Oct-2024
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Overview
Market Insights Snapshot
Polaris MMJ has shown a notable upward trajectory in the Nevada market, particularly in the Flower category. Starting from a rank of 32 in July 2024, the brand has climbed to the 20th position by October 2024. This positive movement is accompanied by a significant increase in sales, indicating a strong market presence and growing consumer demand. In contrast, the Pre-Roll category has seen steadier progress, maintaining a consistent presence in the top 30, with a slight improvement from the 30th rank in July to the 21st in October. This consistency suggests a stable consumer base that Polaris MMJ can potentially build upon.
In the Vapor Pens category, Polaris MMJ has demonstrated resilience and growth, moving from the 33rd position in July to the 24th in October in Nevada. This improvement indicates a strengthening foothold in a competitive segment. However, the brand's absence from the top 30 in certain months across categories highlights areas for potential improvement. The upward trends in key categories, particularly the significant leap in Flower sales, underscore the brand's potential to further capitalize on its current momentum and expand its market share in the coming months.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Polaris MMJ has shown a remarkable upward trajectory in recent months, climbing from a rank of 43 in August 2024 to 20 by October 2024. This significant improvement in rank is indicative of a strong sales performance, particularly when compared to competitors such as Kynd Cannabis Company, which saw a decline from rank 12 to 19 over the same period. Meanwhile, Find. experienced a dramatic drop from rank 4 to 18, suggesting potential volatility or market shifts that Polaris MMJ has capitalized on. Additionally, Kushberry Farms and Super Good have also shown fluctuations, with ranks moving from 18 to 22 and 32 to 21, respectively. This competitive environment highlights Polaris MMJ's strategic positioning and potential for continued growth in the Nevada market.
Notable Products
In October 2024, Polaris MMJ's top-performing product was Head Cheese (3.5g) in the Flower category, maintaining its number one rank from previous months with a notable sales figure of 5609 units. Blue Maui Pre-Roll (1g) rose to the second position, showing a significant increase from its fourth rank in September. Ice Cream Cake Pre-Roll (1g) secured the third spot, climbing from its second position in September. Head Cheese Pre-Roll (1g) dropped to fourth place, having previously held the third position in September. Ice Cream Cake (3.5g) entered the top five this month, ranking fifth after not appearing in the top ranks since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.