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Dec-2024
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Overview
Market Insights Snapshot
Platinum Vape has demonstrated varied performance across different states and provinces, with notable fluctuations in its rankings and sales. In Alberta, the brand appeared in the rankings for the first time in December 2024, securing the 31st position in the Vapor Pens category. This entry indicates a potential upward trajectory in the Alberta market, though it remains to be seen if this trend will continue. Meanwhile, in California, Platinum Vape's position in the Vapor Pens category showed some volatility, fluctuating between ranks 62 and 74 before closing the year at rank 65. Despite these fluctuations, the brand experienced a notable increase in sales in December, suggesting a positive reception during the holiday season.
In Michigan, Platinum Vape maintained a strong presence in the Vapor Pens category, consistently holding the 6th position throughout the last four months of 2024. This stability is complemented by significant sales figures, indicating a robust market presence. However, in the Edible category within Michigan, the brand's ranking varied slightly, peaking at 28 in November before settling back to 31 in December. Moving to Missouri, Platinum Vape showed impressive performance in the Vapor Pens category, climbing from rank 5 in September to 3 in both October and December, reflecting strong consumer demand. In Ontario, the brand improved its standing from rank 47 in September to 28 by December, marking a consistent upward trend in the Vapor Pens segment. This progression suggests growing brand recognition and acceptance in Ontario's competitive market.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Platinum Vape has experienced notable fluctuations in its ranking and sales over the last few months. Despite a strong start in September 2024, ranking fifth, Platinum Vape improved to third in October, only to slip back to fourth in November before regaining the third spot in December. This indicates a dynamic market position, with sales peaking in December. In contrast, Rove has consistently maintained the top position, suggesting a strong market presence. Meanwhile, Kushy Punch has shown significant growth, climbing to second place by November and December, potentially challenging Platinum Vape's market share. Good Day Farm also presents a competitive threat, initially leading in September but gradually declining to fourth by December. These shifts highlight the competitive pressures Platinum Vape faces, emphasizing the need for strategic marketing and product differentiation to enhance its market position.
Notable Products
In December 2024, the top-performing product for Platinum Vape was the Tri County Tropics Distillate Cartridge (1g) in the Vapor Pens category, which achieved the number one rank with sales of 11,033 units. This product showed a significant rise from its previous rank of 4 in September 2024. The Lemon Berry Tart Distillate Cartridge (1g) secured the second position, marking its debut in the rankings. Jack The Ripper Distillate Cartridge (1g) climbed to third place, improving from its fifth position in September. The Mango Gummy Coins 10-Pack (200mg) from the Edible category held the fifth rank, slightly dropping from its previous fourth position in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
