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Oct-2024
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Overview
Market Insights Snapshot
In the British Columbia market, Pineapple Buds has shown a notable performance in the Flower category. Although they were not in the top 30 brands from July to October 2024, there was a significant upward trend in their sales, with a jump from 61st rank in September to maintaining the same rank in October, despite a slight decrease in sales compared to September. This consistent ranking in the 60s, while not breaking into the top 30, suggests a stable presence but also highlights an opportunity for growth in this competitive category.
For the Pre-Roll category in British Columbia, Pineapple Buds demonstrated a dynamic movement. The brand began at the 31st rank in July, experienced a dip during August and September, but made a comeback to the 27th position in October. This fluctuation in rankings, coupled with a notable increase in sales during October, suggests a strong recovery and potential for further growth. The ability to climb back into the top 30 in October is a positive indicator of the brand's resilience and adaptability in the market.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Pineapple Buds has shown a dynamic performance over the past few months. While it did not make the top 20 in July, it climbed to rank 27 by October 2024, indicating a positive trajectory in market presence. This upward movement is notable when compared to competitors like Simply Bare, which saw a decline from rank 16 to 28, and SUPER TOAST, which also dropped from rank 11 to 25. Meanwhile, BC Green improved its position from rank 35 to 26, slightly outperforming Pineapple Buds in October. Despite these shifts, Pineapple Buds' sales rebounded significantly in October, nearly matching those of BC Green, suggesting a potential for further rank improvement if this trend continues. This competitive analysis highlights Pineapple Buds' resilience and potential for growth in a fluctuating market.
Notable Products
In October 2024, the top-performing product from Pineapple Buds was Purple Gushers Pre-Roll 10-Pack (5g), which rose to the number one rank with sales of 2573 units. Volcanic Haze Pre-Roll 3-Pack (1.5g), previously the top product in August and September, dropped to the second position, maintaining strong sales at 2538 units. Pineapple Haze Pre-Roll 10-Pack (5g) held the third spot, showing a steady increase from its previous rank of second in September. Violet Gushers Pre-Roll 10-Pack (5g) remained consistent in the fourth position across the months. Purple Gushers (3.5g) entered the top five for the first time, ranking fifth in October, indicating a positive shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
