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Oct-2024
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Overview
Market Insights Snapshot
Panda (MO) has shown a consistent presence in the Missouri edible market over the past few months. Despite a slight dip in rankings from 6th place in July to 8th in both August and September, the brand has managed to climb back to 7th in October. This fluctuation in rank is accompanied by a noticeable decline in sales from July to September, followed by a recovery in October. The brand's ability to regain ground in the rankings suggests a resilient market strategy, although the sales figures indicate some volatility that might be worth monitoring for future trends.
Across other states, Panda (MO) did not appear in the top 30 rankings for any category, highlighting a potential area for growth or a current focus on their home state of Missouri. This absence could be interpreted as a disadvantage in terms of brand visibility and market penetration outside of Missouri. However, it might also reflect a strategic decision to concentrate efforts on strengthening their position in their primary market before expanding further. Observing how Panda (MO) navigates these dynamics in the coming months could provide insights into their long-term growth strategy and market adaptability.
Competitive Landscape
In the competitive landscape of the edible category in Missouri, Panda (MO) has experienced some fluctuations in its market position over recent months. While it maintained a strong rank of 6th in July 2024, it slipped to 8th place in August and September, before slightly recovering to 7th in October. This indicates a period of volatility, possibly influenced by the competitive dynamics within the market. Notably, Wana consistently held a top 5 position, demonstrating stable performance, which may have contributed to the pressure on Panda (MO). Meanwhile, Kosmik Brands showed a similar pattern of fluctuation, often trading places with Panda (MO), suggesting a close rivalry. Additionally, Illicit / Illicit Gardens and Honeybee also exhibited variable rankings, indicating a highly competitive environment where brand loyalty and consumer preferences could be shifting. For Panda (MO), understanding these dynamics and strategically positioning itself could be key to regaining and sustaining higher rankings in the future.
Notable Products
In October 2024, the top-performing product for Panda (MO) was the THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack (100mg THC, 100mg CBN) in the Edible category, which ascended to the first rank with notable sales of 2717 units. The Indica Mixed Berry FECO Gummies 20-Pack (100mg) emerged strongly to secure the second position, marking its first appearance in the rankings. Sativa Watermelon Agave Gummies 20-Pack (100mg) improved its standing to third place from its previous fourth rank in August. Meanwhile, the Strawberry Lemonade FECO Gummies 20-Pack (100mg) dropped from first in September to fourth in October. Finally, the CBD/THC 2:1 Indica Blueberry Bliss Gummies 20-Pack (200mg CBD, 100mg THC) maintained a steady presence, slightly improving to fifth place from its initial fourth rank in July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
