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Nov-2024
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Overview
Market Insights Snapshot
Press has shown a consistent performance in the Capsules category across several states, with notable stability and some upward movement in rankings. In Arizona, Press maintained a strong presence, consistently ranking within the top 3 from August to November 2024. This indicates a solid foothold in the market, although a slight dip in sales was observed in November. Meanwhile, in California, Press improved its position slightly, moving from 14th place in August to 13th by November. This upward movement, coupled with a significant increase in sales in November, suggests a growing acceptance and demand for Press in the California market.
Despite these successes, it's worth noting that Press did not appear in the top 30 rankings for any other categories or states beyond Arizona and California, which could be seen as a limitation in their market penetration. This absence in additional categories and states might suggest a focused strategy or a potential area for growth. The steady performance in the Capsules category, however, highlights Press's strong brand recognition and product appeal in these specific markets. As Press continues to navigate the competitive landscape, its ability to maintain and improve its rankings in key states like Arizona and California will be crucial for sustained success.
Competitive Landscape
In the competitive landscape of the California cannabis capsules market, Press has shown a promising upward trend in recent months. While it maintained a consistent rank of 14th from August to October 2024, it climbed to 13th place in November 2024, indicating a positive shift in its market position. This improvement is particularly noteworthy given the competitive pressure from brands like Lights Out, which slipped from 13th to 14th in the same period. Meanwhile, Proof consistently held a higher rank, fluctuating between 10th and 11th place, suggesting a stable but competitive environment. Although Halfpipe Cannabis maintained its 12th position throughout, its sales saw a notable increase in November, which could pose a future challenge for Press. Overall, Press's sales growth from October to November, rising from 14,756 to 20,452, reflects its strengthening foothold in the market, signaling potential for further advancement if this momentum continues.
Notable Products
In November 2024, the top-performing product from Press was the THC Hard Pressed Tablets 20-Pack (1000mg), which climbed back to the number one spot with impressive sales of 687 units. The THC/THCv 1:1 Rally Tablets 20-Pack maintained a strong performance, securing the second position after leading in October. Meanwhile, the CBD/THC 1:1 Doze Tablets 20-Pack dropped to third place, marking a decline from its top rank in September. New to the rankings, the CBD/THC 1:1 Shine Tablets 20-Pack entered at fourth place, indicating growing consumer interest. Lastly, the CBD/THC 2:1 Shine Tablets 20-Pack reappeared in the rankings at fifth, despite having no rank in October, suggesting a revival in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
