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Aug-2024
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Overview
Market Insights Snapshot
Ostara Cannabis has shown notable performance trends across different categories and states. In the state of Missouri, the brand has made significant strides in the Edible category. Starting from a rank of 19 in May 2024, Ostara Cannabis improved its position to 11 by August 2024, indicating a steady upward trajectory. This movement is underscored by a substantial increase in sales from $336,524 in May to $472,911 in August. In contrast, their performance in the Pre-Roll category has been less impressive, with rankings falling out of the top 30 by August 2024, highlighting a potential area for improvement or market exit.
In the Vapor Pens category, Ostara Cannabis has also demonstrated impressive growth within Missouri. The brand's rank improved from 16 in May 2024 to 7 by August 2024, showcasing significant upward momentum. The sales figures in this category reflect this positive trend, with a notable increase from $623,573 in May to $1,132,310 in August. This suggests a strong consumer preference and market penetration for their Vapor Pens. However, the absence of rankings in some categories like Pre-Roll for the later months signals either a strategic shift or competitive challenges that the brand may need to address.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Ostara Cannabis has shown significant fluctuations in its market rank and sales over the past few months. Starting at rank 16 in May 2024, Ostara Cannabis experienced a slight dip to rank 17 in June, before climbing back to rank 16 in July and making a substantial leap to rank 7 in August. This upward trajectory in August suggests a notable improvement in market presence and consumer preference. In comparison, Elevate (Elevate Missouri) maintained a steady position in the top 10, peaking at rank 5 in August, indicating strong and consistent performance. Meanwhile, Greenlight saw a decline from rank 7 in May to rank 9 in August, and Buoyant Bob showed a remarkable recovery from being out of the top 20 in June to reaching rank 8 in August. TANK consistently remained in the top 6, demonstrating robust market dominance. Ostara Cannabis's significant rise in August, coupled with the fluctuating ranks of its competitors, highlights a dynamic market where consumer preferences and brand strategies are continually evolving.
Notable Products
In August 2024, the top-performing product for Ostara Cannabis was THC/CBG 1:1 Rise Variety Sour Gummies 10-Pack (100mg THC, 100mg CBG), maintaining its number one rank from July with notable sales of 5,418 units. The Sour Variety Gummies 10-Pack (100mg) held steady at the second position with 4,686 units sold. THC/CBN 5:2 Melatonin Rest Variety Sour Gummies 10-Pack (100mg THC, 40mg CBN, 10mg Melatonin) climbed to third place from fifth in the previous month, showing a significant improvement. Gold Variety High Dose Gummies 10-Pack (200mg) remained consistent in fourth place. The newly introduced Gold Super High Dose Variety Sour Gummies 25-Pack (750mg) debuted in the fifth position, indicating strong initial sales. These rankings highlight a steady preference for gummy products among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
