.svg){kind=small}
Oct-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Press has demonstrated a consistent performance in the Capsules category within Arizona, maintaining a strong presence with a rank of 3 over the months of July, August, and October 2024, and even climbing to the 2nd position in September. This indicates a robust demand and possibly effective marketing or product improvements during that period. The sales figures reflect this success, with a notable peak in September, followed by a slight decrease in October. In contrast, California presents a different scenario where Press has remained steady at the 13th position across all four months. Despite this consistency in ranking, the sales figures show a significant increase in October, suggesting a positive reception or market expansion efforts that have yet to influence their ranking position.
Examining the broader market performance, Press's ability to maintain top 3 rankings in Arizona highlights their strong foothold in this state, which could be attributed to targeted strategies or a loyal customer base. However, the absence of a top 30 ranking in other states or provinces indicates potential areas for growth or challenges that the brand might be facing outside of its strongholds. The steady ranking in California suggests a stable but potentially saturated market presence, where breaking into the top 10 could require strategic shifts or innovation. These insights provide a glimpse into Press's performance dynamics, offering a foundation for further exploration into their market strategies and consumer engagement across different regions.
Competitive Landscape
In the Arizona capsules market, Press has demonstrated a consistent presence, maintaining a solid ranking among the top three brands from July to October 2024. While Press held the third position in July and August, it briefly climbed to second place in September before returning to third in October. This fluctuation indicates a competitive landscape, particularly with Sweet Science, which swapped ranks with Press during this period. Despite these shifts, Chill Pill consistently dominated the top spot, suggesting a significant lead in sales. The sales trends reveal that while Press experienced a notable sales increase in September, it slightly declined in October, contrasting with Sweet Science's sales surge in the same month. These dynamics highlight the competitive pressure on Press to innovate and capture more market share to challenge the leading brands effectively.
Notable Products
In October 2024, the top-performing product from Press was the THC Hard Pressed Tablets 20-Pack (1000mg) in the Capsules category, maintaining its number one rank from July and August, with a notable sales figure of 465 units. The THC/THCv 1:1 Rally Tablets 20-Pack (100mg THC, 100mg THCV) held steady at the second rank, showing consistent performance across the months. The CBD/THC 1:1 Doze Tablets 20-Pack (100mg THC, 100mg CBN) experienced a slight drop to third place after leading in September. The THC Hard Pressed Tablets 2-Pack (100mg) showed significant improvement, rising to fourth place from a consistent fifth in previous months. Finally, the CBD/THC 1:1 Shine Tablets 20-Pack debuted in the rankings at fifth place, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
