Aug-2024
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Overview
Market Insights Snapshot
Portland Heights has demonstrated strong performance in the Pre-Roll category within Oregon. The brand maintained the top rank in May and June 2024, before slipping slightly to the second position in July and August 2024. Despite this minor decline, Portland Heights remains a dominant player in the Pre-Roll category, showcasing their resilience and sustained consumer demand. The transition from the first to the second rank indicates a competitive market environment, but the brand's ability to stay within the top two positions highlights its strong market presence and consumer loyalty.
It's noteworthy that Portland Heights did not appear in the top 30 brands in any other states or categories, which could be seen as a limitation in their market reach. This absence suggests that while they are a strong contender in the Oregon Pre-Roll segment, there is significant room for growth and expansion into other states and product categories. This gap presents both a challenge and an opportunity for the brand to diversify and capture a larger share of the cannabis market across different regions and categories.
Competitive Landscape
In the highly competitive Oregon pre-roll market, Portland Heights has experienced notable fluctuations in rank and sales over recent months. Initially holding the top position in May and June 2024, Portland Heights saw a decline to the second spot in July and August 2024. This shift can be attributed to the rapid ascent of Hellavated, which climbed from 7th place in May to dominate the top rank by July and August, showcasing a significant increase in sales. Meanwhile, Decibel Farms has also shown a steady upward trend, moving from 14th in May to 4th by August. On the other hand, Fire Dept. Cannabis has maintained a relatively stable position, consistently ranking in the top 4. These dynamics indicate a highly competitive landscape where Portland Heights must strategize to regain its leading position amidst the rising popularity of its competitors.
Notable Products
In August 2024, the top-performing product from Portland Heights was Rainbow Sherbet Blunt (2g) in the Pre-Roll category, with sales reaching 3616 units. Mango Dream Flavored Moonrock Sweets Infused Blunt (2g) secured the second position, climbing from the fourth rank in June and first in July, with sales of 2135 units. Moonrock Slim - Grape Obama Infused Pre-Roll (1g) followed closely in third place, showing a consistent improvement from its fourth rank in May to second in July. Guava Gorilla Infused Blunt (2g) maintained its fourth position from the previous month. Mango Dreams Sweets Moonrock Slims Infused Pre-Roll (1g) rounded out the top five, dropping from third in May but reappearing in the rankings in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.