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Jan-2025
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Overview
Market Insights Snapshot
Portland Heights has consistently dominated the Pre-Roll category in Oregon, maintaining the top rank from October to December 2024. However, the brand experienced a slight decline in January 2025, dropping to third place. This movement could indicate increased competition or a shift in consumer preferences within the state. Despite this ranking drop, Portland Heights' sales figures suggest a robust presence in the market, although there was a noticeable decrease in sales from November to January, which might be a point of concern for the brand.
Interestingly, Portland Heights has not made it into the top 30 brands in any other state or category besides the Pre-Roll category in Oregon. This absence in other markets might highlight a focused strategy on their home turf, but it could also suggest untapped potential or challenges in expanding their reach. The brand's performance in Oregon's Pre-Roll category indicates a strong foothold, yet the lack of presence elsewhere could be seen as a limitation or an opportunity for growth, depending on their strategic goals.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, Portland Heights has experienced a notable shift in its market position from October 2024 to January 2025. Initially holding the top rank for three consecutive months, Portland Heights saw a decline to third place by January 2025. This shift can be attributed to the significant sales growth of competitors such as Hellavated, which climbed to the number one spot with a substantial increase in sales, and Fire Dept. Cannabis, which consistently maintained its third rank before moving up to second place. Meanwhile, STiCKS showed a steady upward trend, improving its rank from tenth to fourth over the same period. The competitive pressure from these brands, particularly the sales surge of Hellavated and Fire Dept. Cannabis, has impacted Portland Heights' market dominance, highlighting the dynamic nature of the Oregon pre-roll market.
Notable Products
In January 2025, the top-performing product from Portland Heights was Mango Dream Flavored Moonrock Sweets Infused Blunt (2g) in the Pre-Roll category, climbing to the first rank with sales reaching 1665 units. Following closely, Sweets- Watermelon Cough Moonrock Infused Blunt (2g) secured the second spot, slightly dropping from its third position in December 2024. Guava Gorilla Moonrock Infused Blunt (2g) maintained a steady presence, ranking third, consistent with its previous ranking in October 2024. Watermelon Cough Sweets Moonrock Slims Infused Pre-Roll (1g) entered the rankings at fourth place, indicating a strong market introduction. Lastly, Sweets - Strawberry Cookies Oil Infused Blunt (2g) made its debut in the top five, capturing the fifth position with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
