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Jan-2025
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Overview
Market Insights Snapshot
PC Pure's performance in the Michigan cannabis market, particularly in the Edible category, shows a consistent presence within the top 20 brands, demonstrating its strong foothold. From October 2024 to January 2025, PC Pure maintained a ranking between 16th and 18th place, indicating a stable market position. Notably, the brand's sales peaked in December 2024, reaching $492,888, before experiencing a slight decline in January 2025. This suggests a seasonal influence or a successful campaign during the holiday period that could have driven sales. The ability to stay within the top 20 in such a competitive market is a testament to PC Pure's resilience and consumer appeal in Michigan.
While PC Pure has shown strength in the Edible category in Michigan, the absence of rankings in other states or categories suggests potential areas for growth or challenges in expanding its market presence. Not being in the top 30 in other regions or categories could be seen as a gap in brand reach or an opportunity for strategic expansion. This absence highlights the competitive nature of the cannabis industry, where regional preferences and brand loyalty can significantly impact performance. Understanding these dynamics could be crucial for PC Pure as it considers future growth strategies, whether through product diversification or market penetration in other states.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, PC Pure has shown a relatively stable performance, maintaining its rank within the top 20 brands from October 2024 to January 2025. Despite a slight dip in rank from 16th in October 2024 to 18th in November 2024, PC Pure rebounded to 16th by January 2025. This stability is noteworthy when compared to competitors like Cannalicious Labs, which fluctuated between 13th and 19th place, and Lost Farm, which saw a similar variance in rankings. Meanwhile, High Minded demonstrated a significant upward trend, climbing from 21st in October 2024 to 14th by January 2025, suggesting a potential threat to PC Pure's market position. Although PC Pure's sales peaked in December 2024, they experienced a decline in January 2025, which could indicate seasonal fluctuations or increased competition. Brands like Mojo (Edibles) maintained a consistent rank, suggesting a steady consumer base. These dynamics highlight the importance for PC Pure to strategize effectively to maintain and improve its market share in the evolving edible category in Michigan.
Notable Products
In January 2025, PC Pure's top-performing product was Michigan Cherry Gummies 10-Pack (200mg) in the Edible category, maintaining its number one rank from the previous two months with sales of 7,369 units. The Michigan Cherry Gummies 20-Pack (200mg) saw an impressive rise to the second position, up from fourth in November 2024, indicating a growing preference for larger pack sizes. Lemon Custard Gummies 10-Pack (200mg) held steady in third place, consistent with its November 2024 ranking. Sativa Strawberry Kiwi Gummies 10-Pack (200mg) experienced a drop to fourth place, after being the top product in October 2024. Orange Sherbet Gummies 20-Pack (200mg) entered the rankings in January 2025 at fifth place, showcasing its potential in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
