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Jan-2025
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Overview
Market Insights Snapshot
PIFF has shown a consistent performance in the Alberta market within the Pre-Roll category. Over the span from October 2024 to January 2025, PIFF maintained a stable position, fluctuating slightly between the 9th and 10th ranks. Despite a drop in sales from November to January, the brand managed to hold its ground in the top 10, indicating a strong consumer base and brand loyalty in this region. This stability in ranking, despite a sales dip, suggests that PIFF's market presence in Alberta is robust, though there may be room for improvement in sales strategies or market conditions.
In Ontario, PIFF's performance has been varied across categories. In the Flower category, PIFF was not in the top 30 in October and November 2024 but made a notable entry at the 54th position in December, climbing to the 43rd position by January 2025. This upward trend indicates a growing presence and potential for future growth in this category. Meanwhile, in the Pre-Roll category, PIFF consistently improved its ranking, moving from 13th in October to 11th by December and maintaining that position into January. This steady climb in the Pre-Roll category, coupled with strong sales figures, highlights PIFF's increasing popularity and effectiveness in capturing the Ontario market's attention.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Ontario, PIFF has demonstrated a steady improvement in its market position, climbing from 13th place in October 2024 to 11th place by December 2024, where it maintained its rank into January 2025. This upward trajectory in rank is indicative of PIFF's growing influence in the market, despite a slight dip in sales from December to January. Comparatively, Thumbs Up Brand has shown a remarkable rise, moving from 16th to 9th place over the same period, suggesting a significant increase in consumer preference or strategic market maneuvers. Meanwhile, Carmel experienced a decline in rank from 8th to 13th, potentially opening up opportunities for PIFF to capture some of its market share. Fuego Cannabis (Canada) also saw a drop from 7th to 12th, further indicating a shifting competitive environment that PIFF could leverage. These dynamics highlight the importance for PIFF to continue its strategic efforts to capitalize on these shifts and sustain its growth trajectory in the Ontario Pre-Roll market.
Notable Products
In January 2025, the top-performing product from PIFF was the Maui Wowie Pre-Roll 2-Pack (2g), maintaining its first-place ranking consistently since October 2024, with sales reaching 79,668 units. Following closely, the Cali Kush Pre-Roll 2-Pack (2g) held its steady second-place position across the same period, although its sales saw a decline compared to previous months. The Juicy Blunt (1g) and Dutchy Blunt (1g) also retained their third and fourth positions, respectively, with both experiencing a gradual decrease in sales figures. Notably, the Cali Kush Milled (7g) maintained its fifth position since entering the top rankings in November 2024, showing a slight increase in sales from December to January. Overall, the rankings for PIFF's top products remained stable, with minor fluctuations in sales volumes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
