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Nov-2024
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Overview
Market Insights Snapshot
Portland Heights has shown a noteworthy performance in the Pre-Roll category in Oregon. The brand consistently held the top position from August to October 2024, before experiencing a slight dip to the second position in November. This movement suggests a strong presence in the market, although the gradual decline in their sales figures from $977,912 in August to $626,654 in November indicates potential challenges or increased competition. The consistent ranking within the top two highlights Portland Heights' strong brand recognition and customer loyalty in the state, despite the sales decrease.
However, it's important to note that Portland Heights does not appear in the top 30 brands for any other states or categories in the available data. This absence could imply a limited geographical reach or a focus on the Oregon market, which might be a strategic decision or a growth limitation. The brand's performance in Oregon does set a strong benchmark, but expanding their presence or improving rankings in other states could be crucial for long-term growth. Understanding the dynamics in other regions and categories might provide insights into potential expansion opportunities for Portland Heights.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Portland Heights has experienced notable shifts in its market position and sales trajectory over recent months. Initially holding the top rank in August, September, and October 2024, Portland Heights saw a decline to the second position in November 2024. This change in rank coincides with a downward trend in sales from August's peak. Meanwhile, Hellavated has shown a consistent upward trajectory, climbing from third to first place by November, indicating a significant increase in consumer preference or market penetration. Fire Dept. Cannabis maintained a stable third position throughout this period, while Kaprikorn made impressive gains, moving from thirteenth to fourth place, suggesting a strong growth strategy or product appeal. These dynamics suggest that while Portland Heights remains a strong player, it faces increasing competition and may need to innovate or adjust strategies to regain its leading position.
Notable Products
In November 2024, Fried Mac Moonrock Infused Blunt (2g) emerged as the top-performing product for Portland Heights, leading the sales rankings. Watermelon Cough Moonrock Sweets Infused Blunt (2g) followed closely, securing the second spot with a notable sales figure of 1255 units. Sunshine Jack Moonrock Infused Blunt (2g) captured the third position, showing strong performance despite not being ranked in previous months. Blackberry Diesel Moonrock Infused Blunt (2g), which was the top product in October, fell to fourth place. Guava Gorilla Infused Blunt (2g) experienced a decline in rank, dropping from consistent second place in earlier months to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
