.svg){kind=small}
Jan-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Petra has shown varied performance across different states and categories over the past months. In California, the brand has maintained a consistent presence in the Edibles category, staying within the top 30 brands. Notably, Petra improved its ranking from 21st in November 2024 to 18th by December 2024, maintaining this position into January 2025. This upward trend coincides with a significant increase in sales from November to December, suggesting a strong market presence in California. In contrast, Illinois presents a more challenging landscape for Petra, as the brand failed to break into the top 30, ranking 54th in January 2025 despite a slight improvement from December. This indicates potential growth challenges in Illinois, where the brand might need to strategize differently to gain a foothold.
In Massachusetts, Petra's entry into the rankings in December 2024 at 65th place, followed by a slight improvement to 63rd in January 2025, marks a positive development, although it remains outside the top 30. This suggests emerging potential in this market, which could be capitalized on with strategic efforts. Meanwhile, in Michigan, Petra has maintained a relatively stable ranking within the top 30, moving from 29th in October to 26th by January 2025. This consistency, coupled with fluctuating sales figures, indicates a steady consumer base. Lastly, Ohio presents a mixed picture, where Petra's rank varied between 31st and 38th, reflecting moderate volatility. The brand's ability to climb back to 33rd in January 2025 after a dip in November suggests resilience, yet highlights the competitive nature of the market.
Competitive Landscape
In the competitive landscape of the edible category in California, Petra has shown a notable improvement in its ranking from October 2024 to January 2025, moving from 20th to 18th place. This upward trend suggests a positive reception and increased consumer interest, despite facing stiff competition. Brands like Clsics and ABX / AbsoluteXtracts have maintained relatively stable positions, with Clsics slightly dropping from 14th to 16th and ABX / AbsoluteXtracts fluctuating between 16th and 17th. Meanwhile, Shaman Extracts has made a significant leap from 29th to 20th, indicating a strong surge in sales and market presence. Petra's sales figures reflect a recovery from a dip in November 2024, aligning with its improved rank, which could be attributed to strategic marketing efforts or product innovations. As Petra continues to climb the ranks, analyzing these trends can provide valuable insights for stakeholders looking to capitalize on the brand's growing momentum in the California edibles market.
Notable Products
In January 2025, Petra's top-performing product was Moroccan Mints 40-Pack (100mg), maintaining its first-place ranking consistently from the previous months with a notable sales figure of 12,373 units. The THC/CBN 2:1 Blackberry Mints 40-Pack (100mg THC, 40mg CBN) moved up to the second position, showing a steady performance improvement from its third-place rankings in the prior months. Tart Cherry Mints 40-Pack (100mg) slipped to third place after holding the second position in November and December 2024. The THC/CBN 2:1 Blackberry Mints 40-Pack (80mg THC, 40mg CBN) rose to fourth place, showing a recovery from its absence in the November rankings. Finally, Pineapple Mints 40-Pack (100mg) rounded out the top five, having dropped from its second-place standing in October 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
