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Jan-2025
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Overview
Market Insights Snapshot
In the state of New York, Platinum Reserve has demonstrated notable progress in the Flower category. The brand improved from the 18th position in October 2024 to a peak of 9th in December 2024, before settling at 10th in January 2025. This upward movement is indicative of growing consumer preference and market penetration, which is further corroborated by a significant increase in sales from October to January. However, the brand's performance in the Pre-Roll category is less consistent, with rankings fluctuating outside the top 30 for several months, which could be a concern for maintaining a competitive edge in this segment.
When examining the Vapor Pens category, Platinum Reserve's rankings have remained consistently outside the top 30, only reaching as high as 58th in October 2024. This suggests that while the brand is making strides in other categories, it faces challenges in gaining a foothold in the Vapor Pens market in New York. Despite this, the brand's overall presence in the state is bolstered by its strong performance in the Flower category, indicating a strategic focus that may be paying off. Observing these trends can provide valuable insights into the brand's market strategy and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the New York flower category, Platinum Reserve has demonstrated a notable upward trajectory in its market positioning. Starting from the 18th rank in October 2024, Platinum Reserve climbed to the 9th position by December 2024, before slightly settling at the 10th rank in January 2025. This ascent is indicative of a robust growth strategy, especially when compared to competitors like Leal, which fluctuated between the 9th and 12th positions, and Nanticoke, which maintained a relatively stable presence in the top 10. Notably, Hepworth experienced a significant leap from being outside the top 20 in December 2024 to the 11th position in January 2025, highlighting a potential emerging threat. Meanwhile, Back Home Cannabis Co. remained consistent around the 10th to 12th ranks. The sales growth for Platinum Reserve, particularly from November 2024 to January 2025, underscores its competitive edge and suggests a positive reception in the market, positioning it as a formidable player in the New York flower segment.
Notable Products
In January 2025, Blue Dream (3.5g) emerged as the top-selling product from Platinum Reserve, climbing from the second position in December 2024 to first, with notable sales of 5384 units. Jack Herer (3.5g) followed closely, dropping slightly from first to second place. Strawberry Cough (3.5g) saw a significant rise, moving from fifth to third position, indicating a strong increase in popularity. Northern Lights (3.5g) maintained a steady presence, slipping just one spot to fourth despite consistent sales. Chem Dawg (3.5g) rounded out the top five, showing resilience in maintaining its rank from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
