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Sep-2024
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Overview
Market Insights Snapshot
Panda (MO) has shown consistent performance in the Edible category within the state of Missouri. Over the summer months, the brand maintained a steady presence, ranking 6th in both June and July, before slightly dropping to 8th place in August and September. This indicates a stable yet slightly declining trend in their market position. Despite the drop in rank, Panda (MO) managed to capture significant sales, with July being a particularly strong month, suggesting that they have a solid consumer base in Missouri. However, the decline in sales from August to September could indicate increased competition or seasonal variations in consumer preferences.
Interestingly, the absence of Panda (MO) in the top 30 rankings in other states or provinces highlights a potential area for growth or a focus solely on the Missouri market. This could be viewed as a limitation in their geographical reach or a strategic decision to concentrate resources in one area. The lack of presence in other regions might also suggest that Panda (MO) is facing challenges in expanding its brand recognition beyond Missouri. Understanding the factors contributing to their performance in Missouri and the absence elsewhere could provide insights into their business strategy and potential for future expansion.
Competitive Landscape
In the competitive landscape of the edible category in Missouri, Panda (MO) has experienced notable fluctuations in its ranking and sales performance from June to September 2024. Despite starting strong with a consistent 6th place rank in June and July, Panda (MO) saw a slight dip to 8th place in August and maintained this position in September. This decline in rank coincided with a decrease in sales, particularly in August and September. Meanwhile, Kosmik Brands showed a significant sales spike in August, propelling them to 5th place, before settling back to 7th in September. Illicit / Illicit Gardens also improved their rank to 6th in September, surpassing Panda (MO), with a noticeable increase in sales during that month. Honeybee demonstrated a strong performance in August, reaching 6th place but fell back to 9th in September. Ostara Cannabis showed a steady upward trend, moving from 18th in June to 10th in September, reflecting a gradual increase in market presence. These shifts highlight the dynamic nature of the edible market in Missouri and suggest that Panda (MO) may need to strategize to regain its earlier momentum and counter the competitive advances of its rivals.
Notable Products
In September 2024, the top-performing product for Panda (MO) was the Strawberry Lemonade FECO Gummies 20-Pack (100mg), securing the number one rank with sales of 2569 units. The THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack (100mg THC, 100mg CBN) maintained its strong position at rank two, consistent with its performance in July and August. The Sativa Watermelon Agave Gummies 20-Pack (300mg) climbed to the third spot after not being ranked in July and August. The CBD/THC 2:1 Indica Blueberry Bliss Gummies 20-Pack (200mg CBD, 100mg THC) dropped to fourth place from its second position in June. The THC/CBC 1:1 Tropical Rush Gummies 20-Pack (100mg THC, 100mg CBC) made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
