.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
PIFF has demonstrated notable performance in the Pre-Roll category across different Canadian provinces, with significant upward momentum particularly in Alberta. The brand climbed from the 11th rank in July 2024 to the 9th rank by October 2024, indicating a steady increase in market presence. This upward trajectory is supported by a substantial increase in sales, moving from approximately $657,580 in July to $841,327 in October, highlighting a strong growth trend in this region. In contrast, in Ontario, PIFF maintained a relatively stable position, hovering around the 12th and 13th ranks over the same period, which suggests a steady but less dynamic market presence compared to Alberta.
While PIFF's consistent ranking in the top 15 in Ontario indicates a solid foothold, the lack of a breakthrough into the top 10 might suggest potential challenges or competition within the market. However, the steady sales figures, with a peak of $1,189,819 in October, suggest that the brand is maintaining a loyal customer base. The absence of PIFF from the top 30 in any other states or provinces implies either a targeted market strategy or room for expansion. Observing these patterns could provide insights into PIFF's strategic focus and potential areas for growth or increased competition.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has shown a consistent presence, maintaining a stable rank of 12th in both August and October 2024, despite a slight dip to 13th in September. This indicates a resilient performance amidst fluctuating market dynamics. Notably, Spinach and Pure Sunfarms have been close competitors, with Spinach experiencing a decline from 9th to 13th place from August to October, while Pure Sunfarms improved its position from 11th to 10th in the same period. Meanwhile, Dime Bag (Canada) has shown a remarkable upward trend, climbing from 15th in July to 11th by October, surpassing PIFF. Despite these shifts, PIFF's sales have demonstrated a positive trend, particularly in October, suggesting potential for further growth if it can capitalize on the market dynamics and consumer preferences that have benefited its competitors.
Notable Products
In October 2024, PIFF's top-performing product was the Maui Wowie Pre-Roll 2-Pack (2g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales reaching 86,231 units. The Cali Kush Pre-Roll 2-Pack (2g) also held steady in the second position, showing a strong sales increase compared to the previous month. Juicy Blunt (1g) remained consistently in third place, continuing its upward trend in sales. Dutchy Blunt (1g) retained its fourth-place ranking, with notable improvement in sales figures since July. Overall, the rankings of these products have remained unchanged since July, with each product demonstrating a steady growth in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
