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Jan-2025
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Overview
Market Insights Snapshot
Pinpoint's performance in the Missouri market showcases notable fluctuations across different categories. In the Concentrates category, Pinpoint has demonstrated a strong upward trajectory, moving from the 10th position in October 2024 to 6th by January 2025. This upward shift is indicative of a solid growth pattern, with sales increasing from $264,159 to $338,869 over the same period. Such a consistent rise in the rankings highlights Pinpoint's growing influence and consumer preference in the Concentrates segment within the state. However, in the Vapor Pens category, Pinpoint experienced a slight decline in ranking from 17th in November 2024 to 19th in January 2025, despite a peak in sales during November. This suggests potential challenges that Pinpoint might face in maintaining its position in the Vapor Pens market.
Interestingly, Pinpoint's presence across other states or provinces is not captured in the top 30 rankings for these categories, which could either indicate a strategic focus on the Missouri market or highlight potential areas for expansion. The absence of rankings in other regions might be seen as a limitation in Pinpoint's market reach, suggesting room for growth and expansion opportunities. The contrasting performance in Concentrates and Vapor Pens within Missouri could serve as a valuable insight for Pinpoint's strategic planning, potentially guiding resource allocation and marketing efforts to bolster its presence in underperforming categories or explore new markets. By analyzing these trends, stakeholders can better understand where Pinpoint stands and where it might head next.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has demonstrated a relatively stable performance, maintaining a consistent rank between 17th and 19th from October 2024 to January 2025. This steadiness is noteworthy given the fluctuations observed among its competitors. For instance, Buoyant Bob experienced a notable rise to 14th place in December 2024 before dropping to 18th in January 2025, indicating volatility in their market position. Meanwhile, Clouds Vapes showed a similar pattern of fluctuation, ending January 2025 at 17th, which suggests potential opportunities for Pinpoint to capitalize on any instability among its rivals. Despite Select consistently ranking lower than Pinpoint, their sales figures indicate a competitive edge that Pinpoint might need to address strategically. Overall, Pinpoint's stable ranking amidst these dynamics highlights its resilience but also underscores the need for strategic initiatives to enhance its market share and sales growth in the Missouri vapor pen category.
Notable Products
In January 2025, the top-performing product for Pinpoint was the Rainbow Belts Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank with sales reaching 3,621 units. The Mimosa Distillate Cartridge (1g) made a significant debut at the second rank, showcasing strong market entry. Clementine Distillate Cartridge (1g) experienced a slight decline, moving from third to fourth, while Durban Poison Distillate Cartridge (1g) dropped to fourth from its previous top positions in October and November 2024. Banana Runtz Distillate Cartridge (1g) maintained a consistent presence in the top five but fell from its December 2024 first rank to fifth place in January 2025. These shifts highlight dynamic changes in consumer preferences within the Vapor Pens category over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
