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Nov-2024
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Overview
Market Insights Snapshot
In the state of Michigan, Primitiv has shown a notable entry into the Topical category, securing the 7th position in November 2024. This marks a significant achievement as the brand did not rank in the top 30 in the preceding months of August, September, and October. The absence of rankings in these earlier months suggests that Primitiv was either not performing strongly enough to break into the top 30 or was possibly not yet active in this category. The leap to 7th place indicates a positive momentum and suggests that Primitiv has successfully increased its market presence and consumer appeal within the Topical segment.
While Primitiv's recent performance in Michigan's Topical category is impressive, the lack of rankings in other categories or states indicates areas for potential growth or market entry. The brand's strategy might have been focused on establishing a strong foothold in the Topical segment before expanding into other categories or regions. This targeted approach could be beneficial in building a solid brand reputation and customer base in Michigan. Observing how Primitiv's strategy unfolds in the coming months, especially if they decide to diversify their offerings or enter new markets, will be crucial for understanding their overall growth trajectory.
Competitive Landscape
In the competitive landscape of Michigan's topical cannabis market, Primitiv has made a notable entry in November 2024, securing the 7th rank. This is a significant achievement considering the absence of Primitiv from the top 20 rankings in the preceding months. The brand's emergence can be attributed to strategic market positioning and possibly an increase in consumer interest or product availability. In contrast, Escape Artists maintained a strong presence, consistently ranking in the top 3 from August to October before dropping to 5th in November, indicating a potential shift in consumer preferences or competitive pressures. Meanwhile, Michigan Organic Rub experienced fluctuations, peaking at 6th in September before falling out of the top 20 by November. Neno's Naturals displayed stability, holding onto the 6th position in both August and November, suggesting a steady consumer base. These dynamics highlight Primitiv's potential to capitalize on market shifts and consumer trends to enhance its market share and sales in the coming months.
Notable Products
In November 2024, the top-performing product from Primitiv was Turf - Sour Punch Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from October. Animal Tree (Bulk) in the Flower category secured the second position, showing a strong entry this month. The CBD/CBG/CBN/CBC 1:1:1:1 Performance Topical ranked third, marking its debut in the rankings. Han Solo Burger (Bulk) dropped to fourth place, down from its second position in October. Notably, Runtz Pre-Roll (1g) made its way into the top five, indicating a growing popularity in the Pre-Roll segment with sales figures reaching 190 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
