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Oct-2024
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Overview
Market Insights Snapshot
Polite has shown consistent performance in the Tincture & Sublingual category in Washington, maintaining a steady rank of 4th from July through October 2024. This stability suggests a strong foothold in this category, although it's worth noting that sales figures have fluctuated, with a noticeable dip in September before recovering in October. Such trends might indicate seasonal variations or market dynamics that could be explored further. The absence of Polite from the top 30 in other states and categories could either highlight a focused strategy on specific markets or suggest opportunities for expansion.
The consistency in rank within Washington's Tincture & Sublingual category is notable, yet it raises questions about Polite's presence in other regions and product categories. The brand's absence from the top 30 in other states suggests potential areas for growth or perhaps a strategic decision to concentrate efforts where they are most effective. While the Washington market appears to be a stronghold for Polite, analyzing the brand's performance across different states and categories could reveal insights into their overall market strategy and potential areas for development. For those interested in more detailed data and trends, further exploration into other states and categories might provide a fuller picture of Polite's market dynamics.
Competitive Landscape
In the Washington Tincture & Sublingual category, Polite consistently held the 4th rank from July to October 2024, indicating a stable position in the market. Despite this consistency, Polite faces significant competition from brands like Green Revolution and Ceres, which maintained higher ranks at 2nd and 3rd respectively during the same period. Green Revolution's sales figures are notably higher, reflecting a strong market presence, while Ceres also outperformed Polite in sales, albeit with a narrower margin. Polite's sales showed a fluctuating trend, with a dip in September followed by a slight recovery in October, suggesting potential challenges in capturing market share from its higher-ranked competitors. This competitive landscape highlights the need for Polite to innovate or enhance its marketing strategies to improve its rank and sales performance in the Washington market.
Notable Products
In October 2024, the top-performing product from Polite was the CBD/THC/CBN Rest Well Tincture, maintaining its first-place ranking from July and September with sales reaching 238 units. The CBD/THC/CBG Relief Aid Tincture held steady in second place, although its sales decreased from a high of 281 units in August to 218 in October. The CBD/THC/CBG/CBN Cooling Recovery Muscle Topical Stick rose to third place, showing a significant increase in sales to 20 units compared to previous months. The CBD/CBG/THC Daily Defense Tincture dropped to fourth place, with minimal sales activity noted. Notably, the CBD/CBG/THC Ease Your Mind Tincture, which appeared in the rankings for the first time in August, remained unranked in October, indicating fluctuating consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
