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Jul-2024
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Overview
Market Insights Snapshot
Pistil Whip has shown significant variability in its performance across different categories and states. In California, the brand's ranking in the Concentrates category fluctuated over the past few months. Starting at 20th place in April 2024, Pistil Whip dropped to 24th in May and 28th in June, before climbing back to 22nd in July. This movement suggests that while the brand faced challenges in maintaining a steady position, it managed to recover some ground by July. Notably, the brand's sales figures also reflect this trend, with a dip from $201,330 in April to $150,186 in June, followed by an increase to $197,472 in July. This rebound indicates a positive response to market dynamics or potential strategic adjustments by the brand.
It's important to highlight that Pistil Whip's absence from the top 30 brands in any given month can be seen as a negative indicator of its market penetration and consumer preference within that period. For example, had the brand not appeared in the rankings for June, it would have signified a significant drop in its competitive standing. Conversely, reappearing in July's rankings underscores a resilience and adaptability in a competitive market. Observing these trends can provide valuable insights into Pistil Whip's performance and strategic positioning, offering a nuanced understanding of its market trajectory across different states and categories.
Competitive Landscape
In the competitive California concentrates market, Pistil Whip has experienced notable fluctuations in its rank and sales over the past few months. From April to July 2024, Pistil Whip's rank varied from 20th to 28th, indicating a competitive struggle to maintain a top position. Despite this, the brand saw a significant rebound in July, climbing back to 22nd place with a corresponding increase in sales. In comparison, Nasha Extracts and Lime have also faced rank volatility, with Nasha Extracts dropping out of the top 20 by June and July, and Lime experiencing a sharp decline to 21st place in July. Meanwhile, Sun Smoke emerged as a strong competitor, moving from 64th in April to consistently staying within the top 20 from May onwards. These dynamics suggest that while Pistil Whip faces stiff competition, particularly from rapidly ascending brands like Sun Smoke, it also has the potential for recovery and growth, as evidenced by its recent sales uptick.
Notable Products
In July 2024, Pistil Whip's top-performing products were GMO Live Rosin Badder (1g) and Strawberry Kiwi Live Rosin Badder (1g), both ranking first in the Concentrates category with notable sales figures of 765 units each. Golden State Banana Live Rosin Badder (1g) secured the second position, maintaining its strong performance from previous months. Triple Sour Live Rosin Badder (1g) moved up to third place from its second-place ranking in June. Frozen Banana Live Rosin Badder (1g) experienced a slight decline, dropping from first place in June to fourth in July. Overall, the Concentrates category showed dynamic shifts in product rankings, reflecting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
