rolls and vapor pens alongside the sustained interest in edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
