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Nov-2024
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Overview
Market Insights Snapshot
Plaid Jacket's performance in the Washington cannabis market showcases a varied success across different product categories. In the Flower category, Plaid Jacket has seen a slight decline in its ranking, moving from 21st in August 2024 to 25th by November. This drop suggests increasing competition or a potential shift in consumer preferences within the state. In contrast, the Vapor Pens category stands out as a stronghold for Plaid Jacket, consistently maintaining a 5th place ranking throughout the months from August to November, indicating a robust consumer base and effective market positioning. This consistency in the Vapor Pens category could be a strategic area for Plaid Jacket to focus on for sustained growth.
Conversely, Plaid Jacket's performance in the Pre-Roll category in Washington has not been as favorable, with the brand not breaking into the top 30, remaining at 66th position from September to November 2024. This stagnant ranking may point to challenges in market penetration or competition from more established brands in the Pre-Roll segment. The brand's ability to maintain a solid presence in the Vapor Pens category, despite the challenges faced in other areas, suggests a targeted approach in their product offerings and marketing strategies could be beneficial. The varying performance across categories highlights the importance of strategic focus and adaptability in the ever-evolving cannabis market.
Competitive Landscape
In the Washington vapor pens market, Plaid Jacket has maintained a consistent rank of 5th from August to November 2024, reflecting a stable position amidst fluctuating sales figures. Despite a notable increase in sales from August to October, Plaid Jacket's rank remained unchanged, suggesting strong competition from brands like Micro Bar, which consistently held the 4th position. Meanwhile, Sticky Frog dominated the top 3 ranks, indicating a significant lead in market presence. Although Ooowee and Full Spec experienced shifts in their rankings, Plaid Jacket's stable rank suggests a loyal customer base and effective market strategies. However, to climb higher, Plaid Jacket may need to innovate or expand its offerings to compete more aggressively with the top-tier brands.
Notable Products
In November 2024, the top-performing product from Plaid Jacket was the Perfect Pair BHO Cured Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number 1 rank with sales reaching 4,059 units. The Zero Gravity Melted Diamonds HTE Cartridge (1g) secured the second spot, marking its debut in the rankings. The Zero Gravity BHO Cured Resin Cartridge (1g) dropped one spot from October to third place, while the Super Boof Cured Resin Cartridge (1g) fell to fourth place after previously holding the top position in August. Notably, the Hash Burger Cured Resin Disposable (1g) entered the rankings at fifth place. The shifts in rankings reflect a dynamic market, with new entries and changes in consumer preferences.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
