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Nov-2024
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Overview
Market Insights Snapshot
PIFF has shown consistent performance in the Pre-Roll category across Canadian provinces, particularly in Alberta and Ontario. In Alberta, PIFF maintained a steady rank of 10th in August and September 2024, before improving to 9th place in October and maintaining that position through November. This upward movement is indicative of a strong presence and growing consumer preference in the province. Meanwhile, in Ontario, PIFF held the 12th position from August to October 2024, before advancing to 11th in November. The steady increase in sales figures, particularly in November, suggests that PIFF is gaining traction in these markets, though there is room for improvement to break into the top 10 consistently.
Despite the positive trends in Alberta and Ontario, PIFF's absence from the top 30 brands in other states or provinces might be a point of concern or an area for potential growth. The brand's strong performance in the Pre-Roll category in these two provinces could be leveraged to expand its footprint in other regions. However, without a presence in the top 30 rankings elsewhere, it remains challenging to assess the brand's overall market penetration across different states or provinces. This gap presents both a challenge and an opportunity for PIFF to explore and capture new markets. Understanding the factors contributing to their success in Alberta and Ontario could provide valuable insights for strategic expansion.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has shown a consistent presence, maintaining its rank at 12th place from August to October 2024, before climbing to 11th in November. This upward movement is particularly notable given the performance of other brands. For instance, Spinach experienced a decline from 8th to 13th place over the same period, indicating a potential opportunity for PIFF to capture more market share. Meanwhile, Thumbs Up Brand demonstrated a significant rise from 29th to 12th, suggesting a competitive threat. Despite these dynamics, PIFF's sales have shown a positive trend, especially in November, which could be attributed to strategic marketing efforts or product offerings. This stability and slight upward trajectory in rank suggest that PIFF is effectively navigating the competitive pressures in the Ontario Pre-Roll market.
Notable Products
In November 2024, the top-performing product from PIFF was the Maui Wowie Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking for the fourth consecutive month with sales of 89,723 units. Following closely, the Cali Kush Pre-Roll 2-Pack (2g) also held steady at second place, showing consistent performance across the months. The Juicy Blunt (1g) and Dutchy Blunt (1g) both retained their third and fourth rankings, respectively, indicating stable demand. Notably, the Cali Kush Milled (7g) debuted in fifth place in November, marking its entry into the rankings. Overall, the top products from PIFF showed remarkable consistency in their rankings from August to November 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
