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Nov-2024
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Overview
Market Insights Snapshot
Polite has shown a consistent performance in the Tincture & Sublingual category in Washington, maintaining a steady fourth place ranking from August through November 2024. This stability signifies a strong foothold in the market, despite fluctuations in monthly sales figures. The brand's ability to hold its position in the top five indicates a loyal customer base and effective market strategies in this category. However, the consistent ranking also suggests there may be challenges in climbing higher, possibly due to strong competition or market saturation.
In other states and categories, Polite's presence is less notable, as they have not appeared in the top 30 rankings. This absence could imply either a lack of focus or penetration in those markets or categories, or it might suggest that their strategies are more concentrated within Washington's Tincture & Sublingual category. For stakeholders, this could be an area of concern or opportunity, depending on their strategic goals. Monitoring how Polite expands or shifts focus in the coming months could provide insights into their broader market approach and potential growth areas.
Competitive Landscape
In the Washington Tincture & Sublingual category, Polite consistently maintained its position at rank 4 from August to November 2024, indicating a stable presence in the market. Despite this consistency, Polite faces significant competition from brands like Green Revolution and Ceres, which held the 2nd and 3rd ranks respectively during the same period. Green Revolution's sales figures were significantly higher, consistently leading the category, while Ceres showed a positive sales trend, particularly in November 2024. Polite's sales figures, although stable, were notably lower than these competitors, suggesting potential areas for growth and the need for strategic marketing efforts to improve its market share and climb the ranks.
Notable Products
In November 2024, the CBD/THC/CBG Relief Aid Tincture maintained its top position among Polite's products, with sales reaching 259 units. The CBD/THC/CBN Rest Well Tincture held steady at the second position, despite a decrease in sales from 207 units in October to 133 units in November. The CBD/CBG/THC Daily Defense Tincture, which was ranked fourth in October, was not ranked in November, indicating a drop in performance. The Cooling Recovery Muscle Topical Stick, previously ranked third, also saw a decline as it was not listed in the November rankings. Overall, the Relief Aid and Rest Well tinctures consistently dominated the top spots, while other products experienced fluctuations in their rankings and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
