Jan-2025
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Overview
Market Insights Snapshot
Pistil Whip has shown consistent performance in the Concentrates category in California. Over the span from October 2024 to January 2025, the brand maintained a steady presence, holding the 16th rank in both October and November, before climbing to the 14th position in December and maintaining that rank into January. This upward movement suggests a strengthening market presence and possibly an increase in consumer preference for their products. The sales figures corroborate this, showing a notable increase from October to December, before a slight dip in January. This pattern indicates a strong holiday season performance, which is often a critical period for consumer goods.
However, Pistil Whip's absence from the top 30 brands in other states or categories is worth noting. This could either signify a strategic focus on the California market and the Concentrates category or highlight potential areas for growth in other regions. The lack of ranking in these areas might suggest untapped opportunities or challenges in expanding their market footprint. Understanding these dynamics could be crucial for stakeholders looking to assess Pistil Whip's overall market strategy and potential for future growth.
Competitive Landscape
In the competitive landscape of the California concentrates market, Pistil Whip has shown a consistent performance, maintaining a steady rank from October 2024 to January 2025. Despite facing stiff competition, Pistil Whip held its position at 14th place in December 2024 and January 2025, indicating stable consumer demand. Notably, Emerald Bay Extracts experienced a significant climb, moving from 19th in October 2024 to 12th in January 2025, potentially drawing attention away from Pistil Whip. Meanwhile, Community Cannabis maintained a slightly higher rank, although its sales dipped in January 2025, which could present an opportunity for Pistil Whip to capitalize on any shifts in consumer preferences. Additionally, Roll Bleezy showed a volatile trajectory, peaking at 13th in November 2024 but dropping to 15th by January 2025, suggesting a fluctuating market presence that Pistil Whip could leverage to strengthen its position further.
Notable Products
In January 2025, the top-performing product from Pistil Whip was GMO Live Rosin Badder (1g) in the Concentrates category, achieving the number one rank with sales of 1066 units. Garlic Cocktail Live Rosin Badder (1g) maintained its strong position, ranked second with a slight drop from its previous top rank in October 2024. Zkittlez Live Rosin Badder (1g) climbed to third place from its fifth position in December 2024, indicating a positive trend in consumer preference. Lemon Mac Melon Cold Cure Live Rosin (1g) entered the top five, securing the fourth spot, while GMO x Rainbow Belts Live Rosin Badder (1g) rounded out the top five. These shifts highlight a dynamic change in consumer tastes within the Concentrates category over the months leading to January 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.