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Sep-2024
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Overview
Market Insights Snapshot
In the category of Capsules, Press maintained a consistent presence in the market of California. Throughout the months from June to September 2024, the brand held a steady rank of 13th place. This stability in ranking suggests a solid foothold within the Capsules category, indicating a loyal customer base or effective market strategy. However, it's noteworthy that despite maintaining their rank, there was a downward trend in sales figures, with sales decreasing from $15,816 in June to $12,816 in September. This decline could potentially signal a need for strategic adjustments to maintain or improve their market position.
The fact that Press did not appear in the top 30 brands in any other states or categories might indicate a limited geographical reach or category focus. While their consistent ranking in California's Capsules category is commendable, the absence from other markets could be seen as a missed opportunity to capitalize on growth in diverse areas or product lines. This lack of presence in other states or categories may suggest that Press is either strategically focusing its efforts on dominating a niche market or facing challenges in expanding its brand footprint beyond California. Understanding the factors behind these dynamics would require a deeper dive into their market strategies and competitive landscape.
Competitive Landscape
In the competitive landscape of the California capsules category, Press has maintained a consistent rank of 13th from June to September 2024. This stability in rank suggests a steady performance, though it faces significant competition from brands like Proof, which consistently ranks higher at 10th or 11th place and shows a robust sales trajectory, peaking at 81,717 in September. Meanwhile, Halfpipe Cannabis has shown a strong presence, maintaining the 12th position from July onwards with a noticeable increase in sales from June to August. Kind Medicine remains a close competitor, sharing the 14th rank with Press in June, July, and August, but dropping out of the top 20 by September. For Press, the challenge lies in closing the sales gap with higher-ranked competitors like Proof, while also defending its position against brands like Halfpipe Cannabis that are showing upward sales trends.
Notable Products
In September 2024, the top-performing product for Press was the THC Hard Pressed Tablets 20-Pack (1000mg) in the Capsules category, maintaining its first-place ranking for four consecutive months with sales of 409 units. The THC Hard Pressed Tablets 2-Pack (100mg), also in the Capsules category, consistently held the second spot, showing stable sales performance. The Port Berry Cold Cure Live Rosin Disposable (0.5g) in the Vapor Pens category remained in third place, with a notable increase in sales to 33 units, marking a recovery from a dip in August. These rankings demonstrate a strong and stable preference for Press's capsule products, while the Vapor Pens category shows potential for growth. Overall, the sales figures indicate a consistent consumer demand for Press's top products, with little fluctuation in rankings over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
