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Oct-2024
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Overview
Market Insights Snapshot
Plume Cannabis (MO) has shown varied performance across different product categories in Missouri. The brand's presence in the Edible category has declined over the months, starting at rank 30 in July and dropping out of the top 30 by October. This indicates a significant decrease in their market competitiveness for Edibles, which could be a concerning trend if not addressed. In contrast, the Pre-Roll category has been a strong performer for Plume Cannabis, maintaining a steady presence in the top 25 and even improving to rank 18 in October. Such upward momentum in Pre-Rolls suggests that the brand might be capturing consumer interest effectively in this segment.
In the Vapor Pens category, Plume Cannabis experienced a noticeable drop, moving from rank 29 in September to 52 in October, indicating a potential challenge in sustaining its market position. This decline could be attributed to increased competition or shifts in consumer preferences. Meanwhile, the Flower category did not see Plume Cannabis in the top 30 after July, highlighting a potential area for growth or re-evaluation of strategy. The brand's performance across these categories reflects both challenges and opportunities, with Pre-Rolls standing out as a particularly promising area. For those interested in further insights into Missouri's cannabis market, Plume Cannabis's journey offers valuable lessons in adapting to dynamic market conditions.
Competitive Landscape
In the competitive landscape of the pre-roll category in Missouri, Plume Cannabis (MO) has shown a notable improvement in its rank from July to October 2024, moving from 23rd to 18th position. This upward trend is indicative of a positive shift in sales performance, particularly in October, where sales saw a significant boost compared to previous months. In contrast, Capital City Cannabis Company experienced a dramatic rise from being outside the top 20 in September to securing the 16th rank in October, suggesting a strong recovery in sales. Meanwhile, Cloud Cover (C3) and Sundro Cannabis both saw fluctuations in their rankings, with Cloud Cover (C3) dropping back to 20th in October after reaching the 10th spot in September, and Sundro Cannabis falling to 19th after a peak at 8th. Buoyant Bob maintained a relatively stable presence, though it slipped slightly to 17th in October. These dynamics highlight a competitive environment where Plume Cannabis (MO) is gaining ground, potentially capitalizing on the volatility of its competitors.
Notable Products
In October 2024, Lake Water Pre-Roll (1g) maintained its position as the top-performing product for Plume Cannabis (MO), with sales reaching an impressive 17,695 units. Candy Krush Infused Pre-Roll 2-Pack (1g) entered the rankings at second place, showing strong sales momentum. Cherry Pie Infused Pre-Roll 2-Pack (1.25g) held steady in third place, indicating consistent demand from the previous month. Birds of a Feather x White Runtz Pre-Roll (1g) debuted in fourth place, while Rainbow Road Distillate Disposable (2g) rounded out the top five. Notably, Lake Water Pre-Roll (1g) has consistently ranked first since July, showcasing its enduring popularity over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
