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Nov-2024
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Overview
Market Insights Snapshot
Pioneer Valley has shown a notable upward trend in the Pre-Roll category within Massachusetts. Over the span from August to November 2024, the brand has climbed from the 14th position to 8th, indicating a strong and consistent performance. This ascent is complemented by a substantial increase in sales, with November figures reaching $647,852. This progress reflects a positive reception in the Pre-Roll market and suggests effective strategies or product offerings that resonate well with consumers in the state.
In contrast, the Vapor Pens category in Massachusetts presents a more fluctuating picture for Pioneer Valley. While the brand maintained a steady rank of 22 in August and September, it slipped to 26 in October before rebounding to 18 in November. This variability indicates challenges in maintaining consistent market positioning in this category. The drop in October, where the brand fell out of the top 25, highlights potential competitive pressures or shifts in consumer preference. However, the recovery in November suggests a possible turnaround or strategic adjustment that could be worth monitoring for future trends.
Competitive Landscape
In the Massachusetts Pre-Roll category, Pioneer Valley has shown a noteworthy upward trend in rankings from August to November 2024, moving from 14th to 8th place. This improvement is significant when compared to competitors like Happy Valley, which saw a decline from 1st to 9th place, and Find., which maintained a relatively stable position around the 6th rank. Despite not being in the top 20 in August, Pioneer Valley's sales have increased consistently, indicating a positive reception in the market. Meanwhile, Good Chemistry Nurseries experienced fluctuations, ending November slightly better than their September and October ranks. This suggests that Pioneer Valley's strategic initiatives might be gaining traction, potentially capturing market share from these established brands. The brand's ability to climb the ranks amidst such competition highlights its growing influence and potential for further sales growth in the Massachusetts market.
Notable Products
In November 2024, the top-performing product from Pioneer Valley was the M80- Raspberry Skywalker OG Kief Infused Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 4473 units. This product showed a significant rise from its consistent fifth place in the previous months. The M80 - Mango Super Silver Haze Kief Infused Pre-Roll (1g), which had been the top product in September and October, slipped to the second position. M80 - Tropical Trainwreck Infused Pre-Roll (1g) maintained a strong presence, ranking third, albeit dropping from its earlier second position in October. The M80 - Grapeness Kief Infused Pre-Roll (1g) and Guava OG M-80 Infused Pre-Roll (1g) rounded out the top five, with stable performances from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
