.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Otis Garden has demonstrated notable performance in the Oregon market, particularly in the Flower category. The brand has shown significant upward movement in rankings over the last few months of 2024. Starting at 22nd place in September, Otis Garden climbed to 10th in October, briefly dropped to 15th in November, and then surged to an impressive 3rd place by December. This positive trend is underscored by a substantial increase in sales, with December sales figures nearly doubling those in September. The brand's ability to ascend the rankings so rapidly suggests a strong consumer response and effective market strategies in the Flower category.
In contrast, Otis Garden's performance in the Pre-Roll category in Oregon was less prominent. The brand did not secure a spot within the top 30 rankings until December, where it appeared at 71st place. This indicates that while Otis Garden has made significant strides in the Flower category, there is room for growth in the Pre-Roll segment. The absence of rankings in the preceding months highlights a potential area for strategic focus if the brand seeks to expand its influence across multiple product categories. Understanding the dynamics of consumer preferences and competitive positioning in the Pre-Roll market could be key to improving their standing in this category.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Otis Garden has demonstrated a remarkable upward trajectory in brand rank over the last few months of 2024. Starting from a rank of 22 in September, Otis Garden surged to the 3rd position by December, showcasing a significant improvement in market presence and consumer preference. This ascent is particularly noteworthy when compared to consistent top performers like PRUF Cultivar, which maintained its stronghold at the top rank except for a brief dip to 3rd in October. Meanwhile, Grown Rogue held a steady 2nd place throughout the period, indicating a stable consumer base. The rise of Otis Garden is further highlighted by its sales growth, which saw a substantial increase from September to December, contrasting with the declining sales trend of Chalice Farms, which dropped from 3rd to 4th in rank. This dynamic shift suggests that Otis Garden is effectively capturing market share and positioning itself as a formidable competitor in the Oregon flower market.
Notable Products
In December 2024, the top-performing product for Otis Garden was Slurty #3 (Bulk) in the Flower category, rising to the first rank with sales of 6,331 units. Cap'n Jack (Bulk) also made a significant entry, securing the second position in the Flower category. Sparkling Lime (Bulk) followed closely in third place, while Candied Oranges (1g) achieved the fourth rank. Notably, Blueberry Muffin (Bulk) dropped from third in November to fifth place in December, highlighting a shift in consumer preference. The rankings indicate a dynamic change where Slurty #3 (Bulk) climbed from third in October to the top spot by December, showcasing its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
