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Oct-2024
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Overview
Market Insights Snapshot
PC Pure has demonstrated a steady performance in the Edible category within Michigan. The brand has consistently maintained its presence in the top 20 rankings, with a slight improvement from 18th place in July 2024 to 15th place in October 2024. This upward trend is indicative of their growing popularity and market share in this particular category. The sales figures reflect this positive movement, with a noticeable increase in sales from July to August, followed by fluctuations that still maintain a higher level than the initial month. Such consistency highlights PC Pure's solid footing in the Michigan edible market, suggesting a robust consumer base and effective product offerings.
In contrast, PC Pure's performance in the Vapor Pens category in Michigan paints a different picture. The brand has not been able to break into the top 30 rankings, remaining in the 80s range throughout the observed months. This indicates a challenging market environment or potential areas for improvement in their vapor pen offerings. Despite this, the sales figures have shown some resilience, with minor fluctuations suggesting a stable, albeit limited, consumer interest. The brand's inability to climb higher in the rankings could be an area of concern, pointing to the need for strategic adjustments to enhance competitiveness in this segment.
Competitive Landscape
In the Michigan edible cannabis market, PC Pure has shown a promising upward trend in its rankings over the past few months, moving from 18th place in July 2024 to 15th place by October 2024. This improvement in rank is indicative of a positive trajectory in sales performance, with PC Pure's sales increasing from August to October. In contrast, Kushy Punch experienced a decline in rank, dropping from 13th to 16th, accompanied by a decrease in sales over the same period. Meanwhile, Cannalicious Labs maintained a steady position at 14th, showing a slight increase in sales, which suggests stable market performance. Magic Edibles also saw a decline in rank from 11th to 13th, with a corresponding drop in sales. Interestingly, Banned Cannabis Edible Co. fell out of the top 20 in September but rebounded to 17th place in October, indicating some volatility in their market presence. Overall, PC Pure's consistent improvement in both rank and sales positions it as a growing contender in the competitive Michigan edible market.
Notable Products
In October 2024, the Sativa Strawberry Kiwi Gummies 10-Pack (200mg) maintained its top position as the best-selling product for PC Pure, with sales reaching 9,289 units. The Michigan Cherry Gummies 10-Pack (200mg) followed closely in second place, showing a consistent rise from fourth place in August to second in September and October. Guava Melon Gummies 10-Pack (200mg) entered the rankings for the first time, securing the third spot. The Michigan Cherry Gummies 20-Pack (200mg) fell from second place in July to fourth in October, indicating a decline in consumer preference for larger packs. Meanwhile, the Tropical Breeze Gummies 10-Pack (200mg) saw a significant drop from first in July and August to fifth in October, suggesting a shift in consumer taste or competition from other products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
