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Oct-2024
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Overview
Market Insights Snapshot
Primitiv, a cannabis brand known for its topical products, has shown varying performance across different states and categories. In Michigan, Primitiv held a promising position in the topical category, ranking 12th in July 2024. However, the absence of subsequent rankings in August, September, and October suggests that the brand did not maintain a position within the top 30 for the rest of the quarter. This decline could indicate increased competition or a shift in consumer preferences within the state, which might require strategic adjustments by the brand to regain its standing.
While Primitiv's initial performance in Michigan was notable, the lack of data for the following months highlights a potential challenge for the brand in maintaining its market presence. This could be seen as a setback, particularly as the brand did not appear in the top 30 rankings in any other states or categories during this period. The sales figure of $10,347 in July for the topical category in Michigan underscores the potential market size and opportunity for growth if Primitiv can address the factors contributing to its ranking drop. As the cannabis industry evolves, tracking such movements will be crucial for stakeholders interested in the brand's trajectory and overall market dynamics.
Competitive Landscape
In the Michigan Topical category, Primitiv has faced significant competition, impacting its market presence and sales trajectory. In July 2024, Primitiv was ranked 12th, but it did not maintain a top 20 position in subsequent months, indicating a decline in its competitive standing. In contrast, Neno's Naturals consistently held strong positions, ranking 6th in July and October, showcasing stable sales performance. Meanwhile, Michigan Organic Rub showed a notable improvement, climbing from 9th in August to 6th in September, reflecting a positive sales trend. HOH Hempnotize also demonstrated competitive agility, moving from 11th in July to 7th in August. These dynamics suggest that Primitiv needs to reassess its market strategies to regain its footing amidst strong competitors who are advancing in rank and maintaining robust sales figures.
Notable Products
In October 2024, the top-performing product from Primitiv was Turf - Sour Punch Pre-Roll (1g) in the Pre-Roll category, reclaiming its number one rank after slipping to third in September. This product achieved sales of 779 units, marking a significant recovery from the previous month's decline. Han Solo Burger (Bulk) in the Flower category made a strong debut in October, securing the second position without prior rankings. Turf - Cardi B Pre-Roll (1g) rose to the third spot, showing a notable improvement from its fifth-place ranking in August. Meanwhile, Modified Banana (Bulk) and Gary Payton (Bulk) entered the rankings for the first time, taking fourth and fifth positions, respectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
