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Feb-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Oregon, Portland Cannabis Market has shown a notable performance in the flower category, demonstrating a significant upward trajectory over the past four months. Starting at rank 68 in November 2023, the brand made a substantial leap to rank 39 by December, followed by a slight dip to rank 49 in January 2024, before making an impressive climb to rank 24 in February 2024. This fluctuation in rankings indicates a growing presence and consumer interest in Portland Cannabis Market's flower offerings. The sales figures support this narrative, with a notable increase from $113,198 in November 2023 to $242,974 by February 2024, highlighting a strong market demand and effective brand strategies to capture and expand their consumer base within this category.
However, the absence of Portland Cannabis Market from the top 30 brands in other states or provinces, as well as in other cannabis product categories, suggests a focused or limited market reach at this time. The brand's significant performance in Oregon's flower category could be seen as both a strength and a limitation. On one hand, it reflects a successful penetration and growing dominance in a specific market segment. On the other hand, it raises questions about the brand's diversification and ability to replicate this success across different categories or geographic locations. For stakeholders and industry observers, these dynamics present a mixed but intriguing picture of Portland Cannabis Market's current standing and potential for future growth within the broader cannabis industry.
Competitive Landscape
In the competitive landscape of the Oregon cannabis flower market, Portland Cannabis Market has shown a notable trajectory in terms of rank and sales, despite not being in the top 20 brands for November 2023. By February 2024, it remarkably climbed to the 24th position, indicating a significant improvement in its market standing. This upward movement is particularly impressive when compared to its competitors. For instance, Cultivated Industries also improved its rank but remained above Portland Cannabis Market in February 2024. Similarly, Frontier Farms and Herbal Dynamics showed fluctuations in their rankings but consistently stayed ahead in the competition. Derby's Farm, on the other hand, demonstrated a stronger position with a higher rank and sales throughout the period. Portland Cannabis Market's sales in February 2024 surpassed its previous months, indicating a positive trend and suggesting a growing consumer base. This analysis underscores the dynamic nature of the Oregon cannabis flower market and highlights the competitive but improving position of Portland Cannabis Market.
Notable Products
In February 2024, Portland Cannabis Market saw Ice Cream Cake (Bulk) from the Flower category emerge as the top-selling product, with impressive sales figures reaching 3009.0 units. Following closely behind was Banana Macaroon (Bulk), also from the Flower category, which climbed from its January rank of 3 to the second position. Apple Fritter (Bulk) secured the third spot, making its first appearance in the top rankings for the month. Chemdawg x Snowdawg BX (1g) and Platinum Punch (14g), both from the Flower category as well, rounded out the top five positions. Notably, Banana Macaroon (Bulk) showed a significant upward movement in rankings from previous months, indicating a growing preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
