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Dec-2024
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Overview
Market Insights Snapshot
The brand Press has shown varying levels of performance across different states and product categories, with notable consistency in its Capsules category. In Arizona, Press maintained a strong position, ranking third consistently from October to December 2024, despite a noticeable decline in sales figures from September to December. This suggests that while sales volume has decreased, Press has managed to sustain its market position relative to competitors. In contrast, in California, the brand held a steady fourteenth place in the same category throughout the last quarter of 2024, showing resilience in a highly competitive market, although without climbing higher in the rankings.
The absence of Press from the top 30 rankings in other states or categories could be interpreted as a challenge or an opportunity for growth, depending on the strategic goals of the brand. The consistent ranking in both Arizona and California highlights Press's ability to maintain a foothold in these key markets, even as they face fluctuating sales figures. It is important to note that while the brand's presence in the Capsules category is noteworthy, the lack of top rankings in additional categories might suggest areas for potential expansion or increased focus. The trends in these states provide a glimpse into Press's market dynamics and competitive standing, offering a foundation for strategic decision-making and future growth initiatives.
Competitive Landscape
In the competitive landscape of the California capsules market, Press consistently maintained its 14th rank from September to December 2024. Despite its stable ranking, Press saw a notable fluctuation in sales, peaking in November before a slight decline in December. This performance places Press behind Lights Out, which held the 13th rank with marginally higher sales figures, and Halfpipe Cannabis, which consistently ranked 12th and demonstrated a strong upward sales trend. Meanwhile, Heavy Hitters was absent from the rankings after September, indicating a potential drop below the top 20. The data suggests that while Press maintains a steady position, there is room for growth, especially when compared to competitors who are either climbing the ranks or maintaining higher sales volumes.
Notable Products
In December 2024, the top-performing product from Press was THC Hard Pressed Tablets 20-Pack (1000mg) in the Capsules category, maintaining its first-place rank from November with notable sales of 578 units. The CBD/THC 1:1 Doze Tablets 20-Pack (100mg THC, 100mg CBN) secured the second position, consistent with its ranking in November. THC/THCv 1:1 Rally Tablets 20-Pack (100mg THC, 100mg THCV) dropped to third place, a fall from its first-place rank in October. The CBD/THC 1:1 Shine Tablets 20-Pack (100mg CBD, 100mg THC) held steady at the fourth position for the second consecutive month. Meanwhile, CBD/THC 2:1 Shine Tablets 20-Pack (100mg CBD, 50mg THC) remained in fifth place, climbing back after not being ranked in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
