Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Canadian cannabis market, Potluck's performance varies significantly across different states and product categories. In Alberta, Potluck's Flower category has seen a consistent decline, dropping from 47th place in July 2024 to 77th by October 2024, indicating a potential loss of market share or consumer interest. On the other hand, the Pre-Roll category in Alberta shows a slight improvement in October compared to September, although it remains outside the top 30, which suggests room for growth but also highlights the competitive nature of the market. Interestingly, in the Vapor Pens category, Potluck has maintained a relatively stable ranking, hovering around the mid-30s, though it too is experiencing a downward trend in sales. Meanwhile, in British Columbia, Potluck's Flower category experienced a slight resurgence in September but fell again in October, while the Pre-Roll category did not rank in August, which could be a strategic area for improvement.
In Ontario, Potluck's performance in the Flower category shows a gradual decline in ranking from 23rd place in July to 30th in October, suggesting a need to innovate or reposition to maintain its market presence. The Pre-Roll category remains fairly stable, consistently ranking in the 60s, which indicates a steady consumer base. However, the Vapor Pens category has seen a drop in ranking from 29th in August to 38th in October, which might reflect increased competition or changing consumer preferences. In Saskatchewan, Potluck's Flower category was absent from the rankings in the earlier months but made a notable entry in September at 28th, before slipping to 39th in October, which could point to initial interest followed by challenges in sustaining momentum. These insights reveal that while Potluck has a presence across multiple provinces, it faces varying levels of competition and consumer dynamics that influence its market performance.
Competitive Landscape
In the competitive landscape of the Flower category in Ontario, Potluck has experienced a gradual decline in its rank from July to October 2024, moving from 23rd to 30th position. This downward trend in rank is accompanied by a decrease in sales, indicating potential challenges in maintaining its market share. Meanwhile, Color Cannabis has shown a notable improvement, climbing from 40th to 29th place, with a significant increase in sales, suggesting a growing consumer preference. Similarly, Fuego Cannabis (Canada) has seen fluctuations but managed to maintain a relatively stable position, ending at 31st. BLKMKT, although experiencing some rank volatility, remains ahead of Potluck, ending at 28th in October. BC OZ also shows competitive dynamics, with a peak in August but a slight decline thereafter. These shifts highlight the competitive pressures Potluck faces, emphasizing the need for strategic adjustments to regain its footing in the Ontario Flower market.
Notable Products
In October 2024, the top-performing product for Potluck was the Pineapple Express Pre-Roll (0.5g) in the Pre-Roll category, maintaining its number one ranking from previous months with a notable sales figure of 18,079 units. The Maple Pancakes Pre-Roll (0.5g) held steady in second place, showing a significant increase in sales compared to previous months. Pineapple Express (7g) in the Flower category consistently ranked third, with a slight decrease in sales from September. Frosted Cherry Pre-Roll (0.5g) improved its rank to fourth place, bouncing back from a dip in August. A new entry, Blueberry Tart Pre-Roll (0.5g), made its debut at fifth place, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.