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Sep-2024
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Overview
Market Insights Snapshot
Pinpoint has shown notable performance variations across different categories and states, particularly in Missouri. In the Concentrates category, Pinpoint has demonstrated a positive trajectory, moving from the 12th position in June 2024 to ranking 8th by September 2024. This upward movement indicates a strengthening presence and possibly an effective strategy in this category. The sales figures reflect a significant growth, with September sales reaching $254,578, suggesting that the brand is gaining traction among consumers. However, it is essential to consider how Pinpoint's performance in other states might compare, especially in categories where they did not make the top 30, which could indicate areas for potential growth or strategic realignment.
In the Vapor Pens category in Missouri, Pinpoint has also experienced a positive shift, climbing from the 21st position in June to the 15th position by September 2024. This improvement in ranking, coupled with a peak in sales during August, suggests that Pinpoint is effectively capturing consumer interest in this category. The slight dip in sales from August to September might be an area to watch, as it could signal seasonal trends or competitive pressures. Observing how Pinpoint performs in other states and categories where they did not rank in the top 30 could provide further insights into their overall market strategy and areas that may require increased focus or innovation.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Pinpoint has shown a commendable upward trajectory, improving its rank from 21st in June 2024 to 15th by September 2024. This positive shift is indicative of a robust growth strategy, as evidenced by a significant sales boost in August 2024, although sales slightly dipped in September. Notably, Dixie Elixirs has made a remarkable climb, moving from 31st in June to 16th in September, suggesting a strong market push that could pose a challenge to Pinpoint's ascent. Meanwhile, Atta and Clouds Vapes have maintained relatively stable positions, with Atta fluctuating slightly but ending September just ahead of Pinpoint at 14th, and Clouds Vapes consistently outperforming Pinpoint by securing the 13th spot. The competitive dynamics in Missouri's vapor pen market highlight the need for Pinpoint to continue its strategic efforts to sustain and enhance its market position against these advancing competitors.
Notable Products
In September 2024, the top-performing product from Pinpoint was the Clementine Distillate Cartridge (1g) in the Vapor Pens category, which rose from fourth place in August to first place, achieving sales of 2620 units. The Northern Lights Distillate Cartridge (1g) maintained its second-place ranking from August, showing consistent performance. Durban Poison Distillate Cartridge (1g) experienced a slight drop, moving from second place in July to third in September. Mimosa Distillate Cartridge (1g) re-entered the top rankings, securing the fourth position after not being ranked in August. Rainbow Belts Distillate Cartridge (1g) remained stable at fifth place, mirroring its position from June and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
