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Aug-2024
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Overview
Market Insights Snapshot
The cannabis brand PIFF has demonstrated consistent performance in the Pre-Roll category across both Alberta and Ontario. In Alberta, PIFF maintained its 10th place ranking from May through August 2024, indicating a stable presence in the market. This consistency is noteworthy, especially considering the fluctuations in sales figures, which saw a dip in June followed by a steady increase in July and August. Similarly, in Ontario, PIFF held the 12th position throughout the same period, reflecting a similar pattern of stability. Despite the competitive nature of the Pre-Roll category, PIFF's ability to sustain its ranking suggests a loyal customer base and effective market strategies.
While PIFF's rankings in Alberta and Ontario have remained constant, the brand's sales performance has shown significant upward trends, particularly in Ontario. From May to August 2024, PIFF's sales in Ontario increased substantially, indicating growing consumer demand and possibly an expanding market share. The increase from June to August was especially pronounced, suggesting successful marketing campaigns or product launches. However, it is important to note that PIFF did not break into the top 30 brands in any other states or categories during this period, which could be viewed as a limitation in their market penetration strategy. This highlights the importance of regional focus and the potential for growth in untapped markets.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has maintained a consistent rank of 12th place from May to August 2024. Despite this steady ranking, PIFF's sales have shown a positive trend, increasing from $956,618 in May to $1,208,815 in August. Notably, Pure Sunfarms and Carmel have been close competitors, with Pure Sunfarms fluctuating between 9th and 11th place and Carmel oscillating between 9th and 10th place during the same period. Both brands have seen higher sales figures compared to PIFF, but their rank volatility suggests potential market share vulnerability. Meanwhile, CountrySide Cannabis and Dime Bag (Canada) have trailed behind PIFF, with Dime Bag notably improving its rank from 18th to 14th place, indicating a growing presence. PIFF's consistent ranking amidst these fluctuations highlights its stable market position, but the brand could benefit from strategic initiatives to climb higher in the ranks and capitalize on the increasing sales trend.
Notable Products
In August 2024, the top-performing product from PIFF was Maui Wowie Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its number one ranking with notable sales of 83,497 units. Following closely, Cali Kush Pre-Roll 2-Pack (2g) secured the second spot, consistent with its ranking from the previous months. Juicy Blunt (1g) held the third position, showing a steady performance in the Pre-Roll category. Dutchy Blunt (1g) remained in fourth place, with a slight increase in sales compared to previous months. Overall, the rankings have remained stable from May to August 2024, indicating consistent consumer preferences for these top products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
