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Nov-2024
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Overview
Market Insights Snapshot
In the state of Missouri, Plume Cannabis (MO) has shown a varied performance across different product categories. Notably, their pre-rolls have demonstrated impressive upward mobility, climbing from the 22nd position in August 2024 to 13th by November 2024, indicating a strong consumer preference and increasing market share in this segment. Conversely, their presence in the edible category has been inconsistent, as they dropped out of the top 30 rankings in October 2024, only to reappear in the 32nd position in November. This fluctuation suggests potential challenges in maintaining a stable foothold in the edibles market, which could be an area for strategic focus.
When examining the vapor pen category in Missouri, Plume Cannabis (MO) experienced a notable dip in October 2024, falling to the 53rd position, which effectively removed them from the top 30 rankings. However, a significant rebound was observed in November 2024, as they surged back to the 26th position, indicating a possible recovery or strategic adjustment. The flower category, on the other hand, did not see Plume Cannabis (MO) in the top 30 rankings for September, October, or November, suggesting a potential area for growth or reevaluation. These insights highlight the brand's dynamic performance across categories within the Missouri market, showcasing both opportunities and challenges in their competitive landscape.
Competitive Landscape
In the Missouri Vapor Pens category, Plume Cannabis (MO) has experienced notable fluctuations in its market rank over the past few months, reflecting a dynamic competitive landscape. While Plume Cannabis (MO) saw a dip in October 2024, falling to 53rd place, it rebounded strongly to 26th in November 2024, indicating a potential recovery in sales momentum. Competitors such as CODES and Electric Honey have also shown variability, with CODES slipping from 11th in August to 24th in November, and Electric Honey climbing from 43rd to 27th in the same period. Meanwhile, Proper Cannabis has maintained a relatively stable position, hovering around the low 20s, while Packwoods has seen a significant rise from 48th in September to 28th in November. These shifts suggest that while Plume Cannabis (MO) faces strong competition, its recent rank improvement could signal a positive trend in consumer preference or strategic adjustments in the market.
Notable Products
In November 2024, Lake Water Pre-Roll (1g) maintained its position as the top-performing product from Plume Cannabis (MO), with sales reaching an impressive 15,141 units. Watermelon Sugar Infused Pre-Roll 2-Pack (1g) emerged as the second-best seller, marking its debut in the rankings. Blueberry Cream Infused Pre-Roll 2-Pack (1g) followed closely in third place, while Candy Krush Infused Pre-Roll (1g) and Ice Cream Cake Pre-Roll (1g) tied for the fourth position. Notably, Lake Water Pre-Roll (1g) has consistently held the number one rank since August 2024, showcasing its sustained popularity. The introduction of new infused pre-rolls in November has diversified the top rankings, indicating a shift in consumer preferences towards these products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
