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Nov-2024
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Overview
Market Insights Snapshot
Phat Panda has maintained a strong presence in the Washington cannabis market, consistently ranking first in both the Flower and Pre-Roll categories from August to November 2024. This unwavering top position indicates a solid consumer preference and brand loyalty within the state. Despite slight fluctuations in sales figures, such as a dip in Flower sales in September and October followed by a recovery in November, Phat Panda's dominance in these categories remains unchallenged. The brand's ability to sustain its number one ranking over several months suggests a robust market strategy and product appeal.
However, Phat Panda's visibility in other states and categories appears limited, as no ranking data is available for them outside Washington. This absence from the top 30 brands in other regions could signify either a strategic focus on the Washington market or challenges in penetrating other markets. The lack of presence in additional states and categories could be perceived as a missed opportunity for growth, especially given their strong performance in Washington. This situation presents a potential area for expansion if Phat Panda seeks to increase its market footprint beyond its current stronghold.
Competitive Landscape
In the Washington flower category, Phat Panda has consistently maintained its top position from August to November 2024, showcasing its dominance in the market. Despite a slight dip in sales in September and October, Phat Panda's sales rebounded in November, indicating resilience and strong brand loyalty. Its closest competitor, Legends, has held the second rank throughout the same period, with sales figures significantly lower than Phat Panda's, yet showing a noticeable increase in November. Meanwhile, Lifted Cannabis Co has made strides by climbing from the fourth to the third position by October, reflecting a positive growth trajectory. This competitive landscape highlights Phat Panda's robust market presence, but also underscores the need to stay vigilant as competitors like Lifted Cannabis Co demonstrate upward momentum.
Notable Products
In November 2024, OG Chem Pre-Roll (1g) maintained its top spot among Phat Panda products, reflecting consistent sales leadership with a figure of 41,362. Golden Pineapple Pre-Roll 2-Pack (1g) held firm in second place, showing a notable increase from previous months. Platinum - Golden Pineapple (3.5g) improved its ranking to third, up from fourth in October, indicating a steady growth in popularity. Forbidden Fruit Pre-Roll (1g) emerged as a new contender, debuting at fourth place with promising sales. Bazooka - OG Chem (3.5g) remained stable at fifth, despite a slight dip in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
