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Nov-2024
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Overview
Market Insights Snapshot
PDX Organics has shown a notable improvement in the Flower category within Oregon. Starting from a rank of 24 in August 2024, the brand climbed to the 12th position by November 2024. This positive trajectory is underscored by a significant increase in sales, particularly in November, where sales reached a remarkable $399,007, marking a substantial growth from the previous months. This indicates a strengthening presence and possibly an effective strategy in the Flower market. Conversely, PDX Organics' performance in the Pre-Roll category was less impressive, as the brand did not make it into the top 30 rankings for the months observed. This suggests challenges in gaining traction in this specific category, highlighting a potential area for improvement or strategic reassessment.
While PDX Organics' Flower category performance in Oregon reflects a positive trend, their Pre-Roll category tells a different story. The Pre-Roll category rankings remained outside the top 30, indicating a consistent struggle to capture market share. Despite this, there was a slight uptick in sales from October to November, suggesting the beginning of a recovery or shift in consumer interest. The disparity between the categories suggests that PDX Organics might be leveraging specific strengths in the Flower category while facing competitive pressures or operational challenges in the Pre-Roll segment. This duality in performance across categories within the same state could be pivotal for their strategic planning moving forward.
Competitive Landscape
In the competitive landscape of Oregon's flower category, PDX Organics has shown a dynamic shift in its market positioning over recent months. Notably, PDX Organics climbed from a rank of 28 in October 2024 to 12 in November 2024, indicating a significant improvement in market presence and sales momentum. This upward trend contrasts with brands like Otis Garden, which experienced fluctuations, dropping out of the top 20 in September 2024 before rebounding to rank 11 in November. Similarly, Meraki Gardens and Urban Canna maintained relatively stable positions, with slight improvements in November, yet they did not match the notable rise of PDX Organics. Meanwhile, Kaprikorn consistently held a strong position, although it saw a slight decline from rank 7 in October to 10 in November. This competitive analysis highlights PDX Organics' potential for growth and increased market share, suggesting a promising trajectory in the Oregon flower market.
Notable Products
In November 2024, the top-performing product for PDX Organics was Platinum Candy Mintz #6 (Bulk) in the Flower category, achieving the highest sales with 3,837 units sold. Tigers Eye (Bulk) followed closely as the second-best seller, maintaining strong sales momentum. Rainbow Zoap (Bulk) secured the third rank, showing a notable presence in the market. Interestingly, Platinum Candy Mintz (Bulk), which previously held the top position from August to October, experienced a drop to the fourth rank in November. Grape Gasoline (Bulk) also made a significant entry into the top five, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
