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Sep-2024
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Overview
Market Insights Snapshot
Primitiv has shown a notable presence in the topical category within the state of Michigan. In July 2024, the brand achieved a rank of 12, marking its presence in the top tier of the market. However, it is important to note that Primitiv did not maintain this momentum in the subsequent months of August and September, as it fell out of the top 30 rankings. This fluctuation could suggest a temporary boost in popularity or a strategic move that paid off in the short term but wasn't sustained. The absence from the top 30 in later months highlights a potential area for improvement or a shift in consumer preferences that Primitiv might need to address.
The brand's performance across other states and categories remains less prominent, as indicated by the lack of ranking data in additional regions or categories. This could imply that Primitiv's market strategy is heavily focused on specific segments or that it has yet to expand its reach beyond its current stronghold. The sales figures from June 2024, which amounted to $10,570, provide a glimpse into the brand's financial performance, yet the subsequent absence of sales data suggests either a strategic withdrawal from certain markets or a need for growth in brand awareness. Understanding these dynamics could be crucial for stakeholders looking to assess Primitiv's future potential in the cannabis industry.
Competitive Landscape
In the Michigan Topical category, Primitiv has experienced fluctuations in its market presence, with a notable absence from the top 20 rankings in June, August, and September 2024. This contrasts with competitors like Zilla's, which demonstrated a strong performance, climbing from 11th in June to 7th in July, before dropping out of the top 20 in August and rebounding to 9th in September. Meanwhile, HOH Hempnotize maintained a more consistent presence, ranking 10th in June, 11th in July, and 10th again in September, with a peak at 7th in August. Northern Connections also showed variability, starting at 7th in June, dropping to 10th in July and August, and then disappearing from the top 20 in September. Primitiv's sporadic ranking indicates potential challenges in maintaining a steady market position, especially against brands like Zilla's and HOH Hempnotize, which have shown resilience and adaptability in the competitive landscape.
Notable Products
In September 2024, Primitiv's top-performing product was Han Solo Burger (3.5g) in the Flower category, securing the number one rank with remarkable sales of 1082 units. Blueberry Muffine (3.5g), also in the Flower category, followed closely, ranking second. Turf - Sour Punch Pre-Roll (1g), which previously held the top spot in both July and August, fell to third place. Turf - Space Guavaz Pre-Roll (1g) maintained a strong presence, ranking fourth, despite not being ranked in July. Oakstradam (3.5g) entered the rankings at fifth place, indicating a steady performance among Primitiv's Flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
