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Nov-2024
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Overview
Market Insights Snapshot
Otis Garden has shown a dynamic performance in the Oregon market, particularly in the Flower category. Over the past few months, Otis Garden's rank in this category has fluctuated, demonstrating both resilience and volatility. In August 2024, the brand held a solid 11th position, but dropped to 21st in September, only to rebound impressively to 9th in October. By November, Otis Garden settled back to the 11th spot, indicating a strong but competitive presence in the Oregon Flower market. This movement suggests that while Otis Garden can climb the ranks, maintaining a consistent top position is challenging, reflecting the competitive nature of the market.
In contrast, Otis Garden's performance in the Pre-Roll category in Oregon tells a different story. The brand did not appear in the top 30 ranks from September through November, highlighting a potential area for growth or a need for strategic reevaluation. The absence from the rankings post-August, where they were placed at 88th, suggests that Otis Garden might be struggling to capture market share in this segment. This divergence in category performance could indicate varying consumer preferences or differences in competitive intensity across categories in the Oregon market.
Competitive Landscape
In the competitive landscape of the Oregon Flower category, Otis Garden has experienced a fluctuating rank over the past few months, indicating a dynamic market position. In August 2024, Otis Garden held the 11th rank, but it dropped out of the top 20 in September, only to rebound to 9th in October and settle at 11th in November. This volatility contrasts with competitors like Eugreen Farms, which maintained a relatively stable presence within the top 10, despite a decline from 4th to 9th over the same period. Meanwhile, Kaprikorn consistently ranked within the top 10, although they too saw a slight drop from 8th to 10th. The sales trends suggest that while Otis Garden saw a notable sales increase in October, it was not enough to maintain a higher rank in November, highlighting the competitive pressure from brands like PDX Organics and Urban Canna, both of which showed upward rank momentum by November. This competitive analysis underscores the importance for Otis Garden to strategize effectively to sustain and improve its market position amidst strong competition.
Notable Products
In November 2024, Otis Garden's top-performing product was La Diamond (Bulk) in the Flower category, which climbed to the number one rank from its previous absence in the rankings for September and October, achieving impressive sales of 7848 units. Slurty #3 (Bulk) also saw a significant rise, moving from third place in October to second place in November with a notable increase in sales. Blueberry Muffin (Bulk), which held the top position in October, fell to third place this month. Dirty Little Secret (Bulk) maintained its fourth-place position from October to November. Gush Mints (Bulk) remained consistent in the fifth position, despite a decrease in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
