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Jan-2025
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Overview
Market Insights Snapshot
Ostara Cannabis has shown varied performance across different product categories in Missouri. In the Edible category, the brand maintained a strong presence, consistently ranking within the top 10 over the four-month period from October 2024 to January 2025. Notably, their rank improved from 10th in November to 8th in both December and January, indicating a positive trajectory. This stability and slight improvement in ranking suggest a solid consumer base and effective market strategies. Meanwhile, in the Vapor Pens category, Ostara Cannabis demonstrated impressive growth, moving from the 12th position in November to a solid 6th place in December and January, marking a significant leap forward in market standing.
In contrast, the Pre-Roll category presents a different narrative for Ostara Cannabis in Missouri. Here, the brand did not make it into the top 30 in October 2024, which could be seen as a challenging start. However, they made a remarkable recovery by climbing to the 32nd position by January 2025, showing a determined effort to capture market share. This upward trend, although not yet placing them in the top 30, indicates potential for future growth if the brand continues its current momentum. The varied performance across these categories highlights Ostara Cannabis's strengths in some areas while also pointing to opportunities for improvement in others.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown a dynamic performance over the recent months, highlighting both opportunities and challenges in its market positioning. Notably, Ostara Cannabis experienced a fluctuation in its rank, starting at 9th in October 2024, dropping to 12th in November, and then climbing to 6th place by December 2024 and maintaining this position into January 2025. This upward trend in the latter months suggests a positive reception of their products or effective marketing strategies. In comparison, AiroPro consistently improved its rank from 11th to 8th, indicating steady growth, while Good Day Farm saw a slight decline from 2nd to 4th, which could signal a potential opening for Ostara Cannabis to capture more market share. Meanwhile, Sinse Cannabis improved its rank significantly from 13th to 7th, showcasing strong competitive pressure. Galactic maintained a stable position at 5th, consistently outperforming Ostara Cannabis in sales. These insights suggest that while Ostara Cannabis is on an upward trajectory, it faces stiff competition from both established and rising brands in the Missouri vapor pen market.
Notable Products
In January 2025, the top-performing product for Ostara Cannabis was Peach Tree Cookies Pre-Roll (0.5g) in the Pre-Roll category, surging to the number one spot with sales of 6,382 units. This marks a significant rise from its previous fifth position in October 2024. The THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack, which consistently held the top rank from October through December 2024, fell to second place. Following closely in third is the Sour Variety Gummies 10-Pack, maintaining a stable presence in the top three despite a slight decrease in sales. The Gold Variety High Dose Gummies 10-Pack and the THC/CBN 5:2 Melatonin Rest Variety Sour Gummies 10-Pack rounded out the top five, showing improved stability in their rankings compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
