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Sep-2024
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. In the Edible category, the brand has faced a downward trajectory, slipping from the 30th position in June 2024 to 34th by September 2024, indicating a significant challenge in maintaining market share. This decline is reflected in the sales figures, which saw more than a 60% drop from June to September. In contrast, the Vapor Pens category presents a more stable and promising picture, with a ranking improvement from 32nd in June to 28th in September, accompanied by a peak in sales in August. This suggests that Plume Cannabis (MO) is gaining traction in the Vapor Pens market, potentially capturing consumer interest with its offerings.
The Pre-Roll category has been a stronghold for Plume Cannabis (MO), maintaining a consistent presence in the top 25, with a notable improvement to the 20th rank in September. This consistent performance highlights the brand's competitive edge and consumer preference in this category. However, the Flower category tells a different story, where Plume Cannabis (MO) was unable to secure a spot in the top 30 by September, indicating a potential area of concern or opportunity for strategic improvement. The absence from the top rankings in this category might suggest a need for innovation or reassessment of their product strategy to regain market position in Missouri.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Plume Cannabis (MO) has shown a steady performance with a consistent rank around the 30th position from June to September 2024, peaking at 28th in September. This stability contrasts with competitors like Flora Farms, which experienced a drop out of the top 20 by August and September, indicating a decline in their market presence. Meanwhile, Heartland Labs and Strain Vapes have shown upward trends, surpassing Plume Cannabis (MO) in rank by September, suggesting increased competition. However, Juice Vapes remains behind Plume Cannabis (MO) despite its own improvements. These dynamics highlight the competitive pressure Plume Cannabis (MO) faces, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position in Missouri's vapor pen category.
Notable Products
For September 2024, the top-performing product from Plume Cannabis (MO) is Lake Water Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking for four consecutive months with sales reaching 19,486 units. Cherry Pie Infused Pre-Roll 2-Pack (1.25g) emerged as the second-ranked product, introduced this month with notable sales. Birds of a Feather x Baby Yoda Pre-Roll (1g) improved its ranking from fourth in August to third in September. Watermelon Marg Gummies 10-Pack (100mg) dropped from second in August to fourth in September, indicating a shift in consumer preference. King Louie's Lemons Distillate Cartridge (0.5g) entered the rankings at fifth place, showcasing growth in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
