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Oct-2024
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Overview
Market Insights Snapshot
Otis Garden has shown a dynamic performance in the Oregon cannabis market, particularly in the Flower category. Over the past few months, the brand has experienced significant fluctuations in its ranking. In July 2024, Otis Garden was ranked 12th, improving slightly to 11th in August. However, September saw a notable dip to 23rd, indicating a potential challenge in maintaining market presence. Despite this setback, the brand made a strong comeback in October, climbing back to the 10th position. This recovery suggests a robust market strategy or a successful product launch that resonated well with consumers. The sales figures also reflect this volatility, with a noticeable drop in September but a subsequent increase in October, hinting at a fluctuating but resilient market presence.
Interestingly, the brand's absence from the top 30 in some months across different categories and states might be indicative of either a strategic focus on specific markets or challenges in gaining traction in others. This lack of presence in certain rankings could be seen as a gap in their market penetration or an opportunity for growth, depending on the broader strategic goals of Otis Garden. The brand's performance in Oregon serves as a microcosm of its potential, showcasing both its ability to rebound from setbacks and the competitive nature of the cannabis market. Observing these trends can provide insights into how Otis Garden might strategize for future growth and stability in the ever-evolving cannabis industry.
Competitive Landscape
In the competitive landscape of the Flower category in Oregon, Otis Garden experienced notable fluctuations in its market rank and sales performance from July to October 2024. Initially ranked 12th in July, Otis Garden improved to 11th in August but saw a significant drop to 23rd in September before recovering to 10th in October. This volatility contrasts with the steady ascent of Self Made Farm, which climbed from 17th to 8th place over the same period, indicating a consistent increase in consumer preference. Meanwhile, Oregon Roots also demonstrated resilience, rebounding from 17th in August to 11th in October. Despite these shifts, Otis Garden managed to surpass The Heights Co., which peaked at 7th in September but fell to 12th by October. The competitive dynamics suggest that while Otis Garden faces challenges in maintaining a stable rank, its ability to recover quickly in October highlights potential areas for strategic focus to enhance market presence and sales consistency.
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Notable Products
In October 2024, Blueberry Muffin (Bulk) from Otis Garden maintained its top position in the Flower category, a spot it also held in August. The product achieved sales of 8,775 units, showcasing a robust performance after a dip in September. Slurty #3 (Bulk) emerged as a strong contender, securing the second rank despite not being ranked in the previous months. Dirty Little Secret (Bulk) climbed back to the third position after dropping off the rankings in September, indicating a resurgence in popularity. Oops Just Berries (1g) and Blueberry Muffins (1g) rounded out the top five, marking their debut in the rankings for October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
