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Jan-2025
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Overview
Market Insights Snapshot
In the Missouri market, Panda (MO) has shown consistent performance in the Edible category. The brand improved its ranking from 8th place in October 2024 to 6th place by December 2024, demonstrating a positive trend in consumer preference and sales growth. However, in January 2025, Panda (MO) experienced a slight dip, moving back to 7th place. Despite this minor setback, the brand's ability to remain within the top 10 indicates a strong market presence and suggests resilience in a competitive landscape.
While Panda (MO) has maintained a commendable position in the Missouri Edible category, it is notable that the brand did not appear in the top 30 rankings in any other state or category during this period. This absence could be interpreted as a missed opportunity for expansion or a focus on consolidating its presence in Missouri. The sales trajectory, particularly the peak in December 2024, underscores the brand's potential for growth, hinting at strategic moves that could further enhance its market share and visibility across other regions and categories in the future.
Competitive Landscape
In the competitive landscape of the Edible category in Missouri, Panda (MO) has shown a dynamic shift in its market position over the past few months. Starting from October 2024, Panda (MO) was ranked 8th, and by December 2024, it climbed to the 6th position, indicating a positive trend in its market presence. However, by January 2025, it experienced a slight drop to the 7th rank. This fluctuation can be attributed to the competitive pressure from brands like Illicit / Illicit Gardens, which maintained a strong performance by moving from 10th in October to consistently holding the 6th position by January. Meanwhile, Ostara Cannabis remained relatively stable, fluctuating between the 8th and 10th ranks, while Good Taste showed a significant improvement, jumping from 14th to 9th by January. Despite these competitive challenges, Panda (MO)'s sales trajectory indicates a robust performance, especially in December 2024, where it reached its peak, suggesting a strong consumer preference that could be leveraged for future growth.
Notable Products
In January 2025, Panda (MO) saw the Strawberry Lemonade FECO Gummies 20-Pack (100mg) rise to the top position, becoming the best-selling product with sales of 2541 units. The THC/CBN 1:1 Snoozeberry Fruit Gummies 20-Pack, which had maintained the top rank in previous months, slipped to the second position. The CBD/THC 2:1 Indica Blueberry Bliss Gummies 20-Pack held the third spot, showing a slight decline from its second position in December 2024. The CBD/THC 1:1 Raspberry Limeade Gummies 20-Pack entered the rankings at fourth place, while the Sativa Mango Punch Feco Fruit Gummies 20-Pack maintained its fifth position from December 2024. This shift in rankings highlights a competitive market where consumer preferences are shifting slightly towards more diverse product offerings within the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
