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Oct-2024
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Overview
Market Insights Snapshot
Plaid Jacket has demonstrated varied performance across different product categories in Washington. In the Flower category, the brand has shown a consistent upward trajectory, improving its rank from 26th in July 2024 to 17th by October 2024. This positive movement is indicative of a steady increase in sales, which are reflected in the growth from $281,504 in July to $291,985 in October. Conversely, the Pre-Roll category tells a different story, where Plaid Jacket's rank has slipped from 38th to 62nd over the same period, indicating challenges in maintaining their position within the top 30 brands. This decline might suggest increased competition or a shift in consumer preferences away from their offerings in this category.
The Vapor Pens category, however, remains a stronghold for Plaid Jacket in Washington, consistently holding the 5th position from July to October 2024. This stability suggests a robust brand presence and consumer loyalty in this segment, supported by a notable increase in sales from $1,229,340 in July to $1,576,214 in October. The performance across these categories highlights Plaid Jacket's strategic strengths and areas for potential improvement, offering insights into their market positioning and consumer engagement within the state. Such data-driven observations are crucial for understanding the dynamics of the cannabis market and Plaid Jacket's role within it.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plaid Jacket has maintained a consistent rank of 5th place from July to October 2024, showcasing a stable position amidst fluctuating market dynamics. Notably, Mfused, which held the top rank in July and August, experienced a significant drop to 7th place by October, indicating a potential opportunity for Plaid Jacket to capture market share from a declining leader. Meanwhile, Super Fog by Mfused made a remarkable leap from 14th to 3rd place, suggesting a shift in consumer preferences that Plaid Jacket might need to address to maintain its competitive edge. Additionally, Ooowee and Micro Bar have shown consistent performance, with Ooowee slightly improving its rank to 6th in October, while Micro Bar remained a strong contender at 4th place. Plaid Jacket's sales have been on an upward trajectory, particularly in October, which could be leveraged to strengthen its market position against these evolving competitors.
Notable Products
In October 2024, Perfect Pair BHO Cured Resin Disposable (1g) emerged as the top-performing product for Plaid Jacket, achieving the highest sales with 4292 units sold. Following closely was Zero Gravity BHO Cured Resin Cartridge (1g), securing the second position. Perfect Pair BHO Cured Resin Cartridge (1g) took the third spot, while Singapore Sling Cured Resin Cartridge (1g) and Emergency #9 BHO Cured Resin Disposable (1g) ranked fourth and fifth, respectively. Compared to previous months, these products have consistently held strong positions, indicating steady demand in the Vapor Pens category. Notably, Perfect Pair BHO Cured Resin Disposable (1g) maintained its lead, reflecting its continued popularity among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
