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Oct-2024
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Overview
Market Insights Snapshot
Platinum Vape's performance across various states and provinces shows interesting trends in the vapor pens category. In California, the brand demonstrated upward momentum, climbing from the 91st position in July 2024 to 66th by October 2024. Despite a slight dip in rankings in October, the overall sales trajectory suggests a positive trend in consumer demand. In contrast, in Michigan, Platinum Vape maintained a strong presence, consistently ranking within the top 10, even improving to 5th place by October. This indicates a solid foothold in the Michigan market for vapor pens. Meanwhile, in Missouri, the brand held a top 5 position throughout the observed months, with a notable peak in October, suggesting a significant boost in market acceptance or promotional success.
In the edible category, Platinum Vape's performance in Michigan reflected stability, maintaining a position within the mid-30s. Although the brand did not break into the top 30, the consistent ranking suggests a steady consumer base. In Ontario, the brand faced challenges in the vapor pens category, initially ranking outside the top 30 but showing improvement by October, moving up to 33rd place. This upward trend in Ontario might indicate growing brand recognition or increased distribution efforts. However, the absence from the top 30 in earlier months highlights potential competitive pressures or market entry challenges that Platinum Vape might be addressing.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Platinum Vape has demonstrated resilience and adaptability amidst fluctuating market dynamics. Over the past few months, Platinum Vape's rank has seen some variation, moving from 3rd in July 2024 to 2nd in August, dropping to 5th in September, and climbing back to 3rd in October. This fluctuation indicates a competitive environment where brands like Rove and Good Day Farm are also vying for dominance. Notably, Rove maintained the top position in most months except for a surprising drop in August, while Good Day Farm consistently improved its standing, reaching 2nd place by October. Despite these challenges, Platinum Vape's sales trajectory has been positive, with a significant increase in October, suggesting effective strategies in capturing consumer interest and potentially expanding market share. As the market continues to evolve, understanding these dynamics can provide valuable insights for stakeholders looking to capitalize on emerging trends.
Notable Products
In October 2024, the top-performing product for Platinum Vape was the Pink Lemonade Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from September with sales of 11,640 units. The OPP x Smarties Distillate Cartridge (1g) followed closely, moving up to the second position after being ranked third in September. The Sativa Green Apple Gummies 10-Pack (200mg) entered the rankings for the first time, securing the third spot in the Edible category. Grape Valley Kush Distillate Cartridge (1g) and TT Sprinkles Distillate Cartridge (1g) debuted in fourth and fifth places, respectively. Notably, Pink Lemonade has consistently performed well, having previously held the top spot in July as well.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
