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Jan-2025
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Overview
Market Insights Snapshot
Prime Cannabis has shown notable fluctuations in its performance across different product categories and states. In the Nevada market, the brand's Flower category experienced a significant climb in rankings over the months, peaking at 26th position in December 2024 before slightly dropping back to 30th in January 2025. This indicates a competitive landscape where Prime Cannabis is managing to maintain a foothold among the top 30 brands, despite not being ranked in October 2024. The sales figures for this category also reflect a dynamic trend, with a peak in December followed by a decline, suggesting seasonal or market-driven influences.
In contrast, the Pre-Roll category for Prime Cannabis in Nevada demonstrates a more stable presence within the top 30 rankings, consistently hovering around the mid to lower 20s. Despite a slight dip to 30th position in December 2024, the category quickly regained its 26th position by January 2025. This stability in ranking, coupled with a gradual decline in sales over the same period, could imply a more saturated market or shifting consumer preferences that Prime Cannabis might need to address. The absence of a ranking in October 2024 highlights a potential area for growth or a missed opportunity that the brand might capitalize on in the future.
Competitive Landscape
In the competitive landscape of the Nevada flower category, Prime Cannabis has demonstrated a notable upward trajectory in brand ranking, moving from 37th place in October 2024 to a peak of 26th in December 2024, before slightly dropping to 30th in January 2025. This improvement in rank is indicative of a positive trend in sales performance, particularly when compared to competitors like The Grower Circle and TRENDI, both of which experienced a decline in sales and rank over the same period. Khalifa Kush saw a significant boost in November 2024, climbing to 17th place, but its rank fluctuated, ending at 28th in January 2025. Meanwhile, LP Exotics remained relatively stable, with minor fluctuations in rank. Prime Cannabis's ability to climb the ranks amidst such competition suggests a strengthening market presence, potentially driven by strategic marketing efforts or product innovations that resonate well with consumers in Nevada.
Notable Products
In January 2025, Purple Goats Pre-Roll (1g) reclaimed its position as the top-selling product for Prime Cannabis, maintaining the number one rank it held in October and November 2024, with sales reaching 1405 units. Purple Goats (3.5g) fell to the second spot despite being the top seller in December 2024. Green Crack Pre-Roll (1g) maintained a steady performance, holding onto the third rank from the previous month. Purple Goats (7g) saw a slight drop to fourth place, continuing its downward trend from November 2024. Notably, Purple Goats Shake (14g) entered the rankings for the first time in January 2025, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
