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Jan-2025
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Overview
Market Insights Snapshot
Platinum Vape has shown varied performance across different states and categories, with notable achievements and some areas for improvement. In the Vapor Pens category, Platinum Vape has maintained a strong presence in Missouri, consistently ranking within the top four brands from October 2024 to January 2025. This stability in Missouri contrasts with their performance in California, where the brand hovered around the 70th position, indicating room for growth in this competitive market. Meanwhile, in Ontario, the brand has shown an upward trend, breaking into the top 30 by December 2024 and improving further by January 2025. This suggests a growing acceptance and market penetration in Ontario.
In the Edible category, Platinum Vape's performance in Michigan has been relatively stable, with rankings oscillating between 28th and 32nd place over the four-month period. This consistency, while not at the top, indicates a steady demand for their edibles in this state. Interestingly, in Alberta, the brand made a brief appearance in the top 30 for Vapor Pens in November 2024 but didn't sustain that ranking in subsequent months. This suggests potential challenges in maintaining a foothold in the Alberta market. Overall, while Platinum Vape has solidified its position in certain regions, there are opportunities for strategic improvements to enhance their rankings and market share further.
Competitive Landscape
In the competitive landscape of vapor pens in Michigan, Platinum Vape has demonstrated resilience and adaptability in its market positioning. Over the four-month period from October 2024 to January 2025, Platinum Vape maintained a strong presence, fluctuating between the 4th and 6th positions. Notably, in January 2025, Platinum Vape improved its rank to 4th, surpassing Breeze Canna, which fell to 6th. Despite this positive movement, Platinum Vape consistently trailed behind MKX Oil Company and Muha Meds, which held higher ranks throughout the period. Muha Meds, in particular, maintained a dominant 2nd position with significantly higher sales figures. Meanwhile, Drip (MI) closely competed with Platinum Vape, occasionally swapping ranks. This dynamic indicates a highly competitive market where strategic marketing and product differentiation could further enhance Platinum Vape's standing and sales performance.
Notable Products
In January 2025, the top-performing product from Platinum Vape was the OPP x Smarties Distillate Cartridge (1g) in the Vapor Pens category, achieving the highest sales figure of 10,876 units. This product saw a remarkable rise to the number one spot, as it was not ranked in the previous months. The Tri County Tropics Distillate Cartridge (1g) held the second position, slightly dropping from its top rank in December 2024. TT Sprinkles Distillate Cartridge (1g) secured the third position, marking its debut in the rankings for January. Other notable entries include Star Ruby and Grape Valley Kush Distillate Cartridges, which ranked fourth and fifth, respectively, both new to the top five list.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
