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Oct-2024
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Overview
Market Insights Snapshot
Portland Heights has shown a strong presence in the Pre-Roll category in Oregon, consistently holding the number one rank from July to September 2024. However, in October 2024, they experienced a slight drop to the second position. This movement could indicate increasing competition or a shift in consumer preferences within the state. Despite the dip in ranking, Portland Heights has maintained a robust sales volume, although there was a noticeable decrease from August to October. This trend suggests that while they have a strong foothold, there may be underlying factors affecting their market dominance.
Interestingly, the absence of Portland Heights from the top 30 brands in other states and categories could be viewed as a missed opportunity for expansion. This lack of presence outside of Oregon might suggest a strategic focus on their home state or potential challenges in scaling their operations. The data implies that while the brand is a significant player in the Oregon Pre-Roll market, there is room for growth and diversification across different states and product categories. Observing how Portland Heights navigates these challenges in the coming months could provide valuable insights into their strategic direction and adaptability in a competitive market.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, Portland Heights experienced a notable shift in its market position from July to October 2024. Initially holding the top rank in July and August, Portland Heights saw a decline to the second position by October. This change in rank was primarily influenced by the rise of Hellavated, which ascended from fourth place in July to claim the top spot by October, showcasing a consistent increase in sales over the months. Meanwhile, Fire Dept. Cannabis maintained a stable third position throughout this period, despite a gradual decrease in sales. Additionally, Kaprikorn demonstrated a significant upward trend, moving from outside the top 20 in July to fourth place by October, indicating a strong market entry and growth trajectory. These shifts highlight a dynamic competitive environment where Portland Heights must strategize to regain its leading position amidst rising competitors.
Notable Products
In October 2024, the top-performing product from Portland Heights was the Guava Gorilla Infused Blunt (2g) in the Pre-Roll category, maintaining its number one ranking from July. This product achieved sales of 1198 units, demonstrating consistent popularity despite a slight decrease in sales figures over the months. The Mango Dream Flavored Moonrock Sweets Infused Blunt (2g) rose to the second position, showing a notable increase in rank from fourth in July. Mississippi Blues Moonrock Infused Blunt (2g) and Pink Sugar Moonrock Infused Blunt (2g) both entered the rankings at third place, indicating a strong market entry. Key Lime Kush Moonrock Infused Blunt (2g) secured the fourth position, marking its debut in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
