.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Peace Naturals has shown varied performance across different categories and regions, particularly in the oil category within Alberta and Ontario. In Alberta, the brand maintained a consistent ranking at 11th place in both August and September 2024, but it fell out of the top 30 by October, indicating a decline in market presence. This drop could suggest increased competition or a shift in consumer preference within the province. The sales figures in Alberta also reflect this downward trend, with a noticeable decrease from August to September, signaling potential challenges in maintaining their market share.
In Ontario, Peace Naturals experienced a slight decline in rankings over the months, starting at 17th in August and gradually slipping to 20th by November 2024. Despite this downward movement, the brand managed to remain within the top 30, which could be seen as a positive aspect given the competitive nature of the market. The sales data from Ontario reflects a steady decrease, suggesting that while the brand is still relevant, it might need to explore strategies to reinvigorate its position. These trends highlight the importance of regional strategies and the need to adapt to changing market dynamics to sustain growth and presence across different categories and provinces.
Competitive Landscape
In the competitive landscape of the Oil category in Ontario, Peace Naturals has experienced a gradual decline in its ranking, moving from 17th place in August 2024 to 20th by November 2024. This downward trend in rank is mirrored by a decrease in sales over the same period. Notably, Frank has shown a significant improvement, jumping from being unranked in August to 18th in November, with a substantial sales increase in October. Meanwhile, LoFi Cannabis has maintained a stable presence, re-entering the top 20 in November with a slight sales increase. The entry of Feather into the rankings in November, albeit at 21st, indicates growing competition. These shifts suggest that Peace Naturals faces increasing pressure from emerging brands, necessitating strategic adjustments to maintain its market position.
Notable Products
In November 2024, Peace Naturals' top-performing product was CBD Peppermint 75 Oil (25ml) in the Oil category, maintaining its number one rank for four consecutive months with a notable sales figure of 772 units. Blue Dream (3.5g), a Flower category product, held steady in second place, showing a slight increase in sales from October. Blueberry (3.5g) improved its ranking over the months, securing third place in November, consistent with its performance in October. GMO Cookies (3.5g) remained in fourth place, despite a significant drop in sales from October to November. CBD 25 Peppermint Oil (25ml) re-entered the rankings in September and has since held the fifth position, showing a modest increase in sales in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
