.svg){kind=small}
Nov-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Platinum Vape has demonstrated a varied performance across different states and categories, showcasing both strongholds and areas for potential growth. In the Michigan market, the brand has maintained a consistent presence in the Vapor Pens category, securing the 6th rank from September to November 2024, indicating a stable demand for their products. However, the brand's performance in the Edible category in Michigan has shown a positive trend, improving from the 33rd position in August to the 26th position by November, suggesting a growing consumer interest in their edible offerings. Meanwhile, in Missouri, Platinum Vape has fluctuated within the top five rankings for Vapor Pens, hinting at a competitive yet promising market environment.
Conversely, in California, Platinum Vape has not consistently ranked within the top 30 for Vapor Pens, with a notable drop to the 75th position in November 2024, which could signal challenges in maintaining market share amidst stiff competition. In Alberta, the brand did not make it into the top 30 for Vapor Pens, highlighting a potential area for strategic improvement. Interestingly, in Ontario, the brand has shown a positive trajectory, moving from the 46th rank in September to the 31st rank in November for Vapor Pens, suggesting increasing brand recognition and acceptance in the Canadian market. These insights reveal Platinum Vape's dynamic positioning across various regions, underscoring both achievements and opportunities for growth.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has maintained a consistent rank of 6th place from September to November 2024, showing stability in its market position. Despite a slight dip in sales in September, Platinum Vape's sales rebounded in November, indicating resilience and a potential upward trend. Notably, Crude Boys experienced a decline in rank from 5th to 7th place, while Drip (MI) consistently held the 5th position, slightly outperforming Platinum Vape. Meanwhile, Breeze Canna maintained a strong presence in the top 4, although its sales saw a decrease in November. The data suggests that while Platinum Vape faces stiff competition, particularly from Drip (MI) and Breeze Canna, its steady rank and recovery in sales position it well for potential growth in the Michigan vapor pen market.
Notable Products
In November 2024, Pineapple Gummies Coins 10-Pack (200mg) emerged as the top-performing product for Platinum Vape, climbing from third place in October to first place with notable sales of 16,404 units. Bubblegum x Zkittlez Distillate Cartridge (1g) debuted at second place, indicating strong consumer interest in vapor pens. Sativa Green Apple Gummies Coins 10-Pack (200mg) dropped from first to third, showing a shift in consumer preference within the edibles category. Mango Gummy Coins 10-Pack (200mg) made its entry into the rankings at fourth place, while Pink Lemonade Distillate Cartridge (1g) fell from its previous top spot in September to fifth place. These changes suggest a dynamic market with significant movement among top products, particularly in the edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
