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Aug-2024
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Overview
Market Insights Snapshot
Panda (MO) has demonstrated a consistent performance in the Edible category within Missouri. Over the summer months, the brand maintained a steady rank of 6th place from May through July, only dropping to 9th place in August. This slight decline in August could be attributed to seasonal variations or increased competition within the state. Despite the drop in ranking, Panda (MO) saw a significant increase in sales in July, peaking at $862,241 before experiencing a reduction to $711,084 in August. This indicates a strong consumer demand that slightly tapered off towards the end of the summer.
Interestingly, Panda (MO) did not appear in the top 30 brands in any other states or categories during this period. This absence highlights a potential area for growth and expansion for the brand. Focusing on their strengths in Missouri, Panda (MO) could leverage their established market presence to explore opportunities in other states or diversify their product offerings. The brand's performance in Missouri's Edible category demonstrates their ability to capture and maintain consumer interest, which could be a valuable asset in expanding their market footprint.
Competitive Landscape
In the Missouri edible cannabis market, Panda (MO) has experienced notable fluctuations in its rank and sales over the past few months. Despite maintaining a consistent rank of 6th place from May to July 2024, Panda (MO) dropped to 9th place in August 2024. This decline in rank coincides with a decrease in sales from $862,241 in July to $711,084 in August. In comparison, Wana has shown a strong presence, consistently ranking 5th until a slight dip to 7th in August, while Greenlight has demonstrated upward momentum, improving from 12th in May to 8th in August. Meanwhile, Illicit / Illicit Gardens and Ostara Cannabis have also shown varying degrees of progress, with Ostara Cannabis making a significant leap from 19th in May to 11th in August. These competitive dynamics suggest that Panda (MO) faces stiff competition and must strategize effectively to regain and maintain a higher market position.
Notable Products
In August 2024, the top-performing product for Panda (MO) was the CBD/THC 1:1 Raspberry Limeade Gummies 20-Pack (100mg CBD, 100mg THC), which climbed from its previous rank of 5 in July to secure the number 1 spot with notable sales of $2,663. The THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack (100mg THC, 100mg CBN) maintained its strong performance, holding steady at the second position. The Sativa Watermelon Agave Gummies 20-Pack (100mg) debuted at rank 3, while the Sour Melon FECO Fruit Gummies 20-Pack (500mg) followed closely at rank 4. The Sour Blue Razz Nano Gummies 20-Pack (100mg) rounded out the top five, maintaining its previous rank of 5. Overall, the rankings show a dynamic shift, particularly for the Raspberry Limeade Gummies, which saw a significant rise in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
