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Oct-2024
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Overview
Market Insights Snapshot
In the province of Alberta, Palmetto has shown varied performance across different product categories. Notably, in the Beverage category, Palmetto held the 15th position in July 2024, but there is no subsequent ranking, indicating a drop out of the top 30. In the Flower category, Palmetto experienced a downward trend in rankings from 46th in July to 72nd by October 2024, with sales figures reflecting this decline. However, the Vapor Pens category saw a more dynamic movement, experiencing fluctuations in rank from 55th in July, improving to 48th in August, dipping to 63rd in September, and then rebounding to 51st in October. This indicates a volatile but potentially resilient performance in Vapor Pens compared to other categories in Alberta.
In British Columbia, Palmetto's presence in the Flower category remained relatively strong, maintaining a top 20 position, although there was a slight decline from 13th in July to 19th by October. The Pre-Roll category showed a consistent performance, with Palmetto hovering around the mid-40s rank throughout the months. Interestingly, Palmetto entered the rankings for Vapor Pens in September at 32nd and maintained a close position at 33rd in October, suggesting a growing presence in this category. In Ontario, Palmetto showed a notable improvement in the Vapor Pens category, jumping from 48th in July to an impressive 27th in October, indicating a strong upward trend and potential market capture in this segment.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Palmetto has experienced fluctuating ranks over the past few months, indicating a dynamic market presence. Starting from a rank of 13 in July 2024, Palmetto saw a decline to 18 in August and further to 20 in September, before slightly recovering to 19 in October. This trend suggests a challenging market environment, possibly influenced by the performance of competitors such as Redecan, which started at rank 7 in July but fell out of the top 20 by October, and Versus, which maintained a relatively stable position, ranking 14 in July and ending at 20 in October. Notably, Highly Dutch showed significant improvement, climbing from rank 47 in July to 17 in October, suggesting a potential shift in consumer preferences or successful marketing strategies. Meanwhile, Woody Nelson demonstrated a consistent presence, peaking at rank 14 in August and stabilizing at 18 in October. These shifts highlight the competitive pressures Palmetto faces, underscoring the importance of strategic adjustments to maintain and improve its market position.
Notable Products
In October 2024, the top-performing product for Palmetto was Orange Vanilla Cream Soda (10mg THC, 355ml) in the Beverage category, maintaining its number one rank consistently since July, despite a slight decline in sales to 7545 units. Pink Vanilla Cream Soda (10mg THC, 355ml) also held its position at rank two in the Beverage category, showing stable performance. Strawberry Cough Pre-Roll 10-Pack (4g) improved its ranking from fourth in September to third in October within the Pre-Roll category, indicating a positive trend. Neon Fruit Frenzy Distillate Cartridge (1g) emerged as a new contender, debuting at rank four in the Vapor Pens category. Meanwhile, Strawberry Cough (3.5g) re-entered the rankings at fifth place in the Flower category, after not being ranked in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
